Hasta La Creative!

“Kids cry, but it’s not the shampoo’s fault.”

Advertising Agency: BBDO, Chile
Executive Creative Director: Jorge Espinoza
Creative Director: Rodrigo Peralta
Copywriter: Carlos Ojeda
Art Director: Leo Rocha, Roberto Nawrath, Paulina Gonzalez
Illustrator: Miguel Vergara, La Mano Estudio

Advertising Agency: kevinandcarl.com, United States of America
Creative Director/ Copywriter: Kevin Miles
Creative Director/ Art director: Carl Koestner
Photographer: Dan Goldberg, Alexandria Koestner
Retoucher: Giannini Creative

Advertising Agency: Fischer América, Argentina
General Creative Director: Fernando Fernández
Creative Director: Diego Sica
Art Director: Alejandro Barredo
Copywriter: Alvaro Lecumberri
General Account Direction: Javier Fernández
Account Direction: Sergio García Fontenla
Account Executive: Juan Palmeiro
Chief of Graphic Production: Adrián Sarno
Illustration : Ani Suren

Advertising Agency: BBDO, Lisbon, Portugal
Creative Director: Rui Silva
Art Director: Eduardo Tavares
Copywriters: Felippe Motta, João Silva, Rui Silva
Illustrator: Andreas Scheiger
Typography: Andreas Scheiger

Advertising Agency: Grey 141, São Paulo, Brazil
Creative Director: Pedro Cappeletti, Daniel Perez Pallares
Art Director: Lucas Heck
Copywriter: Tchelo Nogueira
Illustrator: Sergio Albiac

Advertising Agency: LewLaraTBWA, Brazil
Chief Creative Officer: Manir Fadel
Executive Creative Director: Mariana Sá
Creative Director: Cesar Herszkowicz
Art Director: Ary Nogueira
Copywriter: Igor Cabó, Toni Rodrigues
Art Director: Leonardo Claret
Photographer: Paola Vianna

Advertising Agency: Leo Burnett, Thailand
Chief Creative Officer: Sompat Trisadikun
Executive Creative Director: Keeratie Chaimoungkalo
Creative Director: Ariyawat Juntaratip
Art Director: Sarut Yungcharoen, Ariyawat Juntaratip, Sompat Trisadikun
Copywriter: Pathida Akkarajindanon, Fuad Ahmad
Account Executive: Sipparee Mongkolsri
Agency Producer: Sarawut Lertkittipaporn
Photographer: Chub Nokkaew
Retoucher: Chub Nokkaew
Computer Artist: Chub Nokkaew

Unfiltered news is the new print campaign by Reforma Newspaper —the most important journal in México. The idea tries to communicate that, in this daily, readers can find news 100% real and complete, without any kind of censorship. All readers will experience news, like if they were talking face to face with the protagonists. The campaign ran during last year and early 2013, every ad was made with real news and published right in the moment that the new has happening.

“Reforma. Unfiltered News.”

Advertising Agency: Publicis, Mexico
Chief Creative Director: Héctor Fernández Maldonado
Creative Director: Agustín Esteban
Copywriter: Ángel Rodríguez
Art Director: Agustín Esteban
Agency Producer: Claudia Shelley
Photographers: Getty Image, Enrique Covarrubias

“If your style changes, change with Command.”

Advertising Agency: Grupo CP, Santiago, Chile
Creative Directors: Damián Agnolo, Rodrigo Sans
Art Director: Rodrigo Sans
Copywriter: Damián Agnolo
Photographer: David Calderón

Advertising Agency: DDB, New York, USA
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Group Creative Directors: Richard Sharp, Mike Sullivan
Senior Art Director: Matt Knapp
Senior Copywriter: John Downing
Digital Artists: Toby and Pete
Photographer: Toby Burrows
Art Buying Manager: Jane Piampiano
Typographer: Juan Carlos Pagan
Retoucher: John Cason
Production Artist: Beata Molska
Print Producers: Christie Dwyer, Joan Elsesser
Project Manager: Julie Evicmen
Group Account Director: Leo Mamorsky
Management Supervisor: Kelly Gorsky
Account Supervisor: Heather Olson
Account Executives: Kemi Adewumi, Tarina Hesaltine