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Apr 14

PMK-BNC Launches Digital Marketing Agency Vowel

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vowel Today brings word that PMK*BNC will absorb the Baltimore-based social marketing agency Spokes in order to create a new all-digital unit called Vowel.

Based in New York, Vowel will be run by PMK*BNC COO Joseph Assad, and its offerings fall heavily on the marketing side of the agency equation: video and other digital content creation combined with social media management, analytics, “influencer marketing” and media relations.

Spokes’ co-founders will assume leading roles in the new entity: Jeff Diamond will be SVP and Matt Kennerson will be senior developer. Their shared portfolio includes work for Intel, UNIQLO, Virgin Mobile USA, and Rdio.

The team at Vowel also includes “senior-level staff with vast editorial and content experience” writing for publications like Blackbook, Billboard and People.

New Career Opportunities Daily: The best jobs in media.

May 07

Everyone Wins in Audi’s Awesomely Odd Spock vs. Spock Ad With Zachary Quinto and Leonard Nimoy

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A "Spock vs. Spock" ad should, when considered logically, be a complete nerdfest packed with inside jokes only Star Trek superfans would appreciate. Instead, Audi's new spot, "The Challenge," is a charmingly bizarre vignette in which two of geek culture's greatest heroes refrain from taking themselves too seriously. "New Spock" Zachary Quinto plays his part pretty straight, leaving plenty of room for the original Vulcan, Leonard Nimoy, to be straight-up amazing. With his chaotic mop of hair, gravelly grumble of a voice and inspiring rendition of "The Ballad of Bilbo Baggins" (from the actor's second album, released in 1968), Nimoy steals every scene of this nearly three-minute oddity. The spot was created by agency PMK*BNC and Paulilu, the comedy team behind Dollar Shave Club's viral launch video.