Gatorade Changing Faces
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Who is not familiar with Gatorade? A popular sports drink, it was brought to fame by sports greats like Michael Jordan during his prime. But ever since, a lot of other players have cropped up. Among the names that gave Gatorade a run for its money included products carrying the name Activade, Accelerade and 100 Plus.
There are a lot of known tags that made Gatorade famous. Among them included being a drink with isotonic, hypertonic and electrolytes. But while many people feel that these are terms used to entice people to drink them especially for people who sweat it out.
This time however, it looks like Gatorade is applying a new approach, changing its labeling and packaging. Is this called for and needed? Compared to the old design, one may think that the company is saving on design and labeling costs.
New iterations of Gatorade Thirst Quencher, the flagship Gatorade brand, will sport a large letter G next to the brand’s iconic bolt. “For Gatorade, G represents the heart, hustle and soul of athleticism and will become a badge of pride for anyone who sweats.
(Source) Adweek
