Mar 11

Laser Cat Will Project Art Onto Bass Museum at ADC Awards

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Back in November, we brought you news of Laser Cat, the giant art-eating cat that projects the art he ingests from his laser eyes. Launched by Hungry Castle and Umbrella and constructed by ADC Hall of Famer and SVA teacher Kevin O’Callaghan, Laser Cat solicited submissions from agency creatives, as well as artists everywhere.

The original (unrealistic) goal was to gain one million submissions, allowing Laser Cat to project the art on the moon at this year’s ADC Annual Awards of Art + Craft in Advertising and Design at the Bass Museum in Miami Beach on April 8th. Unfortunately, the moon is out, but Laser Cat will be on hand at the ADC Awards in Miami to project 10,539 artworks onto the Bass Museum. In addition to submissions from many top agencies, Laser Cat was able to garner some pretty impressive celebrity submissions, including those from Banksy and David Lynch. For more, check out the videos above and below, or head on over to the Laser Cat site. And if you’d like to see Laser Cat in person, buy tickets for the ADC Awards in Miami Beach.

 

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Nov 14

Feed Your Art to Laser Cat, So He Can Project it on the F***ing Moon

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And now for the simultaneously most goofy and most hipster-y thing you will see today…

Hungry Castle and Umbrella teamed up to create Laser Cat, an art-eating cat that projects said art with its laser eyes, constructed by ADC Hall of Famer and SVA teacher Kevin O’Callaghan.

In the Laser Cat video, directed by Luka Kostil, the guys at Hungry Castle claim there are three things everyone loves: “lasers, cats, and art and craft.” Laser Cat combines all three (or four, depending on your count) for the 93rd annual ADC Awards in Miami. They want you to submit your art (drawings, sculpture, painting, photography, cat photography, etc.) to Laser Cat. Depending on the number of works submitted, Laser Cat will project the works onto different objects. With 100 artworks submitted (fed) to Laser Cat, he will project the pieces onto a wall; with 1,000 submissions, a building; and with one million submissions, Laser Cat will project the art work on the f***ing moon. If that sounds cool to you, start submitting at lasercatmiami.com. So far 360 works have been submitted, with Ogilvy, BBDO, and Fallon listed as the first three agencies to submit. The first to feed Laser Cat their art was well-known designer Stefan Sagmeister, who you may remember from the Art Grandeur Nature/Absolut controversy.

Laser Cat will be eating submissions until November 30th, so get your work in now. The ADC Annual Awards of Art + Craft in Advertising and Design will take place at the Bass Museum in Miami Beach on April 8, 2014. Laser Cat will be there; what he projects his art on remains to be seen. Why not try to make it the moon? 

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