Ronda: Fish, Papaya, Carrot

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Advertising Agency: Strange Idea Ad, Beijing, China
Creative Director: Tif Chen
Art Directors: King Chen, Tony Li
Copywriter: Wendy Wang
Illustrator: Chen Lei
Photographer: Chen Lei

Ana Derme Cosmetics: Zebra, Jaguar, Giraffe

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Advertising Agency: Pro>Target, Novo Hamburgo, Brazil
Creative Director: Gilberto Jacobus Basualdo
Art Director: Gilberto Jacobus Basualdo
Copywriter: Ricardo Piagetti Müller
Illustrator: Diego Cunha / StudioMe
Photographer: André Hilgert / StudioMe
Additional credits: Rafaela Spilimbergo, Mariana Bier, Thaís König, Antonio de Luccia

Combat: Mushroom Effect

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“>The most effective solution.”

Advertising Agency: TBWA, Egypt
Creative Director: Bassem Sabry
Art Directors: Sherif Waheeb, Bassem Sabry
Copywriter: Rami Nassar

Philips: Shhhhh…

Advertising Agency: Ogilvy&Mather Advertising, Warsaw, Poland
Creative Director: Jan Majle
Art Directors: Dominik Przerwa, Joanna Biernacka
Copywriters: Marcin Nowakowski, Bartek Klimaszewski, Jan Majle
Photographer: Jacek Ko?odziejski
Set decorator: Zuza Sowi?ska
Production: Shootme.pl
Postproduction: OKO Piotr Ho?ubowicz
Art Buyer: Maja D?browska

Vanish: Jeans, Shirt

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“Don’t let your clothes lose their identities.”

Advertising School: Escola Cuca, São Paulo, Brazil
Art Director: Felipe Racca
Copywriter: Leo Razera

Ajax: Cheese, Shoes, Fish

“A house should smell like a house.”

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Director: Rui Branquinho
Creative Director: Rui Branquinho, Flavio Casarotti, Alexandre Vilela, Felipe Gall
Copywriter: Alexandre Vilela, Felipe Gall
Planner: Fernanda Flandoli, Eliana Yamaguchi
Client Team Director: Adriana Leite, Adriana Anido
Account Director: Valeria Ordonhez
Photographer: Art Luz Estúdio, Donaire
Print Producer: Elaine Carvalho, Flavio Zamboni
Account: Priscilla Campolina
Account manager: Claudia Menezes
Art Buyer: Monica Beretta
Media team: Gustavo Gaion, Fabíola Sidorenko

Colgate Dental Floss: Corn, Lettuce, Bean

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Director: Rui Branquinho
Creative Director: Rui Branquinho, Flavio Casarotti
Art Director: Guilherme Racz
Copywriter: Lucas Casao
Planner: Adriano Eliezer, Fernanda Flandoli, Eliana Yamaguchi
Client Team Director: Adriana Leite, Tamara Kulib
Account Director: Valeria Ordonhez
Photographer: Lucio Cunha
Print Producer: Elaine Carvalho, Flavio Zamboni
Account: Felipe Wanderley
Account manager: Claudia Menezes
Art Buyer: Monica Beretta
Media team: Gustavo Gaion, Fabiola Sidorenko

T-Diamond: Trick

Advertising Agency: Batarya, Turkey
Creative Director: Veli Güzel
Art Director: Derya Ta?ç?, Bora Topsever
Copywriter: Veli Güzel

Pendoring: Vat Oor

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Advertising Agency: DraftFCB, South Africa

Smoke Films: Joint

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Advertising Agency: Fire Comunicação, Brazil
Creative Director: Elisa Quadros
Art Director: Alessandro Duque
Copywriter: Marcus Vinícius
Photographer: José Alberto Júnior
Account Directors: Bruno Weigert, Rui Duarte
Media: Leticia Parmagnani, Bebel Lacourt
Producer: Stanley Stein

Odonto Scan: You Took Care Of Your Smile Today?

“Wow, what a beautiful smile, huh?!”

“If the only engine that you hear is the car, so, now it’s time to go to the dentist.”

“For eating and brushing is only beginning.”

The concept of this new campaign, created with noodles modeling clay based on everyday events that lead a person to take care of their oral health. The animation was extremely well done, with bright colors and relaxed texts to draw attention to a subtle and fun.

Advertising Agency: Finart Publicidade, Vitória/Espírito Santo, Brazil
Creative Director: Bruno Hilel
Art Directors: Bruno Hilel, Gustav Augustin
Copywriter: Ana Clara
Illustrator 3D: Real Multimídia
Planner: Amanda Paes

Mazda: Highway, Dead End

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Advertising Agency: the Smarts, Sofia, Bulgaria
Creative Directors: Martin Markov, Radoslav Bimbalov
Art Director: Martin Markov
Copywriters: Borislav Kandov, Martin Markov

Yo Bykes: Poor Arab

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Advertising Agency: DDB, India
Creative Director: Ravinder Siwach
Copywriter: Ravinder Siwach
Photographer: Mukul Raut

Fix Informatics Solution: Presentation, Flirting, Game, Film

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“Don’t let technology get between you and you’re presentation.”

Advertising Agency: Acesso Comunicação. Fortaleza, Brazil
Creative Director: Rodne Torres
Art Directors: Rodne Torres, Rafael Azevedo
Copywriter: Pedro Nogueira

Empire State of Pen

Patrick Vale a dessiné avec détail la magnifique vue sur Manhattan depuis l’Empire State Building. L’illustrateur nous offre ici une vidéo du plus bel effet, avec un travail impressionnant. Titrée « Empire State of Pen », cette représentation de New York réalisée en avril est à découvrir en vidéo dans la suite de l’article.

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Mephisto Radio 97.6 Radio Station: Match, Oil

“Radio for heads.”

Advertising Agency: Preuss Und Preuss, Berlin, Germany
Creative Director: Michael Preuss
Copywriter: Michael Preuss, Till Grabsch
Art Director: Zuzana Havelcova, Björn Von Buchholtz
Illustrator: Andrey Goordev, Zuzana Havelcova
Account Supervisor: Nina Preuss

Musikaliska Concert Hall: Marianne, Napoleon

“Let the French music conquer you this fall.”

Advertising Agency: A Perfect World, Stockholm, Sweden
Creative Director: Pia Högberg
Art Director: Johan Gustafsson, Peder Anzén
Copywriter: Åsa Österlund
Photographer: RBLS

Mandarin Restaurant: Profitable Delivery

Advertising Agency: Red Pepper, Ekaterinburg, Russia
Creative Director: Danil Golovanov, Nikita Harisov
Art Director: Irina Korotich, Egor Holkin
Copywriter: Ivan Sosnin, Kate Bamby
Illustrator: Egor Holkin

Pedigree: Giving Life

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Advertising Agency: R K Swamy BBDO, Chennai, India
Executive Creative Director: Navneet Virk
Creative Directors: Navneet Virk, Premkumar Prasad
Associate Creative Director: Arun R Kumarasamy
Copywriter: Arun R Kumarasamy
Art Director: Premkumar Prasad
Illustrator: Raj Selvan
Digital Artist: Sivakumar Chinnasamy
Account Manager: Nitin Verma

energia: From Vets to Department Stores, From Opticians to Hotels, From Hairdressers to Farms

Advertising Agency: Boys and Girls, Dublin, Ireland
Creative Director: Rory Hamilton
Copywriter: Anne Fleming
Art Director: Mary Doran
Account Director: Fiona Scott
Photographer: Adrian Stewart
Retoucher: Adrian Stewart, Matthew Haysom