TEDx: Lat’s have TEDx?

Advertising Agency: Fedoriv, Kyiv, Ukraine
Art Director: Sen Kostya
Copywriter: Katerina Overko, Sen Kostya
Coordination: Nadya Pereviznyk

Asociación De Editores De Madrid: Moby Dick, Don Quixote, The Little

Advertising Agency: Grey, Spain
Executive Creative Director: Antonio Montero
Creative Director: Fernando Riveros/Matías López Navajas
Copywriter: Matías López Navajas
Art Director: Fernando Riveros /Alejandro De Antonio/Jose Carlos Gomez
Illustrator: Ricardo Salamanca
Art Buyer: Mayte Carabias
Account Supervisor: Mercedes Ruiz

Nissan Sentra: Vases

“People are fragile. Nissan Sentra with six airbags.”

Advertising Agency: Lew’Lara\TBWA, Brazil
Chief Creative Officer: Manir Fadel
Executive Creative Director: Mariana Sá
Creative Director: Cesar Herszkowicz
Copywriter: Marcos Almirante
Art Director: Bernardo Romero
Photographer: Surachai Puthikulangkura
Illustrator: Surachai Puthikulangkura / Supachai U-Rairat
Art Buyer: Ana Karina Melo, Ale Sarilho
Account Supervisor: Suellen Copolla, Ricardo Barros
Advertiser’s Supervisor: Carlos Murilo Moreno
Account Manager: Alexandre Baroni
Planner: Renata D´avila
Production House Producer: Somsak Pairew, Kitidej Rattanasuvansri
Production House Company: Illusion Co.

Garmin GPS Navigator: Cabriolet, SUV, Sedan

“Get there faster.”

Advertising Agency: Dentsu Plus, Bangkok, Thailand
Chief Creative Officer: Subun Khow
Copywriter: Pattarapong Lapjarupong, Subun Khow
Art Director: Naphol Chantapakorn, Supparat Thepparat
Producer: Rebecca Ooi
Production Company: Studio 20 Twelve Sdn Bhd
Photographer: Edmund Leong
Retoucher: Justin Chan
Account Manager: Kiatniyom Sawangcharoen
Cgi: Lim Kok Chin (Surreal Images)

New York Lottery: Mom’s Favorite

Advertising Agency: DDB, New York, USA
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Group Creative Director: Mike Sullivan
Copywriter: Rodrigo de Castro
Art Director: Joao Unzer
Group Creative Director: Rich Sharp
Assoc Creative Director: Carlos Wigle
Executive Producer: Walter Brindak
Photographer: Matt Hoyle
Retoucher: John Cason, Terry Sanders
Designer: Juan Carlos Pagan
Designer: Brian Gartside

Mitsubishi Lancer: Hero, Cannonballman, Hare

Advertising Agency: Volver d6, Lima, Perú
Direction: Gonzalo Figari
Planner: Paco Baró
Copywriter: Frank Martí
Art Director: Joaquín Belaúnde
Illustrator: El Mono Autista
Account: Francesca Tubino

Honda Helmets: Beetle, Meteor

Advertising Agency: DDB, Colombia
Creative Directors: Rodrigo Bolivar, Alfonso Díaz
Art Directors: Mauricio Cifuentes, Felipe Munevar, Leonardo Buitrago, Jorge Paez
Copywriters: Alfonso Díaz, Adriana Coronado, Jaime Jimenez
Illustrator: Dr Pepe

Clorox: Bacterium

“Eliminating 99.9% of bacteria since 1913.”

Advertising Agency: DDB, Colombia
Creative Directors: Rodrigo Bolivar, Alfonso Díaz
Art Director: Mauricio Cifuentes
Copywriters: Alexander Pineda, Alfonso Díaz
Illustrator: Alexander Pineda

Instituto do Sono Sleep Care Clinic: Get back

“Get back into sleeping happily ever after.”

Advertising Agency: Bora Comunicação, Natal, Brazil
Creative Director / Copywriter: Patrício Jr
Art Director: Nilo Thiago

Garnier Anti dark Circle: Tetris Baby, Tetris Party

“Bad nights disappear.”

