May 09

MRY VISA Spot Marks Michael Sam’s Debut as Spokesman

Posted in: Uncategorized

Michael Sam hasn’t even been drafted yet, but things are looking good for the man who would be the NFL’s first gay player: he’s already signed his first endorsement deal.

Here’s his spot for VISA from MRY and production company Decon, released just in time for the start of the draft:

The message sticks very close to what Sam’s been saying all along: Sure, I’m gay, but it’s no big deal. Just focus on how well I play the game.

Unlike Sam, Auburn’s Greg Robinson got drafted in the second round by The Rams last night. His spot after the jump…

continued…

New Career Opportunities Daily: The best jobs in media.

No Comments | Tags: , , , , , , , , , , , , , , , , , , , , , ,
Jul 11

Let’s Meet a Bartender Who Dares to Tanqueray

Posted in: Uncategorized

Our unnamed bartender protagonist in the latest Tanqueray spot from Sundance/Mother says things like, “there’s nothing better than making a great drink for someone, putting a smile on their face.” He’s corny and sentimental, yet he has a great mustache, so we’ll give him a free pass. He is, as the ad’s title suggests, an unsung hero: part blue-collar working man, and part trendy wannabe in his black vest ensemble. Whatever he is, he’s a lot different in tone than the goofy Tony Sinclair. Sinclair was always too flamboyant to be anyone’s unsung hero.

This new spot is a test run for Sundance, as the channel hopes to add more branded content in the near future. Plans are already in motion for roundtable discussions with agency writers talking about creating Geico ads. A lot is being done in-house, offering a glimpse at how advertising will continue to evolve.

continued…

New Career Opportunities Daily: The best jobs in media.

No Comments | Tags: , , , , , , , , , ,