Hasta La Creative!

New York’s largest healthcare system North Shore-LIJ–which in recent years has worked with small agencies including Gatesman + Dave and Devito/Verdi–selected J. Walter Thompson New York as its lead creative agency.

The agency will be tasked with leading North Shore-LIJ’s branding and advertising strategy for all of its enterprises, including 19 hospitals, over 400 outpatient physician practices, medical research and education enterprises, effective immediately. JWT will work on developing a brand campaign aimed at “bringing to life the health system’s leadership position in the healthcare industry,” according to a press release. The news comes on the heels of the agency winning creative duties for Kellogg brand Special K at the end of last week.

“J. Walter Thompson will be a critical strategic and creative partner in helping to enhance our brand and reputation for offering best-in-class healthcare in both the New York metropolitan area and beyond,” said North Shore-LIJ senior vice president and chief marketing and communications officer Ramon Soto.

“North Shore-LIJ is in a unique position to be a partner to patients and consumers throughout their entire lives,” added Lynn Power, president, J. Walter Thompson New York. “We’re thrilled to work with a dynamic, rapidly expanding company that is reaching new heights in the delivery of healthcare.  It will be a privilege to partner with their incredible team.”

We’ve received confirmation that Lynn Power, who most recently served as president of ArnoldNYC, has resigned from the agency. In a statement, the Arnold camp says, “Lynn Power will be departing Arnold later this summer to pursue new challenges.  We are grateful for the many contributions Lynn has made, and wish her great success in the future.” Sources in the know, meanwhile, add that the move was expected as she wasn’t the right fit for the role.

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