Hasta La Creative!

Bokito is now a world famous gorilla, after he escaped from his enclosure in the Rotterdam Zoo May18, and tore up the zoo while attacking a woman in particular and several other people.

From the Wikiedia:

The woman who was attacked had been a regular visitor to the great apes’ enclosure, visiting an average of 4 times per week. She had a habit of touching the glass that separated her from the gorillas, while making eye contact with Bokito and smiling to him, a practice that is discouraged by primatologists, as apes are likely to interpret human smiling as a form of aggressive display. Zoo employees had previously warned her against doing this, but she continued, claiming a special bond with him: in an interview with De Telegraaf, she said “if I laugh at him, he laughs back”

Bokito was probably extremely annoyed with this woman in particular since he went after her when he escaped from his enclosure, and inflicted more than 100 bite wounds on her as well as several broken bones. The Health insurance company FBTO couldn’t wait to get in on this action and distrubuted 2.000 “BokitoViewers” at the entrance to Rotterdam Zoo, simple glasses that avoid eye contact.

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Sign up for free service at www.bango.com/analytics

May 12 2008 – Mobile marketers can now turn to the Bango mobile analytics tool and use the new goal comparison feature in its mobile analytics tool to see which mobile advertising campaigns and traffic sources deliver the best conversion rates. Advertisers can also compare the value of the traffic from third-party ad services using independent data provided by Bango Analytics. Some companies have already reported discrepancies approaching 20% between the traffic they are getting and what they have paid for, says Bango.

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Björn Borg have with their agency Farfar created the Peace On Earth campaign has asked the Björn Borg wearing public which world leader is most deserving of having old ugly underwear dumped on their front steps. The vote fell on George W Bush, so Björn Borg packed all the old undis they got up in boxes, flew to the states (New York actually), and began asking for directions to the White House. Jimmy Johansson at Björn Borg says: “We’ve left it to the consumer to decide who should receive the used underwear, and they choose Bush, so now we have personally made sure that the underwear was delivered.”
Film inside showing the trip to the white house.

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From Saatchi & Saatchi, Sydney, Australia comes this ambient pedestrian crossing with a message – speed and you’ll end up behind bars.

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Le Bureau in Stockholm advertises “Flinks Järn” which is a hardware store for proffesionals only. To get some attention they placed these awesome sculptures around Bromma, near the store. This is part of a campaign promoting the opening of a second Flinks Järn store in Stockholm (up until now, there’s only been one store location).

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Colenso BBDO, Auckland had an assigment to promote that King Kong the movie was about to air on New Zealand television – so they hijacked the windows of the University cafeteria and somehow managed to stick a poster on the outside of the skyrise building.
One day the students are enjoying their view in the cafeteria, and the next day they are met with this.

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JWT Sydney says: “The superior quality of Schick Quattro razors ensures exceptional smoothness. To demonstrate this, we fitted a zamboni machine at Sydney’s largest ice arena with a giant Schick Quattro razor.”

Helena Braddock, Illustrator
Lee Turner, Illustrator
Jay Benjamin & Andy DiLallo, Executive Creative Director
A. Chris Moreira / Mark Schöller, Art Director & Copywriter team
Gerri HamillL, Agency Producer
Creative Services Manager, Graeme de Vallance
Account Service, Peter Bosilkovski

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EnbW is building the first geothermal power station in Germanys Baden-Württemberg, making the company a pioneer in this field. This idea, via agency Jung von Matt/Elbe, Hamburg, aims at making people aware of EnBW’s commitment. The concept is very simple; those gray traffic bollards were combined this sticker (to the left) on the ground: the result gave the impression of a giant highly realistic, three domensional electric plug. See more inside.

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Clemenger BBDO, Melbourne did this crazy little pillow-case stunt down under. Wanna sleep resting your head on kitty-doo-doo?

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Campaign objective/ creative brief:
WWF wanted a simple ‘take-away’ to make an impression at the important United Nations Climate Change Conference in Bali last December. Made with a special ceramic coating, as a hot beverage was poured in, the graphic of the world’s land mass vanished under the rising sea, symbolically showing the effects climate change may soon have if action isn’t taken. Fortunately action was taken in Bali. During the event, where 250 of these cups were given out to the most influential attendees, Dutch Environmental Minister Jacqueline Cramer said, “the WWF cup dramatically captured the critical nature of the global warming issue.”

Click image for full view and more photos.

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