Chili’s Pushes with Curves
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In a world where people are fighting obesity and trying to stay fit, Chili’s continues to provide healthier options for their guests by adding new menu items to their Guiltless Grill and partnering with Curves.
Along with the addition of four new Guiltless Grill menu items in February, Chili’s has partnered with Curves, the world’s leading fitness centers designed specifically for women, to reach out to those practicing a healthier and more active lifestyle.
One element of the partnership is the Guiltless Rewards Sweepstakes launching April 6 on iVillage.com, the leading online community for women which provides its devoted audience with an array of tools, content and the motivation they need to enjoy a healthier lifestyle.
As a part of the partnership, Curves members received an extra incentive to try the new Guiltless Grill menu items in the form of a $5 off coupon. More than 1 million coupons were hand-distributed to the 2.5 million Curves members in the U.S. in January and February.
(Source) Press
