Hasta La Creative!

Pacifico Beer from Mexico will be adding a new package of sorts when it unveils the Pacifico 7 oz. bottle in 6-pack and 4/6-pack case. The new packages are launching in early April in primarily West coast markets, where the beer was first discovered by surfers bringing it back from surf trips in Baja California, Mexico. Launch markets include California, Nevada, Oregon, Idaho, Washington, Texas and Louisiana.

This line extension is in response to Pacifico’s performance over the past several years and the popularity of the 7 oz. package for Crown Imports, Pacifico’s exclusive U.S. importer. In 2008, Pacifico delivered positive results in a challenging environment, with Pacifico up 0.3% and +11% CAGR over the last 10 years.

This new SKU is positioned to further Pacifico’s efforts to increase trial among consumers via new opportunities and occasions. In bars, the smaller size makes it ideal for bucket specials. In grocery, drug and convenience stores, the 7 oz. complements the existing Pacifico package line-up and its on-the-go size makes it perfect for bringing to parties, cookouts and picnics.

The Pacifico 7 oz. provides retailers with an opportunity to trade up domestic 24-pack consumers and current Pacifico 12-pack consumers, increase sales and garner additional shelf space for the Crown portfolio.

(Source) Press