Science of Scent Marketing – Olfactory Packaging (GALLERY)

(TrendHunter.com) Olfactory to improve taste

What people think they taste is solely the result of inhaling odours. The tongue recognises only the five basic taste varieties. All other tastes are the result of odours. Odours enter, to put it simply, the nostril to the nasal cavity, where they are detected by the olfa…

Richard Branson’s Spacecraft Revealed – Virgin Galactic Spaceflight Systems (VIDEO)

(TrendHunter.com) Virgin Galactic founder, Sir Richard Branson, unveiled the new spaceflight system, composed of the WhiteKnightTwo carrier plane and the SpaceShipTwo spacecrafts.

“2008 really will be the year of the spaceship,” said Branson when he unveiled the 1/16th-scale model spacecraft at the American Museum …

Celebrities Strip for Animals – Kimora Lee Simmons for PETA2 (VIDEO)

(TrendHunter.com) Kimora Lee Simmons is the face of PETA’s latest campaign against cruelty to animals.

The fashion designer behind Baby Phat and former model posed with a small dog, wearing nothing more than a set of angel wings. The ads for PETA2, an offshoot of PETA (People for the Ethical Treatment of Animals) w…

Mac Culture Film – MacHEADS (VIDEO)

(TrendHunter.com) Well it looks like the whole entire world has gone bananas… or would you say Apples? A full length film has been made in honour of Mac users’ love and devotion to their Apples. Going into depth (documentary style) about Mac users and the whole culture that surrounds them. Defiantly check out the t…

Fashion Water – Paul & Joe Design for Perrier

(TrendHunter.com) Perrier, the fine bubbled mineral water has had a designer makeover. Previously only sold in green bulbous glass bottles, Perrier will be makings its aluminum debut in these bottles designed by Paul and Joe.

The fashion water comes in yellow, brown and green bottles decorated with retro comic styl…

Cards That Give to AIDS – Hallmark (PRODUCT) RED Collection (GALLERY)

(TrendHunter.com) Now when you send a card, you can choose to help people suffering from AIDS in Africa. Hallmark has just launched a new collection of 150 products, cards, gifts and gift wraps under the label (PRODUCT) REDâ„¢.

The nice new is that these beautifully designed products are sold at no extra cost or spe…

Guerrilla Fashion Boutique in Singapore – “Old School” Comme Des Garcons

(TrendHunter.com) Guerrilla fashion boutique Comme des Garcons, which has a habit of setting up shop in the most unusual venues, has done it again. For its only store in Southeast Asia, the Paris-based, Japanese label has picked the disused bookshop of Singapore’s former Methodist Girls School.

Called (what else?…

Flags Represent Real World Facts – Meet the World Flags (GALLERY)

(TrendHunter.com) If you haven’t received these in the form of a chain letter, you’ll have to take a look at these controversial flags by 25-year-old Brazilian artist, Icaro Doria. He created the campaign for Revista Grande Reportagem, the hard journalism magazine he works at.

The Meet the World Flags have legends …

Sexy Urban Legends for Marketing – All Green M&Ms;

(TrendHunter.com) Companies all over the world are leveraging whatever green traits their product or service can offer, and now, so is a famous candy brand… just not in the way you’d think. Nope, the Valentines campaign has nothing to do with being environmentally friendly, instead, it has to do with sex.

The ol…

Valentine’s Day Marketing for Gadgets – Pink iPod Nano

(TrendHunter.com) Around Valentines Day each year it seems everything turns a shade of pink and Apple is no exception. It was announced yesterday they will launch a pink iPod Nano in time for the 14th of February. It will cost the same as a normal Nano (£129) and is described as a “gorgeous” new shade, available on …

National Electric Car Initiative – Israeli Government is Committed (VIDEO)

(TrendHunter.com) Renault – Nissan will build the cars, Project Better Place of Palo Alto, Calif., will provide the lithium-ion batteries and will build the infrastructure, which may eventually consist of 500,000 charging points and up to 200 battery-exchange stations. The Israeli government has already drastically r…

Pin-Up Fashion – Wonderbra Signs Dita von Teese

(TrendHunter.com) Dita Von Teese has been announced as the new Wonderbra model for 2008. Along with the modeling contract, the burlesque star will also be designing her very own Lingerie collection that she claims will bring a touch of glamour to peoples every day lives. Dita Von Teese is known for a New York perform…

Gesture Based Window Shopping – Orange’s No-Touch Interactive Shop Window (VIDEO)

(TrendHunter.com) Orange has launched an amazing new interactive window campaign featuring what at first appears to be a touch-screen interface, but is in fact a NO touch interactive shop window. Instead of requiring touch to activate the display, users need only wave their hands in what’s being called “gesture based…

Sexy Fashletics – Paris Hilton For Fila (VIDEO)

(TrendHunter.com) Paris Hilton has managed to make Fila’s sportswear look very sexy according to the photos we’ve seen of the photoshoot in which she seductively poses with a buff male model. A clip from the shoot shows tracks from Britney Spears helped get her in the mood.

The shoot took place on a yacht in Marina …

Sexing Up Store Image – John Lewis Brand Boosting Swimwear (GALLERY)

(TrendHunter.com) John Lewis has department stores all over the U.K. To say that they have been conservative might be an understatement.

A spokesperson says they needed to “sex up” its brand image. And using model Florence Burdenell-Bruce in the shoot for this this swim wear collection was their answer to helping t…

MySpace Games Coming Soon?

(TrendHunter.com) What if the world’s largest online social network decided to tap into the video game biz? We’ll soon see. MySpace is planning a gaming portal of some type. It could be run-of-the-mill or the games could leverage the huge MySpace customer base – integrating a social component. Stay tuned.

Global Cooling – Absolut & Live Earth Campaign

(TrendHunter.com) While last year Italian designer Diesel featured their Global Warming Ready campaign, Absolut Vodka has kicked off 2008 with the Global Cooling campaign.

The Absolut Global Cooling campaign was launched in partnership with Live Earth and kicked off at the Sundance Film Festival.

Global warming i…

Special Drugs For Gamers – FPSBrain

(TrendHunter.com) I’m not even sure what to say about this. According to the makers of FpsBrain, a new energy pill, “Electronic sports is becoming more and more professional.” That being said, they though it made sense to pay more attention to the hardcore gamer by forcing their sleep-deprived bodies to continue to w…

Eco-Tourism Falls To New York – Olafur Eliasson Waterfalls Will Grace City

(TrendHunter.com) New York will get four giant waterfalls during the summer as a city art project and tourism draw. NYC tourism got a huge boost when Christo put his panels in Central Park. Seeing a great opportunity, the city commissioned Danish artist Olafur Eliasson to create the waterfalls. The waterfalls will fa…

Market Strategy Utilizes Classic Movie – Audi Super Bowl Ad

(TrendHunter.com) Audi hasn’t run a Super Bowl spot since 1991, but this year they will be reverting to the 1972 movie The Godfather for their theme. The spot may use some scenes to poke at the “old vs new” luxury cars. If you just can’t wait until the first quarter to see the spot, register and Audi will email you t…