Grey Welcomes Lee St. James as ECD

Yes, you read that correctly, Grey NY has now hired an executive creative director–not group creative director for a change this month–in Lee St. James. Prior to joining Grey as its newest ECD, St. James spent several years as a senior creative at Publicis New York on brands like UBS and Sanofi as well as a half-decade as SVP/CD at Saatchi & Saatchi NY. We rather appreciate the portrait shot of the CLIO/Effie/ANDY-winning St. James, who you can find out more about in, yes, another memo from you know who below and after the jump.

 

“We’ve got a new ECD in the house. His name is Lee St. James, and he’ll be partnering with Dave Cohen to run all GSK brands. Lee will also help with a lot of new biz pitches moving forward.

Lee has run big brands and helped spearhead creative change at great agencies like TBWA/Chiat/Day, Publicis and Saatchi & Saatchi. He understands global branding, and what it takes to create big creative platforms that work across cultures and regions. Pepsi, Jet Blue, P&G, Tylenol, Wall Street Journal and Amstel Light are a few of the brands he’s guided.

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Griffith Stepping Down as Head of UX at Proximity

Sources familiar with the matter confirm that Denis Griffith, who’s spent the last 18 months as head of user experience/experience CD at Atmosphere Proximity/BBDO, is parting ways with the agency. No word yet on his last day or if there are plans to replace, but from what we hear, Griffith is heading to Rupert Murdoch‘s turf to serve as VP of product and experience at News Corp (still awaiting confirmation on this). Prior to BBDO NY, Griffith spent a year as head of the UX department at Euro RSCG Life, which is now known as Havas Life, of course.

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Chavez Steps Up to CCO Role at Leo Detroit

It appears to be more of a formality than anything as we’ve been told that Steve Chavez was already leading creative at Leo Burnett’s Detroit branch. Anyhow, now we’ve received confirmation that the creative exec has been elevated to the newly created position of chief creative officer at the agency. Chavez, who has been with Leo’s Motor City branch for three years, most recently served as ECD on the Chevy Silverado relaunch campaign and has overseen global work for the agency on its overall General Motors business.

Prior to Leo, Chavez spent five years as a creative director at Saatchi & Saatchi LA and has also held senior creative positions at the likes of Ogilvy and Doner. Leo Burnett did a Q+A of sorts with its new Detroit CCO, which you can read here.

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Did You Know There Was an ADC Portfolio Night All-Star Battle? Well, Now You Know

As we wrap up summer (went too fast, but FALL IN NY!), we’d be remiss if we didn’t mention the happenings during the 2013 Art Directors Club Porfolio Night All-Stars. During the weeklong event from a couple of weeks ago, creative types from 24 countries were tasked with a brief to create a global platform for the Ford Focus to ensure the auto brand we see here in North America is the same we would see overseas. Here are just a few recollections from the All-Stars who made it to the event, which kicked off on August 5 and featured the likes of DDB Worldwide CCO Amir Kassaei, Barbarian Group co-founder/CEO Benjamin Palmer and AKQA CCO, Rei Inamoto. First up to bat, we have Sean Collander, copywriter and PN11 Chicago All-Star.

“Camaraderie is not exactly what you would expect when pitting 23 young creatives against each other in a competition to create work for one of the world’s biggest car brands, but that is exactly what I’ve found over the last few days here at the Portfolio Night 11 All-Stars competition. Now, don’t get me wrong, we all want to win, but it’s coming out in the work, not in our relationships with each other. I’ve had conversations about the future of advertising, European politics, the merits of both Texas BBQ and Kansas City BBQ, rap videos, and Robin Thicke’s hair. Different teams will regularly get together to play a game of Pictionary to let off steam. At the end of a full day of concepting, we will all get together for a few drinks, and have made the bar down the street the unofficial after party location of the week.

I think I can speak for all 23 participants when I say we’ve experienced a lot over such a short amount of time, and it has been more incredible than any one of us imagined it could be. The Art Directors Club has been extremely gracious with their knowledge and resources, managing to bring together an unbelievable list of guest speakers, judges, and sponsors.

