“Adopt a pet. The stories will follow.”
Advertising Agency: Leo Burnett, Hong Kong
Executive Creative Director: Connie Lo
Creative Directors: Miranda Shing, Adrian Lam
Art Director: Bun Lam
Copywriter: Fanny Lau
Creative Director / Copywriter: Wen Louie
Photographers: Patrick Yick, Ho Siu Hak
Retoucher: Henry Chan
Advertising Agency: Draftfcb, Lisbon, Portugal
Creative Director: Duarte Pinheiro de Melo, Luís Silva Dias
Copywriter: Gabriel Schmitt
Art Director: Rodrigo Burdman, Estefânio Holtz
Account Supervisor: Carlos Baptista, Fernanda Servolo
Advertising Agency: DDB, Dubai, United Arab Emirates
Advertising Agency: DDB Tribal, Dusseldorf, Germany
Creative Director: Makarand Patil, Kartik Aiyar
Art Director: Makarand Patil, Kapil Mayekar
Copywriter: Kartik Aiyar, Kapil Mayekar
Business Director: Gabriele Engler
Retoucher: Sanu Raju
Photographer: Hisham Bouini
Account Manager: Maren Otto
“There is no sex in heaven.
Stay alive. Use a condom.”
Advertising Agency: Loducca, São Paulo, Brazil
Chief Creative Officer: Guga Ketzer
Creative Director: André Faria, Cássio Moron
Art Director: Cássio Moron
Copywriter: André Faria
Illustrator: André Maciel
Advertising Agency: Sancho BBDO, Bogotá, Colombia
Executive Creative Directors: Hugo Corredor, Giovanni Martínez
Creative Directors: Andrés Marantá, Juan Gómez
Art Director: Sandra Murillo
Copywriters: Pablo Naval, Juan Gómez
Art Director: Andrés Marantá
Account Director: Rosario Garavito
Illustrators: Sandra Murillo, Diana Quintero
“Violence in traffic starts with words.”
Advertising Agency: RAF Communicação, Natal, Brazil
Creative Director: Mark Wynkler
Art Director: James Williams
Copywriter: Saulo Sousa
Head of Art: James Williams
Photographer: Luciano Azevedo
Illustrators: Gustavo Lourenço, Fabrício Cavalcante
“Skin. Smooth Skin.”
Advertising Agency: Spark*, Dubai, UAE
Creative Director / Copywriter: Jamal Iqbal
Art Director / Illustrator: Tamer El Sawi
Advertising agency: Euro RSCG, Tel Aviv, Israel
Chief Creative Officer: Ben Sever
Executive creative director: Ben Sever
Art Director: Ale Feldman
Copywriter: Oded Nadir
Agency Producer: Dana Caro
Head of Account management: Maya Cohen
Account Executive: Yael Eichenwald
Planner Director: Uri Oren
Planner: Pnina Wiessman
Advertising Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars
Senior Creative Director: Gianfranco Arena, Peter Kain
Art Director: David Diliberto
Copywriter: Tommy Troncoso
Illustrator: Morning Breath
Art Buyer: Cindy Pardy
“We will never let money hide reality from us.”
Advertising Agency: TBWA, Paris, France
Executive Creative Directors: Eric Holden, Rémi Noël
Art Director: Philippe Taroux
Copywriter: Benoit Leroux
Account Director: Anne Vincent
Agency Producer: Maxime Boiron
Photographer: Marc Gouby
Account manager: Anne-Laure Brunner
“Your SME CREDIT with the lowest rate: from 10% per year.”
Advertising Agency: Todo lo contrario, Mexico City, Mexico
Creative Director: Vicente Santoyo de Alba
Art Director: Ruben Alvarez
Copywriter: Juan Sordo
Photographer: Oscar Carrera
“You don’t need it but you’ll buy it.”
Advertising Agency: Voskhod, Yekaterinburg, Russia
Creative Director: Andrey Gubaydullin
Art Director: Vladislav Derevyannykh
Copywriter: Evgeny Primachenko
Illustrator: Vladislav Derevyannykh
“You can’t tell by the smell.
