Advertising Agency: Full Jazz Propaganda, São Paulo, Brazil
Creative Director: Luiz Lobo
Copywriter: Daniel Vasco
Art Director: Alexandre Tobio
Illustrator: Pict Estúdio
Photographer: Pict Estúdio
Advertising Agency: DDB, Mexico
Chief Creative Officers: Walter Aregger, Hernán Ibarra
Creative Director: Pablo Maldonado, Hache
Copywriter: Pablo Maldonado
Art Director: Hache
Production Manager: Marcelo Genel
Photographer: Juan Salvarredy
Other: Quintaro Maki
Account Executive: Matías del Campo
Advertising Agency: Dare, USA
Creative Directors: Rob Sweetman, Bryan Collins
Art Directors: Addie Gillespie, Mia Thomsett
Copywriter: Addie Gillespie, Mia Thomsett
Photographer: Clinton Hussey
Account Services: Suzanne Carrier / Elvis Communications
Print Production: We The Collective Design Inc.
Producer: Jeremy Burrows
“Sharpie. Ultra fine point.”
Advertising Agency: Giovanni+Draftfcb, São Paulo, Brazil
Creative Director: Benjamin Yung Jr., Cassio Zanatta
Copywriter: Marcelo Jun Sato
Art Director: Henrique Del Lama
Planners: Pedro Cruz, Cinthia Kim, Pedro Schneider
Photographer: Lucio Cunha
Illustrators: Fabio Vido, Indio San
Account manager: Luciana Ribeiro
Art Buyer: Tina Castro
Account supervisor: Nilton Bonini
“You better run.
AvioTur Last minute flights.”
Advertising Agency: ageisobar, São Paulo, Brazil
Creative Director: Carlos Domingos
Art Directors: Henrique Mattos, Cristiano Rodrigues
Copywriter: Daguito Rodriguess
Illustrator: SuperLudico
Advertising Agency: TBWA\ Hong Kong
Executive Creative Director: Mark Ringer
Creative Directors: Ken Hui, Mike Wu
Art Directors: Ken Hui, Jacqueline Hung, Joe Chow
Copywriter: Mike Wu
Illustrator: Bon Leung
Photographer: Ricky Wong / Redtangle
“Kopenhagen Classic Egg.
Easter more sacred.”
Advertising Agency: RAI, São Paulo, Brazil
Creative Director: Camila Maschieto
Art Directors: Rafael Uyeda, Marcelo Coutinho
Copywriter: Cristiano Sartori
Photographer: Stefan Susemihl
“Games 2012. I am athlete. I am amateur. I am professional. Books for all points of view.”
Agency Agency: Brain Box Design, Brazil
Creative Directors: Marcos Minini, Renato Cavalher
Art Director: Marcos Minini
Copywriters: Marcos Minini, Renato Cavalher
Illustrator: Murilo Viviurka Marcondes
Photographer: Stock
“Jeep Grand Cherokee Limited. With rear park assist system.”
Advertising Agency: Publicis, Montreal, Canada
Creative Director: Nicolas Massey, Carl Robichaud
Art Director: Julien Thiry
Copywriter: Florence Majérus
Photographer: Jean-Marie Wives
Art Buyer : Anne Lecerf, Pauline Auzou
Rationale:
Varta came out with a very strong proposition for their professional range of flashlights: an extremely resistant, virtually (and even practically) indestructible flashlight. Built from a special aeronautical aluminum, this flashlight can withstand a 9-meter fall, being run over by a loaded truck or swimming in the water.
We dramatize the ultimate destruction, as there is only one thing that will survive it: Varta’s indestructible flashlight.
Idea:
Apocalypse-proof.
Advertising Agency: Publicis Bucharest, Romania
Chief Creative Officer: Razvan Capanescu
Art Director: Cristian Anton
Digital Artist: Cristian Anton
Copywriter: Razvan Capanescu
Rationale:
In Romania, the number of accidents involving drivers who are texting behind the wheel is increasing alarmingly.
The Romanian Police wants to raise awareness around the issue, especially towards the executive type (owners of a smartphone) who regard themselves as multitasking.
Idea:
Therefore, we create a “reader’s” campaign. We’ve inserted the danger into a driver’s text message, suggesting the sudden accident in typo as it happens on the road.
“Texting while you drive will end badly. Don’t.”
Advertising Agency: Publicis Bucharest, Romania
Agency website: www.facebook.com/PublicisBucharest
Chief Creative Officer: Razvan Capanescu
Art Director: Dragos Ometita
Retoucher: Dragos Ometita
Copywriter: Andy Daniluc
Account Director: Emanuela Ionescu
“It doesn’t have to end like this.”
Advertising Agency: DDB, Toronto, Canada
Creative Director: Denise Rossetto, Todd Mackie
Copywriter: Jordana Rapuch
Art Director: Loretta Lau
Associate Creative Director: Paul Riss, Adam Bailey
Illustrator: Kareena Zerefos
Typographer: Claire Reyes
Account Manager: Reshma Lalany
Advertising Agency: Colman Rasic, Sydney, Australia
Executive Creative Director: Dejan Rasic
Art Director: Derrick Kim, Dejan Rasic
Copywriter: Derrick Kim, Dejan Rasic
Illustrator: Aisha Lee
Designer: Aisha Lee
Advertising Agency: Canvas, Cape Town, South Africa
Creative Director: Michael Ipp
Art Director: Brinke van Zyl
Copywriter: Dylan Rohleder
Account Director: Jackie St Clair Moor
Photographer: Graham Bartholomew
Retoucher: Graham Bartholomew
Advertising Agency: Langland, United Kingdom
Executive Creative Director: Andrew Spurgeon
Art Director: Andy Barnard
Photographer: Nick Meek
Advertising Agency: Wild Advertising and Marketing, Singapore
Executive Creative Director: Ng Khee Jin
Creative Director: Ng Khee Jin
Art Director: Johnson Tay
Copywriter: Kai Teo
Account: Ginny Li
Producer: Theresa Chia
Production Company: Calibre Pictures
Business Director: Yeo Ai Ling
Agency Producer: Andrew Yeo
Photographer: Soon Tong
Retoucher: ProColor
Account Manager: Charlene Wu
Advertising Agency: Dentsu, Tokyo, Japan
Creative Director: Yuya Furukawa
Copywriter: Haruko Tsutsui
Art Director: Yoshihiro Yagi
Designers: Minami Otsuka, Kazuaki Takai
Other credits: Shunpei Mikami, Shinya Tamura
Advertising Agency: BBDO, Toronto, Canada
Executive Creative Directors: Peter Ignazi, Carlos Moreno
Copywriter: Frank Macera
Art Director / Typographer: Jonathan Guy
Other credits: SGL Communications, Lori Davison, Yvette Thornley
“One letter is all it takes
Don’t text and drive”
Advertising Agency: Ogilvy, Sao Paulo, Brazil
Chief Creative Officer: Anselmo Ramos
Creative Directors: Claudio Lima, Andre Kirkelis
Copywriter: Hugo Veiga
Art Director: Diego Machado
Illustrators: Diego Machado, Fullframe Filmes
Account Executives: Valeria Barone, Camila Porto
Other credits: Luiz Monteleone, Magda Rigoni Cani
Advertising Agency: Y&R Dubai, UAE
Chief Creative Officer: Shahir Zag
Copywriter: Dario Albuquerque
Creative Director / Art Director: Ryan Reed
Typographer: Ryan Reed
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