When I attended Portfolio Night 11 in Chicago back in May, I went simply looking to get feedback on my work and maybe, If I was lucky, a job. I had no idea that a few months later I would be selected to work on a brief for Ford with 22 other creatives representing countries all over the world. I can honestly say that this is one of the most fun and stressful experiences I have ever had, and am truly humbled to be a part of the very first Portfolio Night All Stars.”

After the jump, check out more from Isabelle Osterlund, another PN 11 All-Star from Stockholm.

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DeAngelo, Havas Chicago Part Ways

Nearly a year to the day that Havas Chicago (well, Euro RSCG Chicago at the time) welcomed executive creative director Tyler DeAngelo to the fold, sources familiar with the matter confirm that the creative exec has parted ways with the agency. During his time with the agency, DeAngelo worked on accounts ranging from PlayStation to Jim Beam to Michelob Ultra.

From what we’ve been told, DeAngelo is moving back to NYC, where he spent five years as integrated CD at DeVito/Verdi and also served as an instructor at Miami Ad School’s Brooklyn branch. We’re hearing DeAngelo might not be the only ECD departure from Havas, but we’ll keep you posted if we find out more. Prior to Havas, DeAngelo served as partner/creative director at digital prodco Modern Publicity and had a two-year stint on the creative side at Grey NY. Lest we forget, he’s also the mastermind behind “Fifth Avenue Frogger” (see below).

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Cohen, Sklaver Part Ways with KSL Media

We’ve received confirmation that Hank Cohen, who has served as CEO of KSL Media and spent nearly a quarter-century with the bi-coastal agency, is leaving to set up his own small practice. No word yet on what his new shop entails, but Cohen’s duties will now be assumed, effective immediately, by Kal Lebowitz, chairman of KSL who founded the 130-strong agency in 1981. In addition to Cohen’s departure, we’ve also been told that president David Sklaver, who has been with KSL for nearly a decade, has also turned in his resignation at the agency. Sklaver’s move, though, was purely coincidental according to those in the know.

KSL, which also houses space in Las Vegas and Miami, works with clients ranging from UGG to Guitar Center.

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The Solution for All in the Ad Biz: ‘Stop Making Ads’

We believe the Vimeo head sums it all up, but here we have a recent speech from Ivan Cash, the self-proclaimed “interactive artist” and co-conspirator behind projects like “Couchella.” If you have 35 minutes to spare, and can handle mentions of Urban Outfitters among other things, feel free to indulge your lunch break with this speech from Cash, who tells us that ads aren’t the key to success in the ad biz; personal projects are. Yep, it’s self-promotional and possible a little douchey, but can’t say the idea of side efforts from agency folks haven’t intrigued us in the past. Give it a whirl if you will.

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And Now, Two Interns Weigh In On Their 4A’s MAIP Experience

As summer winds down (thank you, Mother Nature), we bring you some recaps/perspective from those who spent some time toiling away this season. But enough with the preamble as we present you two interns’ perspectives from this summer’s 4A Multicultural Advertising Intern Program.

CARLA JOHNSON:
I have always had a strong interest in design and advertising and their effect on people. Yes, I am drawn to the vibrant colors and the memorable tunes of commercials, but also the way each print, TV or digital ad connects with me as a consumer. Technology today allows for a visually impactful message to be distributed at lightning speed across a city, country or globe in seconds. As a creative and educated African American female, I see the advantage I have in this ever-changing market in creatively representing and targeting a more diverse audience. Though commercials and ads appear to be growing in diversity, many advertising agencies are still lacking in reflecting this diversity in their creative staff. More are realizing the importance of having a more inclusive employee base.

Due to rapidly changing demographics in the consumer marketplace in the United States and globally, advertising agencies and the clients they represent are now faced with the challenge of having a creative department that reflects their customer base. That is where the Multicultural Advertising Intern Program (MAIP) comes in. When applying for internships for this summer, I was looking for specific qualities in an advertising agency, program and experience. I ultimately chose to accept an internship with MAIP, because they truly have a grasp of the issues pertaining to diversity in advertising and identifying challenging opportunities for people of color in the industry.

They were able to match me with one of the top digital creative agencies in the country, Draftfcb. I have gained incomparable knowledge that has strengthened my creative skills working on major client campaigns. From working on wire framing websites, to designing 70 page decks all the way to designing an infographic timeline of a particular brand’s history. I got to work with well-known companies like Dockers, EA Games, and Kikkoman. I was constantly busy and working and would not have it any other way. In addition, I have attained a first hand view on where the future of advertising and design is heading and how I need to position myself to be a thought leader and trendsetter.

