Hasta La Creative!

An early step in the media planning/buying process is sometimes ignored in the name of saving money. This is a misguided strategy. Effective trafficking and tracking gives clients an early picture of the performance they might expect when their campaign goes live and is a great way to avoid unhappy surprises.

Paul Hirsch  has been practicing communications since 1983. He now owns his own marketing/pr firm in Northern California. Paul specializes in media relations, marketing collateral, website development and ad design. You can learn more about him on Facebook or by visiting www.nowville.com/paulhirsch.