Unoriginal spare parts endanger your safety. And to distinguish it from the original needs expertise. Make sure the spare parts used in your car is original. Protect yourself and your loved ones.”
Advertising Agency: Vagabond, Istanbul, Turkey
Creative Director: Serhan Acar
Art Director: Serhan Acar
Copywriter: Kemal Akbay
Photographer: Serdar Acar
Additional credits: Yeliz Kar
“Security Systems Sony.
True Protection.”
Advertising Agency: Longplay 360, Sao Paulo, Brazil
Creative Director: Fernando Luna
Art Director: Eduardo Basque
Copywriter: Marcel Petroff
Retoucher: Estudio Rodrigo Ribeiro
Advertising Agency: DDB, London, United Kingdom
Executive Creative Director: Jeremy Craigen
Art Director: Peter Heyes
Copywriter: Matt Lee
Business Director: Jonathan Hill
Agency Producer: Daniel Moorey
Photographer: Victoria Ling
Illustrator: Joe Rogers
“Don’t coffee-block your smile.”
Advertising Agency: JWT/NY, USA
Creative Director: Matt McKay
Art Director: John Cox
Copywriter: Brian Alexander
Illustrators: Josh Harvey, Anna Gomez
Photographer: Thomas Mangold
Planning Director: Melissa Bailey-Wong
A2 Ella is an erotic boutique which sells just women’s products. The art was made with real plasticine.
“Men will never give you just pleasure.
Visconde de Pirajá Street, 437 – 3rd floor – Ipanema.”
Advertising Agency: Loja Comunicação, Rio de Janeiro, Brazil
Creative Director: Marcelo Giannini
Art Director: Ian Guimarães
Copywriter: Lucas Ribeiro
Photographer: Artluz Studio
Plasticine Craft: Alessandra Tissoni
Published: February 2012
“Follow the new.”
Advertising Agency: DDB, Brazil
Chief Executive Officer: Sergio Valente
Executive Creative Director: Marco Versolato
Creative Director: Sergio Valente, Marco Versolato
Copywriter: Caio Mattoso
Art Director: Rodrigo Mendes
Agency Producer: Rodrigo Pires (Gibinha)
Account Supervisor: Maristela Pati Correa, Tania Gomes Pena
Advertiser Supervisor: Marcelo Siqueira
Producer: Rino Siveiro
Director: Jarbas Agnelli/Doug Bello
Director of Photography: Jarbas Agnelli, Doug Bello, Sergio Prado
Editor: AD Studio Team
Editing Company: AD Studio
Sound Design: TDL Music
Post Production: AD Studio Team
Animation: AD Studio Team
PROBLEM
The problem is that it has no public support because of the prejudice people have towards prostitution. In order to get support, AMMAR needed to change the way in which people see sex workers. All this, with a very low budget and a strong media restriction.
IDEA
We reinvented the most popular communication media of the sex industry in Buenos Aires: Prostitute Calling Cards. We turned them into unfolding cards and placed them all over the city. When opened, the cards expose the real life of a sex worker, changing the picture people had of prostitution and increasing the awareness of this issue.
RESULTS
• Prostitute calling cards are being used for the first time ever, not as a communication media to promote prostitution but as a media to protect their rights.
• With a simple and cheap paper print, awareness was raised on this delicate issue.
• Visits to AMMAR’s site increased 30% and phone calls 45%.
• The subject was socially installed for its public discussion.
We reinvented the sex worker’s most iconic media to promote their protection.
Advertising Agency: Ogilvy & Mather, Buenos Aires, Argentina
“Cover up the old.”
Advertising Agency: Publicis Yorum, Istanbul, Turkey
Creative Director: Cevdet Kzzzlay
Art Director: Çetin Ural
Copywriter: Ali Bozkurt
Illustrator: Çetin Ural
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
