Passa Fácil: Tames even the unruliest fabrics

Advertising Agency: Z+ Comunicação, Brazil
Creative Director: Manoel Zanzoti
Art Director: Elias Carmo
Copywriter: Felipe Dornelas
Planner: Rodrigo Cerveira
Account Director: Anita Souza
Illustrators: Pedro Júnior, Maximo Lucosi
Account manager: Rodrigo Souza
Art Buyer: Alice Imamura

Wacom Bamboo: Creativity has no boundaries

Art Director / Illustrator: Maria Molina
Copywriter: Alejandro Castro

Kepler Weber: Delivers Your Future

Advertising Agency: Dez Comunicação, Porto Alegre, Brazil
Creative Directors: Thiago Bizarro, Carlos Saul Duque
Art Director: Gabriel Martinez
Copywriter: Marcos Ximendes
Illustrator: Miagui

VIPS Restaurant & Retail: Food to go

“Handmade with time so you don’t waste yours. VIPS Food to go.”

Advertising Agency: Leo Burnett Iberia, Madrid, Spain
Executive Creative Director: Juan García-Escudero
Creative Directors: Hector Losa, Antonio De Federico
Art Director: Hector Losa
Copywriter: Antonio De Federico
3D Modeling: Toch Studio
Additional credits: Eduardo Gomez-Escolar, Carmen Corujo

Sea Shepherd: Twisted Seal, Twisted Whale

“How far can we take it?”

Advertising Agency: Heads, Rio de Janeiro, Brazil
Creative Director: Flavio Medeiros
Art Director: Rafael Pfaltzgraff
Copywriter: Paula Campos
Illustrator: MMJ Studio
Photographer: MMJ Studio
RTV: Vanessa Arruda

Land Rover: Landscapes

Advertising Agency: Draftfcb, Rio de Janeiro, Brazil
Art Director: Felipe Gomes, Thiago Di Gregorio
Copywriter: Daniel Japa, Otto Pajunk
Creative Director: Felipe Rodrigues
Photographer: Artluz Studio
Account Supervisor: Gustavo Oliveira

Diario Lance!: Details of sports

Diario Lance! is a daily sports publication from Rio de Janeiro, Brazil. The idea is to show that Lance! covers all the details of sports so readers don’t miss anything.

Advertising Agency: Heads Propaganda, Curitiba, Brazil
Creative Director: Fabio Miraglia
Art Director: Sergio Takahata
Copywriter: Rafael Mattioli
Illustrator: Fuze Image Maker

Santa Casa de Misericórdia: Fireman, Helicopter

“For you, saving lives can be much easier. Donate blood.”

Advertising Agency: Staff Brasil, Rio de Janeiro, Brazil
Creative Director: Paulo Castro, Neca Bohrer
Art Director: Tatchie Machado e Marcos Becker
Copywriter: Daniel Magliano
Photographer: Cássio Vasconcellos (Samba Photo)
Additional credits:
Producer: Ronaldo Las Casas
Art Buyer: Erika Ataide
Account Supervisor: Daniela Autran
Acoount Manager: Rafaella Eyer
Advertiser’s Supervisor: Daniele Tyll

Fundação O Pão dos Pobres: Everyone Can Help

Advertising Agency: DM9Sul, Porto Alegre, Brazil
CEO: Marcio Callage
Vice-President of Creation: Marco Bezerra
Director of Creation: Rafael Bohrer
Creation: Fabrício Pretto, Gabriel Gama, Guilherme Grossi and Maurício Cardoso
Media Director: Silvio Calissi
Media: Simone Gasperin, Adriano Souza and Luciano Mallmann
Film Buyer: Thiago Vanigli and Bernardo Santos da Silva
Art Buyer : Mariene Braga e Cesar Boff
Digital Manager: Alexandra Ibaldo and David Souza
Client: João Rocha, Suzana Vellinho Englert and Thais Soares
Film Producer: Zeppelin
Film Director: Rog Souza
Video Editing: Marcelo Stifelman
Production: Elisa Celia
Audio Producer: Loop Reclame
Grafic Suplier: Print Paper and Cartonagem Helga
Ilustration: Mariana Valente
Photography: Gabriel NOT and Studio Me
Digital Interface: Tempo Digital

