Instituto Criança Nosso Futuro: False Promises


icnf_human traffic_football

icnf_human traffic_school

icnf_human traffic_gift

Advertising Agency: DDB Mozambique, Maputo, Mozambique
Creative Director: Lenilson Lima
Art Director: Giuseppe Lira
Copywriters: Sérgio Aires, Zeca de Oliveira
Illustrator: Silvio Pondja
Photographers: João Costa Funcho, Alexandre Marques
Retouch: Camaleão Art
Planner: Cristiana Oliveira
Accounts: Vasco Rocha, Christine Ramela, Fernanda Neves
Media: Khida Ismael

Toyota Zelas: Procession, Sheep


procession

sheep_0

Advertising Agency: Y&R, Perú
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Copywriter: Flavio Pantigoso
Account Director: Carlos Baracco
Account Supervisor: Manuel Ahumada
Executive Account: Aldo Gabilondo
Planning: Eduardo Grisolle
Agency Producer: Malena Mellado
Photographer: Alex Freundt
Post Production: Midas Digital
Retouch: David Vega

Protege Group: Burglars


Advertising Agency: Lew’Lara\TBWA, Sao Paulo, Brazil
Creatives: Ary Nogueira, Bernardo Romero, Igor Cabó, Marcos Almirante
Creative Directors: Jaques Lewkowicz, Manir Fadel, Mariana Sá
Photographers: Paola Vianna, Gabriel Bittencourt
Art-buyer: Ana Karina Mello, Ale Sarilho, Giuliano Springhetti
Graphic Production: Marcos Pedra, Alexandro Coelho.
Account: Marcio Oliveira, Michele Pavão
Media: Luiz Ritton, Rodrigo Simões, André Magalhães, Marina Campanatti
Client: Mário Baptista de Oliveira

Hankook Tire: Rain, Ice


hankook tires l_rain

hankook tires l_ice

Advertising Agency: Innocean Worldwide Seoul, Korea
Creative Director: Gunny Park
Art Directors: Hanjoo Song, Haksue Kim
Copywriters: Jinhee Roh, Yoonju Lee
Photographer: Mina Hwang
Digital Artist: Jaekwon Kim / 7 Days

MTV Serbia Death Valley: Terror, Repression, Genocide


terror

repression

genocide

Death Valley is a mockumentary TV show following a police force as they brutally deal with undead perpetrators – zombies,
werewolves and vampires. Instead of advertising the show directly, we invited people to “dislike” brutal violence towards undead species. Advertising Agency: McCann Erickson, Belgrade, Serbia
Creative Directors: Vladimir Cosic, Jana Savic Rastovac
Art Director: Nenad Dodic
Copywriter: Bojan Babic
Account Manager: Milos Stankovic

Panasonic flashlights: Darkness


panasonic 6

panasonic 5

panasonic 4

Advertising Agency: Euro RSCG Santiago, Chile
Creative Director: Pablo Silva
Art Director: Mariana Lobos
Copywriter: Pablo Silva
Illustrator: Mariana Lobos

SIVO Lenses: Myopie Who Is Your Daddy, Myopie Mafia Blues, Myopie Kidnapping


who is your daddy

mafia blues

kidnapping

“What you see isn’t always true.”

Advertising Agency: JWT, Tunis, Tunisia
Executive Creative Director: El Zoghlami Ahmed
Art Director / Copywriter: M’Timet Racem
Copywriter: Bedioui Azyz
Photographer: Chalghoum Karim
3D: UNIK
Planner: Kaddour Hazem

Lacplesis: Discover Real Life


lacplesis dzyvs 3

lacplesis dzyvs 2

lacplesis dzyvs 1

Lacplesis Dzyvs is unpasteurized, fresh beer. In Latvia such beer is called “live” beer. The brand name, Lacplesis, means “Bear slayer” in Latvian. That’s why we have beers to represent this brand.

Advertising Agency: Astos Dizainas McCann Erickson, Vilnius, Lithuania
Creative Director: Jonas Valatkevicius
Art Director: Ernesta Valantiejute
Copywriter: Audrius Puidokas
Illustrator / Designer: Karolis Zukas

Harley-Davidson: Doll


harley davidson

“Nothing can replace the real one. Use original Harley-Davidson parts.”

