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| THE ORIGINAL? Sony Erickson W705 “with clear audio system” – 2009 Source : I Believe in Adv Agency : Saatchi & Saatchi Bucharest (Romania) |
LESS ORIGINAL Westone “noise isolating earphones” – 2012 Source : Cannes Press SILVER LION Agency : DDB (Hong Kong) |
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| THE ORIGINAL? Priorin Shampoo “Extra Volume Shampoo” – 2008 Source : Luerzer’s International Archive, Cannes Archive Online, Agency : JWT Frankfurt (Germany) |
LESS ORIGINAL : Apoteket Swedish Pharmacy – 2010 Agency : Forsman & Bodenfors (Sweden) |
| Comment se faire mousser avec une idée qui n’est pas la sienne… Question originalité, ils se sont bien bananés! |
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