Television has always been the proverbial “lean back” medium with information flowing mostly in a one way direction from the TV to the viewer in a non-interactive manner. That’s changed a bit over the years with the arrival of video on demand and other semi-interactive capabilities.
In support of his ongoing theory the advertising industry if filled with BDA’s aka Big Dumb Agencies, George Parker has unearthed an interesting analogy that involves monkeys and classical condition. The net result of this exercise explains perfectly why…
Everyone bitched and McDonald’s listened. Under pressure from the Campaign for a Commercial-Free Childhood and 2,000 angry parents, the fast food giant haspulled the advertising it had placed on Seminole County, Florida’s report cards. Graciously, McDonald’s will still pay…
We really like when business to business advertising leave behind the idiotic metaphors that so pervasively fill their advertising and, instead, opt for something, well, more fun. For power plant and air traffic control software developer QNX, Fuel Industries…
After spending some time with Cheetos’ new Orange Underground, a full blown movement “committed to transforming sterile order into messy mayhem,” its primary purpose of urging people to do wacky Random Acts of Cheetos that don’t involve eating makes…
We like this cute take on a sinister fairytale. Instead of Hansel & Gretel, think gorgeous girl with good shoes. And instead of breadcrumbs in a forest, think breadslices in a well-furnished house. And instead of running home to…
Now please. Are we really supposed to believe the only phrase the oh-so-witty copywriter had in mind when developing the BFD acronym for this Domino’s Pizza website was Big Fantastic Deal? Oh to have been a fly on the…
In what first appears to perhaps be a movie trailer, we see aerial shots of the arctic North complete with dramatic iceberg cliffs, the clear blue sea, under sea ice flows and floating icebergs. It’s matched perfectly with a…
OK, Mac lovers. Here’s the new Macbook Air commercial for you to drool over. And, really, what else is there to say? It’s an Apple commercial. And, of course, we have Nalt’s spoof….
Who doesn’t love a commercial featuring a cute, cuddly animal who waddles innocently out of thw woods and then, all of a sudden, is taken over by a bunch of digital manipulators and truned into a world class football…
Tonight during the premiere of American Idol, The United States Marine Corps will debut a commercial called America’s Marines which supports the Our Marines website that tells the stories of current and former Marines and why they serve. The…
During the Wednesday night episode of American Idol, The United States Marine Corps will debut a commercial called America’s Marines which supports the Our Marines website that tells the stories of current and former Marines and why they serve….
Now here’s an award show annual we love. Bluntly pointing out the fact you’re either good enough to have won an award and be in the book or you suck and you’re not, Arnold crafted an interactive annual of…
These two videos from DraftFCB Hamburg examine the idiocy of focus groups and why it’s silly to rely too heavily on them. In the videos, one caveman moderator and three caveman panelists turn great ideas like fire and the…
There seems to be some debate regarding the meaning of the boss in this Subway commercial reacting to his employees ass by saying “oochee mama.” When the employee asks the boss if he can just photocopy his ass in…
And if you haven’t heard, here’s Trumpet Groups riff on the RFP, its Request for Problem. The agency, changing the direction this sort of communication usually flows, wants marketers to submit their problem to which the agency will reply…
Calling all bored creatives! Swiffer needs you! Swiffer has teamed with Warner music for a YouTube “Swiffer Break-up Music Video Contest” in which contestants create break up videos explaining how they broke up with their old cleaning product and…
To introduce Sony’s ultra light VAIO TZ, Los Angeles-based agency Ignited has taken the light-as-paper metaphor to heart with new print, outdoor and TV work, part of the brand’s ongoing “Like No Other” campaign. While we’re not sure we’d…
People are always trying to lose weight. There are millions of books written to help people lose weight. We have health clubs on every corner. And we have an endless supply or advertising urging us to do the wackiest…
Rather than the road to the White House, PETA gives us its Road to the Greenhouse which gives us candidates such as Selery Clinton, Fruity Giuliana, Broccoli Obama, Dijon McCain, John Breadwards, Mike Huckelberry, Spread Thompson and more. Predictably,…
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