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Op-Ed: They’re Called Editors, Not Content Strategists

It’s no so often we get rebuttal op-eds, but Brian Clark, CEO of GMD Studios, was so inclined to offer his perspective after reading last month’s submission from Extractable VP/user experience Dana Larson, who went into detail explaining what exactly entails being a content strategist. Well, now it’s time to pass the mic to Clark, the former publisher of IndieWire and a founding partner of the content production start-up, Mastheading, who has been “helping brands” like Microsoft, Ford , IFC and News Corp. …”leverage content solutions for more than fifteen years.”

If you believe guest perspectives from some experienced folks in the advertising and marketing press, content strategists are your go-to experts for such diverse skills as content audits, SEO reviews, accessibility guidelines, template design, “voice and tone development,” taxonomy and… oh yeah, content development.

Even when these experts promote the mantra of “think more like a publisher than a marketer,” they end up revealing more about how they think publishing works than the way it actually does. Content Marketing is an old, multi-billion dollar-a-year industry now becoming populated with bloggers and Web developers who think it is a new paradigm-shaking career change to position themselves as “content strategists.”

Guess what title doesn’t exist at real publications? Content Strategist. In publishing, we call those “editors” and they come in a huge variety of flavors, from overall editorial visions (Editor-in-Chief) to production management (Managing Editor) to technical implementation (Assistant Editors). Most content strategists from agencies would be labeled “consulting editor” or “contributing editor” by publishers, since they are advising the client and not actually crafting the result.

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TBWA C\D NY’s Topol Leaving, Possibly Heading to Grey

No, there isn’t a memo to be had on this go-around as we’ve yet to receive confirmation from the Grey camp on this. Yet, sources familiar with the matter have confirmed that Lisa Topol, creative director/copywriter who’s spent the last three years at TBWA\Chiat\Day New York, is leaving the agency and is perhaps assuming yet another GCD position at Grey NY.

Topol joined Chiat NY three years ago as creative director on the agency’s Kahlua and Twix accounts. Along with said clients, she also subsequently served as CD on the celeb-driven Keep a Child Alive campaign from 2010, on Wheat Thins as part of TBWA’s Being unit and did this for GE as part of its “Throttle Up” effort during Creative Week 2012. During her 15-year ad career, Topol also spent three years as creative director at JWT NY on JetBlue and Smirnoff, served as senior copywriter at W+K NY and held a similar position at Ogilvy NY early on.

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Ex-Saatchi X Chairman/CEO Murray Lands SVP Gig at Walmart

While Walmart has yet to respond to our inquiries, we have received confirmation from other parties involved that Andy Murray, founder and former chairman/CEO at Saatchi & Saatchi X who parted ways with the agency at the end of 2011, has accepted the position of SVP/creative with the Bentonville, AR behemoth.

Since his departure from Saatchi X, Murray has spent the last two years building his own Fayetteville, AR-based social media/marketing technology agency, Mercury 11, which is now on the verge of being bought up by Project:Worldwide. In fact, the global agency network has officially announced its intent to acquire Mercury 11 and merge it with its own Dallas-based shopper engagement unit dubbed Shoptology, which is led by Murray’s old Saatchi X cohort (and former North American CEO), Charlie Anderson.

Terms of the deal are undisclosed, but in a statement, Murray says, “I’m excited for Mercury 11 to join the Shoptology team. Charlie is an experienced builder and has a keen appreciation for how to scale a top team to bring world-class digital shopper marketing solutions to blue-chip client partners. I have no doubt Mercury 11’s capabilities and people will add value to Shoptology’s offering and will be in good hands.”

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MRM Alum Mitchell Assumes Prez Post at ArnoldNYC

It’s been over two-and-a-half years since we last heard from Corey Mitchell, who “left” his post as EVP/managing director at MRM New York in early 2011. Well, the exec has resurfaced and has now assumed the role of president of Arnold’s New York operations, a post previously held by Lynn Power, who if you recall resigned back in June. Along with the prez post, Mitchell will sit on Arnold Worldwide’s Global Executive Committee and report directly to CEO, Robert LePlae.

