Hasta La Creative!

“Rein in your horsepower this winter! Change to new winter tires.”

Advertising Agency: Dedicate, Gothenburg, Sweden
Creative Director: Klas ekstrand
Art Directors: Valentino Ristevski, Marc Zacharoff
Copywriter: Torbjörn Zacharoff
Retouch: Black Friday
Photographer: Per Mattisson

Advertising Agency: Artplan, Rio de Janeiro, Brazil
Creative Directors: Roberto Vilhena, Alessandra Sadock, Gustavo Tirre
Art Director: Carolina Lobianco
Copywriter: Roberto Sá
Illustrator: Imagina

Advertising Agency: Goodby, Silverstein & Partners, San Francisco, USA

For the blind a simple daily trip can turn into a maze. The MIRA Guide Dogs make sure they get to their destination without ever taking a wrong turn.

Advertising Agency: Publicis, Montreal, Canada
Creative Directors: Nicolas Massey, Carl Robichaud
Conception & Art Direction: Bogdan Truta
Illustrator: Bogdan Truta

“Jala PRT
National Network for Domestic Workers Advocacy
When domestic helpers themselves need help.”

Advertising Agency: Ogilvy, Jakarta, Indonesia
Executive Creative Directors: Gary Caulfield, Jagdish Ramakrishnan
Creative Director: Gary Caulfield
Copywriters: Gary Caulfield, Purnadyka Anantha, Pribadi Prananta, Jagdish Ramakrishnan
Art Directors: Ridward Ongsano, Nicholas Kosasih, Alfa Aphrodita
Photographer: Handri Karya
Account Executive: Arianna Christanti
Other credits: Lita Anggraini, Heru Suryoko, Aldo Ikhwanul Khalid

“Look to the side without looking to the side.
Blind spot assist from Mercedes-Benz.”

Advertising Agency: Jung von Matt, Hamburg, Germany

“Find your true love wherever it may be.”

Advertising Agency: Binder Visão Estratégica, Brazil
Creative Directors: Chico Abréia, Marcos Apóstolo
Head of Art: Marcus Saulnier
Art Director: Rafael Pfaltzgraff, Oswaldo Sá
Copywriter: Gabriel Lepesteur
Art Buyer: Bianca Repsold, Maria Clara Queiroz, Carolina Nigro
Media team: Andrea Afonso, Andrea Corrado
Photographer : Artluz Studio
Client approval: Claudio Gandelman

“Sing the petition, and send the dictator behind bars”

OBJECTIVE:
To maximize signatures for the petition issued by theassociation, Urgence Darfour, in order to bring to the International CriminalCourt the Sudanese President Omar Al Bashir, who is charged with war crimes, crimesagainst humanity and genocide.
The campaign started with a viral video and an onlinepetition. However, we soon realized we were missing a very important part ofthe target audience: people that are seriously involved in the cause, and yet arenot comfortable with using the Internet, and also activists taking part inmeetings and demonstrations, who get enthusiastic about the cause but thenforget to sign the petition online. We need to make these people sign easily,and immediately.

IDEA:
So we decided to create a “classical” flyer, like the flyersassociations normally distribute to activists.
However, this time, the flyer concealed a fatal trickfor the dictator, and something of real, tangible interest for the activists: bysigning and sending the petition, people literally, and immediately, “send himbehind bars”.

RESULTS:
Urgence Darfour diffused the flyer during the officiallaunch of the campaign, and then during each of the association’s demonstrationsand meetings in France.
In less than a week, Urgence Darfour received hundredsof signed coupons, and several congratulations from activists and associations onthe efficiency of this alternative – and yet classical – medium.

Advertising Agency: TBWA Being, Paris, France
Creative Director: Thierry Buriez
Art Director: Julien Chiapolini
Copywriter: Riccardo Fregoso
Illustration: Scott Benson

“Don’t give up”

Advertising Agency: DDB, South Africa

EFFEN is a premium vodka that was born out of design. It is inherent in the brand’s DNA and is the vodka of choice for those who care about style. This campaign highlights and promotes designers that are representative of EFFEN and share our passion for chic and innovative design.

Advertising Agency: Euro RSCG, Chicago, USA
Chief Creative Officer: Jason Peterson
Associate Creative Directors: Baptiste Limb, Ecole Weinstein
Senior Art Director: Rei Young
Photographer: Kenneth Cappello