“The importance of who you are weighs more than what you have”
Advertising Agency: Tapsa, Madrid, Spain
Executive Creative Directors: Adolfo Gonzalez, Tute Ostiglia
Creative Director: Adrián Rios
Copywriters: Juan Cenóz, Javier de la Vara
Art Directors: Raul Barbolla, Miguel Ángel Molina,
Illustrator: Eduardo Diaz Bourgeot
Photographer: Eduardo Diaz Bourgeot
Advertising Agency: Sancho BBDO, Bogotá, Colombia
Chief Creative Director: Hugo Corredor, Giovanni Martinez
Copywriter: Pablo Naval
Art Director: Andrés Marantá
Copywriter: Juan Gómez
Account Director: Ana María Woodcock
Account Manager: Adriana Zapata
“Because you can’t always trust luck.”
Advertising Agency: Ogilvy & Mather Paris, France
Executive Creative Director: Chris Garbutt
Art Directors / Copywriters: Florian Bodet, Nicolas Lautier, Baptiste Clinet
Photographer: Patrick Messina
Illustrator / Typographer: Mr. Messy
“Where it all begins.”
Advertising Agency: Leo Burnett, Hong Kong
Executive Creative Director: Connie Lo
Creative Directors: Miranda Shing, Adrian Lam
Copywriter: Fanny Lau
Art Director: May Chan
Creative Director / Copywriter: Wen Louie
Photographer: Stephen Cheung
Photo Retoucher: Henry Chan
“For those moments you go a little bit off track. Lane departure warning system.”
Advertising Agency: Ogilvy & Mather, Paris, France
Executive Creative Director: Chris Garbutt
Creative Director: Thierry Chiumino
Copywriters / Art Directors: Florian Bodet, Baptiste Clinet, Nicolas Lautier
Photographer: Laziz Hamani, Patrick Messina
“Goodyear. More driven”
Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti, Alexandre Vilela (Xa), Felipe Gall
Copywriter: Igor Cabo
Art Director: Jose Neto
Photographer: Platinum FMD
Art Buyers: Monica Beretta, Stephanie Wang, Juliana Gardim
Print Agency Producers: Elaine Carvalho, Flavio Zamboni
Account Managers: Valeria Ordonhez, Claudia Menezes, Felipe Wanderley
Planners: Fernanda Flandoli, Flavio Proença, Fernando Takey
Media team: Gustavo Gaion, Gabriela Ben David
Advertising Agency: Agência Mood, São Paulo, Brazil
Chief Creative Officer: Aaron Sutton
Creative Director: Eugênio Tonelli
Art Directors: Guilherme Jorgetti, Marcelo Anache
Copywriter: Felipe Silva
Photographer: Rodrigo Ribeiro
“Skoda Superb with automatic DSG gearbox.”
Advertising Agency: Change Integrated, Warsaw, Poland
Creative Director: Jakub Korolczuk
Art Director: Sunil Nair
Photographer: Sunil Nair
Copywriter: Robert Olszewski
Advertising Agency: BBDO, Moscow, Russia
Creative Director: Luis Tauffer, And es Vergara
Art Director: Lucas Zaiden
Copywriter: Paulo Lima, Peter Russel,/James Wareham
Approval: Sandra Lehnst, Michael Weinzettl
“Some words are hard to reach. Unlimeted minutes plan.”
Advertising Agency: Grey, Santiago de Chile
Executive Creative Director: Miguel Angel Cerdeira
Creative Director: Alberto Osorio
Art Director: Johann Hotz
Copywriter: Alberto Osorio, Ignacio Gutierrez
Illustrator: Oscar Ramos, Marabolo
Advertising Agency: Trio, Maringá, Brazil
Creative Director: Marcelo Góes
Art Director: Ed Carvalho
Copywriter: Marcelo Góes
Advertising Agency: Lola Madrid, Spain
Excecutive Creative Directors: Chacho Puebla, Jorge Lopez
Creative Directors: Juan Sevilla, Juan Christmann
Art Director: Juan Sevilla
Copywriter: Juan Christmann
Photographer: Juan Salvarredy
“The right words give you the clear picture.
Jornal i. Your daily newspaper.”
Advertising Agency: Y&R, Portugal
Executive Creative Directors: Pedro Ferreira, Judite Mota
Art Director / Illustrator: Inês Meireles
Copywriter: Sofia Moutinho
Advertising Agency: Ireland/Davenport, Johannesburg, South Africa
Creative Directors: John Davenport, Philip Ireland
Copywriter: Ben Karpinski
Art Director: Stephanie Roos
“Don’t let it sneak up on you.”
Advertising Agency: Draft FCB, Johannesburg, South Africa
Chief Creative Officer: Brett Morris
Executive Creative Director: Gareth Paul
Creative Director: Gareth Paul
Art Director: Brad Stapleton
Copywriter: Melusi Mhlungu
Copywriter: Lawrence Katz
Photographer: Michael Meyersfeld
Illustrator: Ministry of Illusion
The skylines of large cities symbolize progress, growth and urban living. But increasing urbanization comes at a price. Every year more than 130,000 square kilometres of forest worldwide fall victim to it – with dramatic consequences for nature and the environment.
“Urbanization is destroying nature. Stop deforestation!”
Advertising Agency: Leo Burnett, Frankfurt, Germany
Creative Director: Hans-Juergen Kaemmerer
Art Directors: Hans-Juergen Kaemmerer, Markus Georg, Claudia Boeckler
Copywriters: Benjamin Merkel, John Wilson, Hans-Juergen Kaemmerer
Photographer: Markus Georg
Advertising School: School of Visual Arts, New York, USA
Creative Director: Jack Mariucci
Art Directors: Camilo Galofre, MyTran Dang
PUMA strengthened its motorsport presence when the brand joined forces with formula one giant Mercedes AMG. Mercedes’ precision racing, paired with PUMA’s stylish eye, was a match made for the track. The decision to use racing legends Michael Schumacher and Nico Rosberg as ambassadors of the new relationship, showed the world that PUMA was indeed the new pit crew of style for Mercedes AMG.
Advertising Agency: PUMA Internal Creative Agency
Art Director: Jason Woz
Copywriter: Jenni Williamson
Photographers: David Stuart, Mark Teo
Retoucher: Scott Dorman / Smalldog Imageworks
Advertising Agency: Think Factory, Bangkok, Thailand
Executive Creative Director: Aniruth Assawanapanon
Art Directors: Nuttawut Rattanajeena, Somchai Wanitphaisarn, Aniruth Assawanapanon
Copywriters: Jaturong Srikham, Permboon Malaiwan
Illustrator: Cubic Studio
Photographer: Harsee Production
Advertising Agency: The Richards Group, Dallas, USA
Creative Directors: Dennis Walker, Ron Henderson
Art Director: Kiran Koshy
Copywriter: Sue Batterton
Photographer: Liz Von Hoene
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