Hasta La Creative!

Advertising Agency: Ampla Comunicação, Vitória/ES, Brazil
Creative Director: André Muhle
Art Director: Daniel Galvão
Copywriter: André Muhle

Advertising School: SCAD, USA
Art Directors: Ana De Leon, Brooks Hess

Dogs use their mouths as humans use their hands. When they bite into something, they do it because they want to understand more about the object: taste, texture, temperature, etc. The bite represents 20% of a dog’s senses. This means that if his teeth aren’t healthy he can’t bite it. 20% of his world is gone. That’s why the dog can’t understand what some objects really are. With Dentastix you can keep his teeth healthy and his world complete.

Advertising Agency: BBDO, Moscow, Russia
Creative Director: Adrian Ely
Art Director: Alex Daff
Copywriter: Mircea Andronescu
Illustrator: Jennifer Taylor / Paper Dog Studio
Art Buyer: Marina Shponko
Client Service: Maria Ustkachkinseva
Published: April 2011

“Nothing replaces a trip.”

Advertising Agency: Publicis, Madrid, Spain
Creative Director: Alexandre Okada
Copywriter: Felipe Cirino
Art Director: Manu Mazzaro
Photographer: Paola Vianna

“Every kind of rock is on Ouï FM”

Advertising Agency: Leg agency, Paris, France
Creative Director: Gabriel Gaultier
Conceptor: Stéphane Richard, Virgile Lassalle
Copywriter: Virgile Lassalle
Art Director: Stéphane Richard, Caroline Lorin
Account: Thomas Kohn
Production: Catherine Candusso, Karine Diallo-Brière

“If you hate mosquitoes.”

Advertising Agency: Herezie, Paris, France
Creative Director: Andrea Stillacci
Copywriter: Céline Lescure
Art Director: Julian Brice
Head of Planning: Luc Wise
Print producer: Getty Images
Retoucher: La manufacture

Unrecyclable plastics will turn black when scanned through X-ray. Based on this theory, Mitsubishi Electric has developed a scanning technology which makes it possible to blacken and withdraw only unrecyclable plastics from the pile instantly. It was Mitsubishi Electric’s opportunity to endorse its eco-friendly image by proposing to the consumers the technology. However, just by describing the technology concisely in the ad did not seem to move consumers’ heart. Thus we came up with a revolutionary newspaper ad, ”The TRANSCENDENT TRANSLUCENCY AD” for consumers to ”experience” and intuitively understand the value of the technology. This ad redefined the flimsiness of newspaper material as a fabulous tool to provide a solution to the client’s communication challenge and to the newspaper, a traditional mass media, as well.

“Can you tell which of these plastics are unrecyclable?
Unrecyclable plastics will turn black when scanned through X-ray.
We invented a revolutionary technology that exploits this nature of
unrecyclable plastics.”

Advertising Agency: Dentsu, Tokyo, Japan
Creative Director: Yoji Sakamoto
Art Director: Takayuki Murano
Copywriter: Kosuke Wakasugi
Photographer: Kazunari Koyama
Executive Creative Director: Yoshihisa Suzuki
Producer: Haruhiko Ishikawa
Designer: Kazuya Goto

“Some of them just stick.
Show us yours and we’ll show you ours.
Tuesday, 15th of May,
Calea Serban Voda 133, after 8pm.”

Advertising Agency: Centrade, Saatchi & Saatchi, Romania
Creative Director: Johan Ohlson
Art Director: Bogdan Vintila
Copywriter: Andrei Nica
Senior Account Manager: Ioana Hurdubelea
Sr. Account Executive: Madalina Floria
Account Executive: Cristina Alexandru
Prepress Manager: Dan Butoi
Corporate Communication Manager: Corina Pisc

Advertising Agency: McCann, Lima, Perú
Creative Director: Mauricio Fernández-Maldonado
Head of Art: Giovanni Macco
Art Directors: Luis Beltrán, Maritza Mercado
Copywriter: Christopher Barrón
Agency Producer: Jacky Salhuana
3D production: Magma Creations

Advertising Agency: Ogilvy & Mather, Mumbai, India
Chief Creative Officers: Abhijit Avasthi, Rajiv Rao
Executive Creative Directors: Anup Chitnis, Sumanto Chattopadhyay
Creative Directors: Anuraag Khandelwal, Satish Desa
Cpywriter: Satish Desa
Art Directors: Anuraag Khandelwal, Krishma Shah
Account Supervisors: Prakash Nair, Jennifer Desai
Illustrator: Nishikant Palande
Image Retoucher: Rajesh. M. Salodker