Self-Sterilising Plastics – PolyMedix Innovation

(TrendHunter.com) University of Pennsylvania scientists working with PolyMedix are developing a new drug which can be incorporated into polymers to kill bacterial cells on contact. The drug will not enter the cells, but will mimic how our own bodies attack bacteria, by punching holes in their outer coverings so they …

Image Manipulation to Evoke Compassion – Parkinson Awareness Campaign (GALLERY)

(TrendHunter.com) These ads for Parkinson awareness were created by TAXI 2, Toronto and are exceptional at delivering a visual message of what living with Parkinson disease is like.

The ads, created for the Parkinson Society of Canada, include a series of images using the tag line, “Everything’s harder when your bo…

Graphic Anti-Smoking Ads – ‘Til Death Do Us Part

(TrendHunter.com) This print campaign consists of two complimentary images; one of a female smoker, the other of a male. The ads are aptly named, ‘Til Death Do Us Part.

One HDR-style image features a female sitting in a blood red armchair smoking a cigarette, as death creeps in the shadows behind her, lurking mere …

Anti-Scar Bandage – Memory Polymers Preserve Your Beauty

(TrendHunter.com) Stanford University scientists have now developed and patented special bandages to prevent the stretching and raising of scars. They are made from special “memory” polymers which remember their shape once applied. Very strong adhesives or sewing and stapling during surgery have to be used to ke…

Oral Pressure Washers – Philips Spraying Toothbrush

(TrendHunter.com) The next home dental hygiene tool to enter the consumer market could well be high pressure tooth spray. Sonic toothbrushes, while relatively effective, can’t reach tough spots. Water picks, well, just pick at things. The idea of adapting high pressure hoses used to clean houses and cars to cleanin…

ID Via Wrinkle Detection – Japanese Cigarette Vending (UPDATE)

(TrendHunter.com) Japan has vending machines that dispense cigarettes, and just like similar machines in Europe, they provoke issues with underage children buying tobacco. To help prevent access to cigarettes by minors, Japan has come up with a new sensory technology that is meant to detect the age of the buyer by me…

Medical Nanotechnology Breakthroughs – Nanohealing Material Stops Bleeding

(TrendHunter.com) Vampires are so gonna be pissed off at a startup called Arch Therapeutics which has licensed nanostructured material technology that instantly stops bleeding from MIT. When poured over a site, the material will stop the bleeding almost at once. Arch Therapeutics is currently developing manufacturin…

Hygienic Shockvertising II – Carre Fresh: Wipe Whatever You’ve Touched (GALLERY)

(TrendHunter.com) My favorite TrendHunter, Lourdes recently shared a truly disgusting and troubling (for anyone with insect phobia) campaign with us that illustrated the importance of hand sanitizers through the use of insects. These new print ads for Carre Fresh follow a similarly disgusting, but less creepy formula…

Drawing With Mosquitos – Malaria Kills More Than Hitler, Stalin, Tanks & Bombs (GALLERY)

(TrendHunter.com) I am in awe of this new Malaria awareness campaign by África Directo. The message that “Nothing and no one takes as many lives as malaria” is ingeniously delivered by drawing portraits of infamous dictators such as Stalin and Hitler, who have the blood of millions on their hands, using hundreds of …

Biodegradable Beds – Essentia Eco Luxury Mattresses

(TrendHunter.com) These luxury eco mattresses make Tempur seem like a Barbie doll bed.

So what is about Essentia that is making the competition quake in their boots? They created a luxurious, eco-friendly, natural memory foam. Before Essentia, every memory foam was synthetic therefore would trap heat in and stunk to…

Extreme Sport Tea – House Cafe Tea Packaging (GALLERY)

(TrendHunter.com) House Café, one of Istanbul’s cool restaurants chains, wanted a unique design for their herbal health tea in order to appeal more to their hip, health-conscious customers. They commissioned ad agency TBWA who came up with this witty tea packaging.

The packets feature cut-out images at the end of …

Digital Patient Management – The CareTracker

(TrendHunter.com) Bethany Community is enhancing its value-added service with innovative new technology which includes the CareTracker.

The objective of the CareTracker, a computer-based method of charting the daily functions of a residents’ care, is to increase the amount of time the caregivers have to spend enga…

Performance-Enhancing Olympic Gear II – Nike PreCool Vest

(TrendHunter.com) Nike has unveiled the PreCool Vest, developed specially for the Bejing 2008 Olympics. The vest promises improved performance by cooling the athletes’ muscles before they compete. Studies show that muscles perform better when they’re not wasting their resources on cooling down.

The PreCool Vest, whi…

Flashy Fitness Footwear – Step Counter Shoes

(TrendHunter.com) How much walking can a woman do in this pair of sleek-as-none-of-your-business stiletto shoes? Not a whole lot, I’ll tell you that much. However, if you do manage to walk in them, they’ll keep track of every step you take with their built in counter. Perfect for the calorie-counting woman who doesn’…

Olympic Advertising – Freddy Ads for Italian Athletes (VIDEO)

(TrendHunter.com) Italy’s Olympic team is being officially sponsored by Freddy who have hired Italian ad agency, 1861 United, to create a unique series of very visual ad campaigns.

The ads consists of print campaigns and videos and feature members of the Italian team that will compete in the Summer 2008 Beijing Oly…

Luxury Water Massages – Spa-Jet (GALLERY)

(TrendHunter.com) Ahhh… I want to track down a Spa-Jet this instant.

The high-tech ‘pod’ is programmed to deliver 12 distinct luxury spa treatments, including steam sauna, Hydrofusion, tropical rain mist, aromatherapy, and a vibratory massage bed.

According to the manufacturer of this innovative water-massa…

High-Tech Fat Analysis – Overall Health Balance Scale (GALLERY)

(TrendHunter.com) The Overall Health Balance Scale from Japan’s National Electric is fitness gadgetry at its very best.

This devise measures your weight and BMI, the amount of fat under your skin, organ fat, how muscular you are, and your metabolic rate. After it’s taken all those readings, it tells you how out…

Organ Protection Fashion 3 – The Men of Marc Jacobs (GALLERY)

(TrendHunter.com) It wasn’t just women rushing to grab the “Protect The Skin You’re In” shirts. Marc Jacob’s skin cancer awareness campaign extended to men as well with a collection of “Protect Your Largest Organ” T-shirts.

Men who participated in stripping down for skin cancer awareness include Brandon Boyd, Rufus …

Golfing Guns – Air Force Golf Ball Launcher

(TrendHunter.com) This air pressured rifle could be the greatest gift you ever give someone. It enables handicapped people incapable of swinging a club the chance to participate on the green again.

The designers of the Air Force Golf Ball Launcher created this product after his own father had a stroke and was left …

Fitness Beer – Drinking Carlsberg Lite for Health? (VIDEO)

(TrendHunter.com) Carlsberg tries to appeal to the health-conscious consumer with this TV spot for Carlsberg Lite. Naturally, since we’re talking about guys, any approach won’t just cut it. It must feature lots and lots of attractive girls.

Entitled “Fitness Centre”, the ad follows three men going to a dream fitness…