Hasta La Creative!

Publicis Groupe’s ROKKAN has officially launched its new media planning/buying offering, and its staff already includes three industry vets:

• Sean Miller, who is SVP of strategy, most recently worked in the strategy/planning department at R/GA New York
• Lindsay Williams, VP of media and analytics, joins the agency from Estee Lauder, where she was global brand director; prior to that role she worked with several clients at Razorfish
• Joe Meanor will serve as VP of client partnership. He joins ROKKAN from MRY, where he worked as group director

CEO/managing partner John Noe explains the offering’s purpose:

“Media is actually something we’ve been doing for several of our clients over the last couple of years, albeit in a bit of an ad-hoc fashion.”

As client requests for paid services increased, Noe and team decided to launch the new offering, which is less an independent unit than a “natural progression” of the agency’s existing services.

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