Havas N.Y. Welcomes Droga5 Veterans Pete Gosselin and Jay Hunt

Havas Worldwide New York hired creative directors Pete Gosselin and Jay Hunt, who will focus on the TD Ameritrade account, LBB reports. The pair has worked as a creative team since 2003.

Gosselin and Hunt join Havas from Droga5, where they served as a senior copywriter and senior art director since May of 2015. While with Droga5, they worked with brands including Prudential, NRG and Chase, including the “Everything Unlimited” campaign starring Ellie Kemper for the latter.

Prior to that the pair spent nearly a year and a half with Grey New York, working with such clients as P&G, Canon and the American Egg Board, for which they helped create the “Side of Kevin” spot starring Kevin Bacon as part of the “Wake Up to Eggs with Bacon” campaign. Before joining Grey, the New Zealand natives spent nearly two and a half years with DDB Auckland, where they worked with McDonald’s and other brands, following a year with Colenso BBDO.

“From New Zealand, London, Amsterdam, and New York, Pete and Jay have seen the world and worked at the best agencies,” Havas Worldwide CCO Toygar Bazarkaya said in the press release. “They bring not only talent and experience but a unique perspective to the table. I am thrilled to have them join our Havas team during such an exciting time of transformation at the agency.”

Havas won the TD Ameritrade business (approximate yearly spend $100 million) in a 2014 review that included FCB and DDB; incumbent GS&P did not participate.

Kevin Bacon Does Ads for Eggs, Because What Goes Better With Eggs Than Bacon?

Kevin Bacon has traded off the whole “six degrees” things in ads for years. Now it’s time to put the Bacon to work.

And that he does in an amusing if obvious campaign from Grey New York promoting eggs on behalf of the American Egg Board. Because after all, nobody knows eggs better than bacon. Or Bacon.

The online video gets surprisingly suggestive, as Kevin puts up with some heavy flirting from a married woman who discovers him just lying on her counter one day. And the spot doesn’t tire of puns, even though Kevin claims not to enjoy them.

He does enjoy his eggs, however.

“With a last name like Bacon, I’m the obvious choice, and I’m excited to be a part of the new Incredible Edible Egg campaign,” Bacon says in a statement. “I like the creativity behind the idea, and I’ve always been a big fan of eggs. They’re a nutritional powerhouse and I never get tired of them because there are so many ways you can eat them.”

Per-capita egg consumption grew to 260 in 2014, an increase of more than a dozen over the last five years, according to the USDA. The celebrity ad campaign is designed to keep that momentum going.

“Kevin Bacon brings real star power to the world of eggs and we think consumers are going to love this clever new version of bacon and eggs,” says Kevin Burkum, the American Egg Board’s svp of marketing. “And there’s no better time to talk about eggs with consumption at its highest level in three decades and Easter right around the corner.”

See the print ad below.

CREDITS
Client: American Egg Board
Spot: “Side of Kevin”
Agency: Grey New York
Chief Creative Officer: Tor Myhren (Global) / Andreas Dahlqvist (New York)
Creative Directors: Ari Halper (Executive Creative Director), Steve Krauss (Executive Creative Director), Brad Mancuso, Susan LaScala Wood
Art Directors: Jay Hunt / Pete Gosselin, Matt DeCoste
Copywriters: Jay Hunt / Pete Gosselin
Agency Producer: Perry Kornblum
Production Company (location): Moxie Pictures (LA)
Director: Martin Granger
Director of Photography: Alar Kivilo
Editor (person & company): Alex Cohan / Vision Post
Music/Sound Design (person & company): Matt Baker / Vision Post
Principal Talent: Kevin Bacon, Geneva Carr, Jeff Wiens



Kevin Bacon’s Brother Michael Does Ads for Turkey Bacon in Union of Less Famous Bacons

Brad Pitt's brother did it. Now it's Kevin Bacon's brother's turn.

Michael Bacon, the less famous of the Bacon brothers—though not entirely unknown, as he is one-half of The Bacon Brothers, the band—has signed up for an amusing campaign by Oscar Mayer to advertise another less famous bacon: turkey bacon.

The video below, from 360i, sets up the goal of the campaign, which is to get people to follow Michael on Twitter and catch his more famous actor brother. (This will be a challenge. Kevin has about 431,000 followers. Michael currently has about 1,300.)

"We really feel for Michael, and we want to support him as much as possible," says Tom Bick, senior director of integrated marketing and advertising at Oscar Mayer. "You just have to embrace each one for its own individual qualities. And that's what we do with our entire line of bacon products—each one is spectacular, because it's made by the bacon experts at Oscar Mayer."

Being used almost literally as a piece of meat doesn't seem to bother Michael, though. Good luck to him.




Kevin Bacon Hams It Up in Plea for You to Shop Locally This Holiday

Kevin Bacon wants you to "Shift Your Shopping" for good by buying local with select retailers who agree to donate a portion of sales from your purchase to charity.

The spot hinges on the pretense that Kevin Bacon is not actually Kevin Bacon but some sort of mustachioed goober named Melvin Macon, who seems to be filming a local commercial circa early '80s, complete with inspiring gospel choir courtesy of the Brown Memorial Baptist Church. (You may recall Bacon playing another hirsute alter ego named Ivan Cobenk in that amazing Logitech spot a few years back.) And when he's not assaulting your eyeballs with nappy old PowerPoint backgrounds, Melvin is encouraging you to be a good citizen and give back to the world.

The work was created pro bono by New York agency Walrus just in time for your holiday shopping spree. So, if squinting at the whirling yellow type at the bottom of the spot doesn't give you a seizure, pick one of those fine local retailers and run out to double your gifting impact. And don't forget to attach a "Kevin Bacon Approved" gift tag.

CREDITS
Client: ShiftYourShopping.org
Agency: Walrus, New York
Creative Director: Deacon Webster
Art Director/Copywriter: Tiffany McKee
Producer: Valerie Hope
Production Company: Mustache
Director: Gavin Bellour
Executive Producer: John Limotte
Producer: Jennifer Kachler
Editor/Graphics/Animation: Will Bystrov