Advertising Agency: Big, ?stanbul, Turkey
Creative Directors: Ka?an Küçük, Kemal Hay?t
Art Directors: Celal Sad?ker, Gözde Menemenlio?lu, Tu?ba Ürer
Copywriters: Cem Yolal, U?ur Sönmez, Erdem Güler
Retouch: Bu?ra At?c?
Photographer: Nihal Gündüz
Agency Producer: Tu?ba A??rba? Özkan

Fundación Alia2: Peep Show


fundacion_alia2_peepshow_ingles_ads

“If your kids surf the net alone, they may not be.
Fundación alia2. For the protection of minors in cyberspace.”

Advertising Agency: TBWA \ Madrid. Spain
General Creative Directors: Juan Sánchez, Guillermo Ginés
Creative Director: Jose Antonio Bosch
Art Director: Javi Somoano
Copywriter: Albert Sanfeliu
Photographer: Alberto Escudero

Colsubsidio Book Exchange: Snow White and Sherlock Holmes, Harry Potter and Troy, Llttle Red Riding Hood and Moby Dick


“Come with a story and leave with another.”

Advertising Agency: Lowe/SSP3, Bogota, Colombia
Creative Chairman: Jose Miguel Sokoloff
Creative Director: Gustavo Marioni, Carlos Camacho
Art Director: Andres Lancheros, Guillermo Siachoque, Sebastian Pelaez
Copywriter: Mario Lagos
Producer: Sonia Llanos
Account Director: Carlos Obando

Land Rover Defender: Desert Tent, Jungle Hammock, Mountain Campfire


Advertising Agency: Y&R, Dubai, United Arab Emirates
Creative Director: Shahir Zag, Husen Baba
Copywriter: Guillaume Calmelet
Art Director: Husen Baba, Shahir Zag
Copywriter: hahir Zag
Illustrator: Kristy Ligones

Land Rover LR4: Wadi Nakhr, Hajar Mountains, Rub Al Khali


Advertising Agency: Y&R, Dubai, United Arab Emirates
Chief Creative Director: Shahir Zag
Creative Director: Ryan Reed
Art Director: Ryan Reed
Copywriter: Dario Albuquerque
Photographer: Corbis

Bucharest’s City Police: Woman, Old Man


Advertising Agency: Publicis, Bucharest, Romania
Chief Creative Officer: Razvan Capanescu
Art Director: Irina Stoleru
Copywriter: Otilia Coman
Retoucher: Carioca

Harley Davidson: One minute of noise


Advertising Agency: McCann Lowe, Brussels, Belgium
Creative Director: Benoit Hilson, Olivier Roland
Copywriter: Jeremie Goldwasser
Art Director: Cedric Minot

Toto 3: Bulb, Sofa, Toilet, Wheels, Windows, Shoes


06 bulb

05 sofa

04 toilet

03 wheels

02 windows

01 shoes

“Toto 3. The same problems, with more money”

Advertising Agency: Grey, Santiago, Chile
Chief Creative Office: Miguel Angel Cerdeira
Creative Director: Carlos Guerra Oviedo
Art Directors: Fernando Muñoz, Miguel Angel Cerdeira
Copywriter: Carlos Guerra Oviedo
Illustrator: Lamanoestudio

Unicef: Non Stop Being A Toy


que no dejen de ser juguetes   3

que no dejen de ser juguetes   1

que no dejen de ser juguetes   2

Advertising School: Inacap, Chile
Copywriter: Gaspar Rossel
Art Directors: Francisco Ortiz, Roger Venegas

ópitcas OPV: Girl, Guy


opv b

opv a

Advertising Agency: Porta, Santiago, Chile
Creative Directors: Kiko Carcavilla, Gonzalo Baeza, Mariano Pérez
Art Directors: Manuel Manquepi, Sebastián Campos
Copywriter: Hernán Ramos
Photographer: Jose Moraga

AdPrint Festival: Art Director, Designer


adprint_art_director

adprint_designer

Designer vs. Art Director. The two print ads are designed to appear consecutively on the right page of the magazine.

Advertising Agency: Rusu+Bortun Brand Growers, Bucharest, Romania
Creative Director: Catalin Rusu
Art Directors: Marc Bortun, Anca Uscatescu
Copywriter: Catalin Rusu
Photographer: Carioca

University of Calgary Qatar: Stitches


stitches adxx

“Think before you put your foot down. Let’s work together to minimise traffic accidents.”

Advertising Agency: Mac DDB, Qatar
Creative Director: Peter Gausis
Art Director: Abel Villa
Copywriter: Khaled Almalki