Advertising Agency: Publicis, Santiago, Chile
Executive Creative Director:Rodrigo Figueroa
Art Director: Francisco Seisdedos
Copywriter: Kote Kaid
Illustrator: Josefina Pro

Kia Cerato: Fan

Advertising Agency: Art&C Comunicação, Natal, Brazil
Creative Director: George Wilde
Art Director: Rodrigo Bonfim
Copywriter: George Wilde, Daniel Felix
Photographer: Thiago Palitot

SNAP Program: Fries, Hamburger, Fruit, Ice Cream Cone

Advertising Agency: Firehouse, Dallas, USA
Executive Creative Director: Tripp Westbrook
Art Director: Ryan Smith
Associate CD / Copywriter: Greg Hunter
Illustrator: Richard Thompson

Zoobiker: Wherever

Advertising Agency: Perfil 252, Brazil
Chief Creative Director: Marcia Lima
Creative Director: Marcos Pina
Art Director: Francisco Valle
Copywriter: Adriano Docconi
Post production: Fred Wertz
Photographer: Fernando Martins

Hendrix Studios: Spermatozoon

Hendrix Studio is a musical rehearsal studios, where young bands perfect their skills.

Problem: Musicians stop rehearsing as the way to the big stage seems too hard for them.

Insight: Young musicians doubt their talent. Idea: Telling young musicians that there is a rock star in every one of us.

Solution: Poster in which a spermatozoon which reached the ovule first is metaphorically compared to a rock star on the stage. And there is a crowd of admiring fans before the stage. These fans are also spermatozoa which never reach the ovule so they never become rock stars.

Advertising Agency: Twiga, Moscow, Russia
Creative Director: Mikhail Elagin
Art Director: Grant Abovyan
Copywriter: Sergey Fedorov
Designer: Mikhail Chebanu

Bancolombia Insurance: Twister, Thief, Crash

Advertising Agency: DDB, Medellín, Colombia
Creative Director:Rodrigo Bolívar, Rodrigo Dávila, Marco Muñoz
Art Director: Daniel Calle, Juan Espitia, Oscar Martínez, Mauricio Cortés, Adrián Arroyave
Copywriter: Juan Arboleda, Andrés Estrada
Illustrator: Daniel Arciniegas, Mauricio Cortés
Producer: Vita – Juan García
Executive Director: Hamilton Peña, Felipe López

Mentos: Onion Speech Bubble, Onion Fish Bubble, Cheese Speech Bubble

The mentos pure fresh “speech bubble” is a tactical after meal campaign that aims to remind people to purify their mouths after eating. The campaign ran in strategic locations such as restaurant tray liners, table standies, elevator and posters near restaurants.

Advertising Agency: BBH, Shanghai, China
Creative Directors: Ma Yinbo, Carol Ong
Art Directors: Lv Haoxi, Shi Zizi
Copywriter: Michelle Wu
Illustrator: Lv Haoxi
Photographer: Jeremy Wong
Producers: Lin Yilin, Ken Wang
Account Managemers: Joanne Liu, Cecaa Tian
Deputy Head Of Planning: Mylene One
Retoucher: Di Solution

Jeep: The Earth day

“If there is no planet, where will you drive?”

Advertising Agency: Draftfcb, Tel-Aviv, Israel
Creative Director: Tal Perlmuter
Art Director: Nir Gutraiman
Copywriter: Efrat Abudi
Account Director: Yael Nizan
Account manager: Adi Margalit

Sea Shepherd: Seal, Shark

“More than 2,000 seals slaughtered every day. More than we can save.”

Advertising Agency: Heads, Rio de Janeiro, Brazil
Creative Director: Flavio Medeiros
Art Director: Fernando Maciel
Copywriter: Gabriel Lepesteur
Illustrator / Photographer: Manipula

Media Alarme: Capture

“Capture more than images.”

Advertising Agency: Cake Paris, Paris, France
Creative Director: Alban Penicaut
Art Director: Vincent Boursaud
Copywriter: Damien Veillet
Photographer: Matthieu Dubail
Production: Emmanuelle
Retouching: Clement Briend, Mickael Beaumarchais
Account Manager: Cedric Lamesh
Account Supervisor: Michael Bernier

Signal: Places

“Gets into hard to reach places”

Advertising Agency: Lowe Cape Town, South Africa
Creative Directors: Edgard Gianesi, Kirk Gainsford
Art Director: Bruce Harris
Copywriter: Alistair Morgan
Photographer: Stock