Competing to be Next Sex & the City – Cashmere Mafia (VIDEO)

(TrendHunter.com) Shortly after posting the story on Lipstick Jungle being the potential next Sex and the City, my fashion savvy girlfriend pointed out that another TV show, Cashmere Mafia, was also being heralded as the a hot new show about fashion and sex in New York City.

Check out the video above for a recap of…

Beatles Hotel Opens in Liverpool – Hard Days Night (VIDEO)

(TrendHunter.com) Liverpool, England, is striving to become a global tourist hot-spot with the grand opening of a Beatles-themed hotel called Hard Days Night. The hotel features themed suites, a Yellow Submarine jukebox, basement bar, European restaurant, and 110 rooms starting at rates of $340 a night. Lennon and M…

New SMS Language – Teens Using Codes to Throw Off Adults

(TrendHunter.com) Parents are texting. So teenagers must communicate differently. Phone addiction prevents them from kicking the connection, so they change the text. “Cool” becomes “book”; “awake” for “cycle” Even woohoo has become zonino. It’s using the predictive feature on phones to keep the language their use the…

Neon Denim – Cali Glow In The Dark Denim (GALLERY)

(TrendHunter.com) Cali Denim has produced a glow in the dark range that was predicted (albeit in jest) by top Trendhunter Bianca Bartz back in August 2007 in her review: The (Hideous) Return of Shoulder Pads Fashion. And I quote “This decade has been a decade of old-trend-revival. There have been no significant new l…

Valentine’s Movie Marketing – HMV’s First TV Spot is All About Romance (VIDEO)

(TrendHunter.com) HMV is launching its first ever TV spot, and the media company is doing so just in time for February 14th, in hope of pushing movie sales. It will be the HMV’s biggest Valentines campaign to date.

In the video campaign, they accompany the theme music from Romeo + Juliet with clips of love scenes f…

Collapsible Earthquake Helmet – Tatamet

(TrendHunter.com) Football games. Motorcycle rides. Construction sites. These are the activities that Americans think of when they think of helmets. This is what makes the following Japanese product so unique – a collapsible earthquake helmet. Tatamet helmets are made to protect people from the very real threat of a …

Winter 2079 – Global Warming Ad Gags by Go Shout (VIDEO)

(TrendHunter.com) Very interesting campaign. Here’s the setup: The video depicts winter in the year 2079. We should expect to see bleak, snow covered imagery, instead, we are presented with a hip pool party complete with bikinied booty, ample breasts, hard abs and six packs. Because, ya know, global warming has elimi…

Yahoo’s YouTube Killer – Yahoo Live Now Active

(TrendHunter.com) Six people have quietly launched Yahoo Live. This experiment comes from the Google competitor, but with a very small team of testers, will they be able to correctly evaluate if the YouTube competitor will meet market demands?

With the new service, Yahoo provides all the back end support allowing …

Inflatable Couture- Dresses Made Entirely of Twisted Balloons (GALLERY)

(TrendHunter.com) These dresses, made entirely out of twisted balloons, are an absolute wonder to look at. They were crafted with the same techniques clowns use to make balloon animals, yet these pieces are a lot more elaborate.

Each dress is made of hundreds of balloons tied together to create incredible gowns tha…

Reinventing The Wheel – Folding Bicycle Wheel (VIDEO)

(TrendHunter.com) The folding bicycle wheel is a very innovative space saver for the courier or commuter who, for security measure, removes their front tire. Now instead of having to take the awkward wheel with you to your office, you can simply fold it up and put in into you brief.

Designed by Duncan Fitzsimmons, …

Groundbreaking Music Marketing – World’s First Mobile Album

(TrendHunter.com) We have seen exclusive mobile singles before, but Timbaland and Verizon Wireless are set to make the first “mobile album,” which will be exclusively available to subscribers of V Cast, Verizon’s mobile entertainment service.

Timbaland will produce one song per month throughout 2008. Each month, he…

Youth Shockvertising II – ‘Don’t Lose Control’ Child Abuse Ad (GALLERY)

(TrendHunter.com) These ads from the UK’s child-protection agency are very disturbing. But so is the subject matter.

Domestic violence is a serious issue that can leave a child scarred for life. This ad campaign, with realistic looking blood, drives the point home. The NSPCC also protects children from pedophilia a…

Selling Socks in “Pairs” of 3 – Throx

(TrendHunter.com) I have said it before, and I will say it again that simplicity in trends is always a winner and I can’t think of a finer example than Throx.

Basically this company have thought of a simple solution to the age old problem of the missing sock by selling socks in “pairs” of three not two. Of course yo…

Curtains In Any Shape Or Form – Magnetic Curtains (GALLERY)

(TrendHunter.com) Most curtains remain in a 2D world where they limit themselves to a few functions and positions. Innovation has sparked the mind of Florian Krautil who has given these magnetic curtains 3D functionality. Adding hundreds of tiny circular magnets, which are evenly spaced throughout the curtains to all…

Runway Music – NY Fashion Week Fall 2008

(TrendHunter.com) We’ve been covering Fashion Week since the Fall 2008 shows kicked off, and while we’ve mentioned details on the designs on the runway, we haven’t mentioned much about the music accompanying the collections.

The song of the season, which mentioned in a previous post, was undoubtedly “, a track ultr…

Banning Negative Behaviour for Health – New Policies in Serbian Hospitals

(TrendHunter.com) Negative words are not exactly a good thing to expose sick patients to. Serbia has decided to implement a new rule banning gossip from all hospitals in the country. They’ve also said they wouldn’t tolerate rudeness, grouchy moods. The staff were also prohibited from accepting brides (gifts, money) i…

Music Video Advertisement – Alesha Serenades a Ford Focus (VIDEO)

(TrendHunter.com) Brands have been sponsoring music videos and movies to promote their products for a long time. These days there is hardly a new video that doesn’t contain blatant shots of a new phone model, a soft drink or computer brand. But in a somewhat uncoventional move, Alesha Dixon, the former Mis-Teeq singe…

Interactive Marketing – 1-click Awards (VIDEO)

(TrendHunter.com) 1-click award is a competition rewarding the interactive works using mouse actions such as click. The contest offers the winner 500,000 yen and is being organized by Japanese recruiting company, Recruit. This in itself however is not the awesome part, no no, the awesome part is the promotion of the …

Tattoo Vaccine – More Effective Than Traditional Shot

(TrendHunter.com) Forget about going to the doctor for a shot, locate your nearest tattoo parlor because researchers in Germany have observed that a greater amount of antibodies are produced when a rapidly vibrating tattoo instrument delivers vaccinations into a patient’s body.

Over the past 100 years, tattoos have…

Retro Fashion Warnings – Diesel Health & Safety Procedure (VIDEO)

(TrendHunter.com) We’ve featured Diesel fashions, shows and ads on Trend Hunter so often; we just can’t get enough of their viral qualities.

The latest TV spot is called Diesel Health and Safety Procedure. It’s a silly video detailing the potential hazards for Diesel shoppers, including emergency procedures and tip…