ArnoldNYC’s new president spent nearly three years as EVP/MD at MRM, which he joined after working in various roles for a decade at TBWA, first in its Sydney office, then as worldwide managing director on Mars and finally as president of Chiat NY and \Tequila.

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Grey NY Continues GCD Appointment Spree

In case you needed further proof that Grey New York has fully embraced the group creative director title, the agency has appointed yet another pair to the position this week, namely Elaine McCormick and Fran Sheff-Mauer (pictured l-r). The creative duo has been working together for over a quarter-century and for the past several years at Grey NY, picking up Cannes Lions, One Show prizes and Effies along the way. As if you even have to ask at this point, yes, we’ve obtained the memo sent to staff from you know who that offers some insight into the agency’s latest GCDs as well as their remit. Maybe we should just create a separate tips box at this point. Anyhow, check it out if you’d like after the jump.

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A Barbarian Group Intern Reflects On the Summer That Was

We know, our intern reports from the trenches have been sorely lacking this summer, but as we wind down the season, we’re glad to give you some quick perspective from one such person who shall remain nameless but offers some thoughts on their time at The Barbarian Group. We’ll have more from 4A’s interns on Monday as we slowly say goodbye to summer. In the meantime, it appears that this particular intern enjoyed themselves while at TBG’s summer “program.” We asked for a recap and we basically got it. Read on if you’d like.

I’ve had my fair share of internships. Fresh out of college, I interned at an arts-and-culture webzine—I fact-checked, I made coffee, and lunch-runs. I stuck around in editorial for a few years, and after burning out hard on the whole writing thing I decided
to go back school for graphic design. Which brings me to this summer, which I spent in a creative internship at The Barbarian Group. Once I got over the initial stomach butter?ies of being an intern once again, I found myself pleasantly surprised: Barbarian gives its interns a full crash-course in the advertising industry, trusting them with an uncommon share of real responsibility.

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TBWA Adds PM Head in NY, Ramps Up Digital Arts Network Staff in LA

We figured we’d kill two birds on the TBWA front this lovely Friday. First up to bat, we’ve received confirmation that Carole Smila, who’s spent the past several months as a senior project manager at Anomaly, where she managed all the agency’s global campaigns for Converse, is joining up with TBWA\Chiat\Day New York in the newly created position of head of project management. Smila, who will assume her post at TBWA C\D NY on Aug. 26, has also served as a senior PM at what was Euro RSCG London as well as Mother during her career and had a stint as creative manager lead at Google Creative Lab prior to joining Anomaly.

Shifting gears to the West Coast now, TBWA has welcomed few senior-level folks to its Digital Arts Network as well as a new set of specialist labs–Datalab, Mobilelab and SMARTSlab–that are being housed within it. Among those joining up with DAN are David&Goliath alum Justin Manfredi, who will assume the role of deputy director and manage client services along with the digital group’s account teams at DAN LA.

As for the specialist labs, 72andSunny/W+K NY alum Larry Lac will serve as director of SMARTSlab while leading social media efforts for DAN LA, former Ignited analytics lead Eric Fader will head up the data science/analytics practice, Datalab, and Vaino Leskinen arrives from TBWA Helsinki to focus on mobile strategy and product creation as part of Mobilelab.

Finally, Peter Bassett, who’s been with TBWA for a year and has also spent time at the likes of AKQA, 180 Amsterdam and Goodby during his career, has been promoted to director of digital production.

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Former Ad Guy’s Music App ‘Pow Wow’ Brings the Party Together

You most likely have never heard of the music-sharing app Pow Wow, but creator Greg Housset believes in his product so much that he left his agency job as an account exec at what was then EuroRSCG to launch it. Pow Wow is a collaborative app that lets users create joint playlists on different devices through Spotify (the lone catch is that one person needs to have a paid Spotify account for the app to work).

Pow Wow’s first ad hit YouTube three days ago and gives consumers a straightforward overview. It’s easy to see the appeal of such a program: multiple people using their smartphones to build a playlist without needing to debate or pass around an iPod. Ideal for bar mitzvahs, weddings, sweet 16s, block parties, barbecues, dance-offs, rap battles, etc.

