Hasta La Creative!

Advertising Agency: Draftfcb, Lisbon, Portugal
Executive Creative Directors: Duarte Pinheiro De Melo, Luis Silva Dias
Art Directors: Duarte Pinheiro De Melo, Luis Silva Dias, Rita Silva
Copywriter: Viton Araújo

“In Paris don’t only speak about love. Learn the french of the real frenchmen.”

“Cos not lads englishmen speak like Shakespeare. Learn the english of the real englishmen.”

Advertising Agency: Strategias Creativas, Madrid, Spain
Creative Director: Miguel de María
Published: April 2013

Advertising Agency: Droga5, Sydney, Australia
Executive Creative Director: Duncan Marshall
Creative Chairman: David Nobay
Creative Director: Cam Blackley
Head of Art: Daryl Corps
Copywriters: Mietta McFarlane, Gavin Chimes
Art Directors: Luke Chard, Tommy Cehak

Advertising Agency: Grey, London, United Kingdom
Creative Director: Nick Rowland
Creatives: Sam Haynes, Lee Trott
Graphic Designer: Amanda Jane Jones
Photographer: Dylan Collard
Account manager: Melissa Thompson

“To stop is to fail.”

Advertising Agency: DLV BBDO, Milan, Italy
Executive Creative Directors: Federico Pepe, Stefania Siani
Client Creative Directors: Andrea Jaccarino, Emanuele Viora
Art director: Vittorio Perotti
Copywriter: Dario Lo Nardo
Photographer: Winkler + Noah

“Fit lives longer.”

Advertising Agency: JWT, Manila, Philippines
Executive Creative Director: Dave Ferrer
Creative Director / Copywriter: Joe Dy
Copywriter Enzo Cruz, Joe Dy
Associate Creative Director / Art Director: Boyet Custodio
Print Producer: carol pe benito
Illustrator: Geoff Estevez
Final Art Work: Michael Gonzales

Bleaches in the Kenyan market are all virtually the same, to the point that many of the different brands are produced in the same factory. There is no need to describe how bleach works, everybody knows. And our product does exactly the same thing as its competitors. The challenge for ACE is primarily brand recognition. In conjunction with some new packaging, we decided to relaunch the brand with a startling new image. Instead of the standard “schoolkid in a gleaming white uniform” or “businessman in dazzling white shirt” we chose to have a little bit of fun and highlight the whitening properties by using animals that would look very different if they were dipped into ACE bleach! Easy to understand and very different from the mundane campaigns from competitors.

Advertising Agency: TBWA East Africa, Nairobi, Kenya
Executive Creative Director: Jimmy Geeraerts
Art Director: Michael Omondi
Copywriter: Mark Kovalevsky

Advertising Agency: Black Mamba, Athens, Greece
Creative Director: Panayiotis G. Fotos
Art Director: Panayiotis G. Fotos
Copywriter: Daphne Kyriakidou

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Advertising Agency: ADN Comunicación, Buenos Aires, Argentina
Creative Director: Cristobal Oviedo
Copywriter: Cristobal Oviedo, Pablo Ferrari, Santiago Ibarra
Art Director: Cristobal Oviedo, Jorge Varando
Illustrator: steadylab.com

Advertising Agency: G2 Russia, Moscow, Russia
Creative Directors: Igor Khripunov, Virgiliu Andone, Andrew Ushakov
Copywriter: Maxim Bordunov
Art Directors: Aziz AzizKariev, Virgiliu Andone
Illustrator: Annabella Orosz