Volkswagen Rear View Camera: Photobomb Bar, Photobomb Monument, Photobomb Restaurant

Advertising Agency: DDB, Barcelona, Spain
Chief Creative Officer: José María Roca de Vinyals
Creative Director: Guillermo Santaisabel
Art Director: Cristina Rodriguez
Copywriter: Cristina Rodriguez
Photographer: Alberto Escudero
Business Director: Gorka Lozano
Account Director: Javier Villalba

Volkswagen New Beetle: Glass

Advertising Agency: DDB, Barcelona, Spain
Chief Creative Officer: José María Roca de Vinyals
Creative Directors: Javier Melendez, Xavi De La Cruz
Art Directors: Lili Dominguez, Marta Monsarro
Copywriter: Jordi Gonzalez
Photographer: Salva Lopez
Business Director: Gorka Lozano
Account Director: Javier Villalba

OMO: Dirt is Good

Advertising Agency: Lowe, Cape Town, South Africa
Creative Director: Kirk Gainsford
Art Directors: Bruce Harris, Lisa Hodgekiss
Copywriter: Alistair Morgan
Photographer: Christo van der Walt

Master Blenders: Wake up

Advertising Agency: Talent, São Paulo, Brazil
Executive Creative Director: João Livi
Creative Directors: Alexandre Nego Lee, Rodrigo Bombana
Art Directors: Leonardo Rua, Victor Toyofuku
Copywriter: Ricardo Dolla?
Producer: Mario Coelho
Illustrators: Pedro JR, Maximo Lucosi?
Account manager: Erick Sobral

Ideasmusik App: Bob

“Tap it, get it. 15 million streaming songs.”

Advertising Agency: Circus, Lima, Peru
Executive Creative Director / Creative Director: Juan Carlos Gomez de la Torre
Art Director: Carlos Tapia Cabanillas
Copywriter: Fabrizio Tapia Schiaffino
Account Director: Jose Espinosa
Agency Producer: Giuliana Garcia
Photographer: Sandro Aguilar / Latinstock
Illustrators: Carlos Luna Gonzales, Cristian Moran
Chief Executive Officer: Marco Milesi

Corona: Turtle

“Tiananmen Square happens every day on our beaches.”

Advertising Agency: JWT, Madrid, Spain
Executive Creative Director: Jaime Chavarri
Creative Directors: Alberto Quirantes, Santiago Elena, Ivan de Dios
Art Director: Néstor Santana
Copywriter: Carolina Piñeiro

Persil Expert: Reading the wrong story

“Don’t let a stain tell the wrong story”

Advertising Agency: TBWA\Central Asia & Caucasus, Kazakhstan
Creative Director / Art Director / Copywriter: Juan Pablo Valencia
Illustrator: Marat Kumekov
Clients: Darja Kossmann, Stefan Pichler

Skay: Gloves

“Gloves with sleeves. Gloves with glamour.”

Advertising Agency: FWK, Argentina
Creative Director: Christian Oneto Gaona
Art Director: Chany D’Amelio
Copywriter: Matías Abbondio
Additional credits: Marilú Filipuzzi

Donald’s Market: Vegetables Keep Your Clothes From Shrinking

“Vegetables Keep Your Clothes From Shrinking.”

Advertising Agency: Immersion Creative, Vancouver, Canada
Creative Director: Mike Catherall
Art Directors: Oran Rahmani, Seann Einerssen
Copywriter: Mike Catherall
Photographer: Peter Holst / holstphotographic.com
Stylist: Claudia Da Ponte
Makeup Artist: Sara Rose

Crossword Audio Books: Icon

Creative Directors: Vinay Saya, Siddarth Basavaraj
Art Director: Vinay Saya
Copywriter: Siddarth Basavaraj

13th Street: Detectives

Advertising Agency: Sra. Rushmore, Madrid, Spain
Creative Directors: David Titos, Pablo G. Cattáneo
Photographer: Eduardo Díaz Bourgeot