Over at Mashable, Todd Wasserman points out that an annoying relative could co-opt the playlist and play “Afternoon Delight” 17 times in a row (his example), but we’ll give people the benefit of the doubt when it comes to extreme idiocy. Playlist responsibly.

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Big Spaceship Alum Hirsch’s Move to Publicis Kaplan Thaler Now Official

Nearly a month to the day that we reported that Joshua Hirsch was leaving Big Spaceship after 11 years of service to possibly assume a senior-level technology post at Publicis Kaplan Thaler in mid-August, the latter agency has finally made it official. Like clockwork. Unfortunately, Hirsch won’t be bringing his catchy “Minister of Technology” title he held at BS with him to PKT, but instead joins the latter agency in the more traditional role of EVP/chief technology officer. As you’d expect, he’ll be leading Publicis Kaplan Thaler’s technology and innovation practice out of the agency’s New York HQ.

Hirsch’s new boss, PKT CEO Robin Koval, says in a statement, “Today, technology informs the creative process as never before, and Joshua will help provide our clients with an unprecedented level of innovation. Joshua is a proven leader with a significant track record of developing impressive front-edge solutions, and we couldn’t be more pleased to have him join us. We expect to do truly innovative and industry-leading work together – work that continues to lead the change for our clients.”

As previously mentioned, Hirsch spent well over a decade at DUMBO-based Big Spaceship, beginning as the digital shop’s sole coder before eventually moving up to partner and dubbing himself, yes, “Minister of Technology.” Frankly, we miss the hair.

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Vitro Ramps Up Staff in San Diego

Bi-coastal, MDC Partners-owned agency Vitro, which of course has been behind many an ASICS campaign among other things in recent years, has added a handful of new staffers in its San Diego HQ in order bolster its digital, strategic and design departments. Among those joining the fold in Ron Burgundy’s hometown are Peter “PJ” Yesawich, who joins Vitro as digital creative director (with a focus on “all things integrated”) after spending barely six months at Modus Operandi as a CD. During his career, though, Yesawich also held lead digital strategy/creative roles at the likes of EVB, Venables Bell & Partners and Exopolis.

Along with its new digital CD, Vitro has also brought on Deep Focus/72andSunny alum Danielle Waldron as executive director/integrated strategy, Eugene Kim, a former Arnold digital/social strategist who now assumes the role of director of social media and Bill Sager as design director. Along with the new hires, we’ve been told that Vitro, which won the Petco biz earlier this summer, will soon be announcing that it’s nabbed AOR duties for a yet-to-be-named “iconic spirits brand,” which the agency has been working with for the past six months. We’ll keep you posted if and when we find out which brand this exactly is.

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Grey NY Appoints Another Pair to GCD

It appears that the Grey New York president/CCO Tor Myhren and crew have fully embraced the title of group creative director, which the agency surprisingly never used until the appointments of Leo Savage and Jeff Stamp to said role on the Gillette biz last week. Now, another pair has assumed the position of GCD, namely five-year Grey NY vet Sean Crane and Joe Mongognia, who arrives from Deutsch NY.

Prior to Deutsch, the latter spent several years as a senior art director at JWT New York, working with clients ranging from Halls to Domino’s to Sunsilk, and also had stints as an ACD and/or CD at Ogilvy Mather London/New York. Anyhow, wouldn’t you know it, we do happen have a memo handy from Myhren that just went out to staff a short while ago and offers some nice background on Grey NY’s newest GCDs as well as their remit. Peep it after the jump.

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Martin Assumes President Post at Grey SF

Let’s shift gears on the Grey front for a moment from the usual New York happenings to San Francisco as the agency has welcomed Milan Martin as president of its Bay Area branch. Martin joins Grey SF after spending nearly three years as managing director/chief strategist at Anthem Worldwide. Prior to Anthem, the exec had a four-year stint at Gyro, where he last served as president of its New York office. During his career, Martin also spent a decade at both the New York and London offices of Ogilvy, where he served as account director and led brand management for the likes of IBM, Gillette, AT&T, Anheuser-Busch and Virgin.

Martin, who will lead a staff of 50 at Grey SF, replaces Brad Fogel, who left the agency on his own a couple of months ago and now serves as COO for Innocean USA.

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