Jan 25

Same Idea… 18 years after! / Hélicopterriblement déjà-vu?

Posted in: Uncategorized
helico powerball_helicopter.preview
THE ORIGINAL?
NewYork Lottery / Click Here to watch Commercial – 1994
Claim : “Hey, you never know”
Source : Culture Pub
Agency : DDB Needham (USA)		 LESS ORIGINAL
Power Ball / New York Lottery / Print campaign  – 2012
Claim : “Yeah, that kind of rich”
Source : Adsoftheworld
Agency : DDB New York (USA)


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Sep 13

Bills used to steady a piece of furniture / Une riche idée?

Posted in: Uncategorized
cale2001 cale2004
THE ORIGINAL?
Lotto “2 million jackpot” – 2001
Source : Cannes Archive Online,
Agency : Euro RSCG (Singapore)		 LESS ORIGINAL :
Euro Millions lotto “Become outrageously rich”  – 2004
Agency : Lowe Brussels (Belgium)
Je vous fiche mon billet que les belges n’ont pas vérifié que l’idée avait déjà été faite…
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