Flood Adaptive Accommodations – Waterstudio Designs (GALLERY)

(TrendHunter.com) If you live in a place with a high possibility of being submerged under water and frequent floods, it only make sense to move away from conventional architecture and design when it comes to home building. Rather you would need something that would be able to withstand this force or nature, so why n…

Savvy Flickr Use for Marketing – Urban Outfitters Flickr Pool (GALLERY)

(TrendHunter.com) Urban Outfitters is making use of the Yahoo-owned photo sharing website, Flickr in an attempt to encourage brand interaction.

The Urban Outfitters Flickr Pool lets the public upload photos of anything related to Urban Outfitters, whether it’s people wearing their clothes, images of store fronts or…

Dreamworks Joins Dubailand – World’s First Dreamworks Theme Park (GALLERY)

(TrendHunter.com) As the new Trend Hunter resident Arab, I am proud to announce that Dubailand, billed as the biggest tourism, leisure and entertainment complex in the world, just landed an important partner, DreamWorks.

Tatweer, a member of Dubai Holding, has announced an alliance with DreamWorks Animation SKG to…

Valentine’s Movie Marketing – HMV’s First TV Spot is All About Romance (VIDEO)

(TrendHunter.com) HMV is launching its first ever TV spot, and the media company is doing so just in time for February 14th, in hope of pushing movie sales. It will be the HMV’s biggest Valentines campaign to date.

In the video campaign, they accompany the theme music from Romeo + Juliet with clips of love scenes f…

Winter 2079 – Global Warming Ad Gags by Go Shout (VIDEO)

(TrendHunter.com) Very interesting campaign. Here’s the setup: The video depicts winter in the year 2079. We should expect to see bleak, snow covered imagery, instead, we are presented with a hip pool party complete with bikinied booty, ample breasts, hard abs and six packs. Because, ya know, global warming has elimi…

Artvertising (Update) – Red Bull Art of Can Exhibit (VIDEO)

(TrendHunter.com) A while back we featured the Art of Can Exhibit which challenged artists to get creative with Red Bull cans. The works the artists put together are truly amazing. They have worked the silver and blue aluminum cans into the most magnificent sculptures. I suppose after consuming that much caffeine, yo…

Groundbreaking Music Marketing – World’s First Mobile Album

(TrendHunter.com) We have seen exclusive mobile singles before, but Timbaland and Verizon Wireless are set to make the first “mobile album,” which will be exclusively available to subscribers of V Cast, Verizon’s mobile entertainment service.

Timbaland will produce one song per month throughout 2008. Each month, he…

Youth Shockvertising II – ‘Don’t Lose Control’ Child Abuse Ad (GALLERY)

(TrendHunter.com) These ads from the UK’s child-protection agency are very disturbing. But so is the subject matter.

Domestic violence is a serious issue that can leave a child scarred for life. This ad campaign, with realistic looking blood, drives the point home. The NSPCC also protects children from pedophilia a…

Music Video Advertisement – Alesha Serenades a Ford Focus (VIDEO)

(TrendHunter.com) Brands have been sponsoring music videos and movies to promote their products for a long time. These days there is hardly a new video that doesn’t contain blatant shots of a new phone model, a soft drink or computer brand. But in a somewhat uncoventional move, Alesha Dixon, the former Mis-Teeq singe…

Interactive Marketing – 1-click Awards (VIDEO)

(TrendHunter.com) 1-click award is a competition rewarding the interactive works using mouse actions such as click. The contest offers the winner 500,000 yen and is being organized by Japanese recruiting company, Recruit. This in itself however is not the awesome part, no no, the awesome part is the promotion of the …

Ambilight Spectra TV Illuminates the Home – Aurea By Philips

(TrendHunter.com) Take a step into a new dimension of sensory experiences. Released by Philips and integrating the unique Ambilight Spectra technology, Aurea is an innovative, flat television screen that brings a sensual and unique lighting and color experience to the home.

Investing 50 million euros in its ‘Sedu…

Retro Fashion Warnings – Diesel Health & Safety Procedure (VIDEO)

(TrendHunter.com) We’ve featured Diesel fashions, shows and ads on Trend Hunter so often; we just can’t get enough of their viral qualities.

The latest TV spot is called Diesel Health and Safety Procedure. It’s a silly video detailing the potential hazards for Diesel shoppers, including emergency procedures and tip…

Improving Internet Commerce – eBay Nixes Negative Seller Feedback

(TrendHunter.com) eBay sellers are pretty miffed after a new rule regarding comments was put into place after some users abused the system.

eBay doesn’t like that sellers have been gaming the system in order to influence the buyers’ abilities to participate.

If you are given three negative comments by a seller, t…

Chic Café – Nestlé’s Nespresso Boutique In Paris (GALLERY)

(TrendHunter.com) The world’s biggest Nespresso boutique is now part of one of the most famous avenues on the planet, the Champs-Elysées.

With its 1500 square meters (16,150 square feet) of space on two levels, the “Star” Boutique invites Parisians and international visitors to indulge in high-end pleasures …

Guerrilla Fashion Marketing – DKNY Neon Bikes Around NYC

(TrendHunter.com) We featured the Chanel bicycle a few months ago, and it was wildly popular. Now DKNY has plopped several neon orange bicycles around New York City in an stylish guerrilla marketing attempt.

The bikes, which were seen chained to poles around the city, were great attention grabbers with their electri…

Viral YouTube Ad – How Adidas Earned its Stripes (VIDEO)

(TrendHunter.com) A new amazingly artistic Adidas YouTube Ad explains the company’s development from its origins in founder Adi Dassler’s workshop to its status today as a global sports and fashion brand. The ad campaign features references to famous tie-ups or fans that Adidas has had down the years including Liverp…

Capitalizing on Low Cal Demands – Red Bull Sugarfree TV Spot (VIDEO)

(TrendHunter.com) Red Bull originated in Thailand but after being tweaked to satisfy Austrian palettes, quickly became the world’s most famous energy drink. In 2003 they launched a Sugarfree which become wildly popular; today, nearly one in five cans sold are the artificially sweetened variety.

Red Bull has launche…

Celebrity Designed Surfboards – Summer 2008 Evolution Surf (GALLERY)

(TrendHunter.com) As regular readers know, we featured a lot of celebrity products at Trend Hunter, but this is the first time we’ve seen surfboards created by stars.

Evolution Surf has released their 2008 line of surfboards with art created by celebrities. The Summer 2008 Evolution Surf line was designed and inspi…

Custom Built Cell Phones – zzzphone

(TrendHunter.com) Have you ever wanted a custom built phone with all the fancy oooo’s and ahhh’s that you could choose to meet your every need? Thanks to zzzphone, this once dream is now a reality. Comparing themselves to dell, and how they revolutionized the PC industry in the 90’s, zzzphone plans to revolutio…

Adidas Celebrates Originality – Targets YouTube, Facebook, Collaborates with Diesel

(TrendHunter.com) Adidas, the #2 athletic footwear maker, is branching out into new arenas; creating films for social-networking sites as part of its annual spring marketing campaign and collaborating with hip fashion label Diesel in time for New York Fashion week.

As part of its overall “Celebrate Originality,” glo…