Hasta La Creative!

For better or worse, Diesel knows how to seize attention.

On Friday the 13th, Warner Brothers corralled a bunch of black cats together, covered them in Fear 2 swag and let them loose in London.

Then again, LA Gear has never been the sharpest tool in the marketing shed.

Last Friday, with help from 180LA, Sony deployed an army of “living” mannequins across Manhattan.

To generate buzz for Netherlands-based S&M rag Massad, agency New Message enlisted dour-faced porn star Sofia Valentine to wander fetish parties and brand ass, The Story of O-style.

More specifically, it wants its couches and desks and bedroom sets and carpets and oblong dishware inside the White House.

Check out the Aquafresh interactive mobile, complete with virtual tooth-brushing games and free teeth cleaning duds.

I knew this webmaster who was out in the forest one night with her digicam, taking shots of the landscape, when suddenly she realized there was something in the picture that didn’t appear to be there in real life.

To promote its clothing line, fledgling brand NEWYORKESE poured American dollars* onto attendees of Pitti Immagine Uomo, a major fashion event.

What? Wait? Flash mobs? That’s so…four years ago.