Hasta La Creative!

Let’s face it, sometimes the guy or gal at the top of the org chart hasn’t rolled up his or her sleeves for years. That becomes a problem when such folks insist on taking a sudden interest in a campaign and start offering “suggestions.” All you can really do is humor them along and hope something distracts them before they can do too much damage.

Paul Hirsch  has been practicing communications since 1983. He now owns his own marketing/pr firm in Northern California. Paul specializes in media relations, marketing collateral, website development and ad design. You can learn more about him on Facebook or by visiting www.nowville.com/paulhirsch.

Not Always Helpful