Marketers Ball Returns to ad:tech San Francisco

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The Marketers Ball is making its return to ad:tech San Francisco.


How Brands Can Leverage the ‘Interest Graph’

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In a SXSW panel that jumped on the topic du jour, Pinterest, moderator Jolie O’Dell, a reporter at Venture Beat, carefully crafted a discussion that steered clear of the usual social media blather that all too often pervades conference panels.


SXSW: Social Media Comes of Age Without Help From Porn

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In a SXSW panel entitled Social Media Comes of Age Without the Help of Porn, moderator Lisa Joy Rosner and panelists Jeremiah Owyang, Dave Evans, Katie Paine and Jason Falls examine the use of social data to determine consumer preference.


Is Social Media A Bubble And SXSW A Fad?

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When you peruse the SXSW panel listing prior to making your way to the annual nerd-fest in Austin each year and you come across a panel entitled Social Media is a Bubble and SXSW is a Fad, interest is piqued.


Digitas Has Largest Agency Presence at SXSW

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Each year blog ad network BlogAds takes a look at the number of agency personnel attending SXSW.


SXSW TechKaraoke: The Beautiful People Edition

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Friday night at SXSW, TechKaraoke was held at The Stage on Sixth.


SXSW: The Panel That Never Happend

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OK so where are we? Austin, Texas. For SXSX. Got confused there for a minute.


It’s Raining in Austin But, Dammit, We’re Having Fun

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There’s really nothing worse than rain during SXSW. Why? SXSW is in Texas. Austin, Texas. And it’s supposed to be warm and sunny here. All. The. Time. Well at least during SXSW when the entire country decides to call it home for five days.


Marketers Overshadowed Geeks Last Year at SXSW But Should Marry Them This Year

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Don’t limit yourself only to the marketing focused content at SXSW. You never know what geekery in the panel room next door will become an integral component of your marketing program in a year or two.


Our Marketing-Themed Panel Picks For SXSW

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As we prepare for SXSW which kicks off this Friday, we’re wading through the thousands of possible panels, events, exhibits and other activities to attend. We thought we’d share a little bit about what we plan to do while in Austin.


Top Ten Marketing-Themed Panel Picks For SXSW

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As we prepare for SXSW which kicks off this Friday, we’re wading through the thousands of possible panels, events, exhibits and other activities to attend. We thought we’d share a little bit about what we plan to do while in Austin.


Monday Will be the Sexiest Day at SXSW

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Ever been to a marketing-related conference? Ever read a conference guide? Ever checked out a panel description? Then you know conference event vernacular can be a panalopy of buzzword bingo.


Red Square Agency Teams With Adrants For SXSW

We’re happy to announce Red Square Agency will be sponsoring our coverage of SXSW which begins next friday.


LeadsCon Storms Las Vegas. And Why You Need to Leave Your Comfort Zone

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Have you noticed an absence of content here on Adrants? Well it’s because yours truly is in Las Vegas for LeadsCon. Taking pictures. Getting interviewed. Doing interviews. And generally getting lost in everything Vegas has to offer.


Dallas Ad League Slams Copywriters

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We all work in advertising. One could say we do it because we are obsessed with the profession.


Party Like A Lead King at LeadsCon

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If you’re going to LeadsCon…wait, what? You haven’t heard of LeadsCon?


Conference to Explore The Social Consumer

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The Business Development Institute will host The Social Consumer 2012 on March 22 at The Graduate Center of The City University of New York.


Brands: Sponsor Adrants Coverage of SXSW

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If you are a brand that wants to be a part of what’s become the biggest marketing event of the year, SXSW, then we can help you do just that.


How to Have A Good Time at Affiliate Summit

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Back for a third straight year, Double Play Media will host its Affiliate Summit Tip-Off Party at the Hardwood Suite, Palms Las Vegas. Held on the opening night of Affiliate Summit Wes


Jojo Headlines ‘Girls Who Rock’ Concert

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Friday night at Gramercy Theater in New York, all-volunteer organization Girls Who Rock hosted a fund raising concert for She’s the First, an organization which, among other things, aims to raise enough money to fund a year of education for 42 girls at Uganda’s Arlington Academy of Hope.