Hasta La Creative!

Nissan has created the world’s first self-cleaning car prototype and introduced it with an eye-popping NeverWet-like viral spot.

The car's coating isn't actually the well known hydrophobic spray owned by Rust-Oleum, though the effect is similar. Created by UltraTech International, Nissan's coating creates a texture of geometric shapes whose peaks repel water and some oils.

The spot is one delightful minute of watching the Nissan Note crash through puddles and repel filth on the side treated with the hydrophobic and oleophobic coating. Nissan states that splashing around in mud will still dirty the underbelly, tires and windshield of the vehicle, but it's still an exciting development for the lazy among us who hate visiting the car wash.

Currently, Nissan says it has no plans to offer the paint as a standard option, but after the success of this video (2.9 million views and counting), the automaker might rethink that decision. 

Everyone is raving about NeverWet, a spray-on waterproof coating that Rust-Oleum is manufacturing and distributing in North America in return for royalty payments. I didn't get what all the fuss was about, but then I saw the product demonstration video below. And, uh, holy crap. If any of this is legit, then NeverWet isn't so much hydrophobic as it is an ancient voodoo curse against liquids. Now if only they could rename it something that people could ask for in stores without blushing.