Jan 17

Cloverfield Sets Potential Audience Members on Apocalyptic Scavenger Hunt

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Movie Marketing Madness wrote a really detailed column about the guerrilla campaign for Cloverfield, the New York apocalypse horror film that was seeding images of a headless Statue of Liberty long before it had a name to call its…

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Jan 16

Government Says Laundromat Users Are Fat

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According to the U.S. Department of Health and Human Services, those who do their laundry in a laundromat are obese. That’s the message the group seems to be sending with a McCann Erickson-created pro bono guerrilla campaign which has…

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