TBWAParis makes some of the most visually striking McDonald’s advertising anywhere, and its latest campaign might be its most artful so far. The agency got French sculptor Olivier Favart to create intricate light installations resembling three menu items–the Big Mac, french fries and sundae. Then, Helmut Stelzenberger photographed them with a bokeh effect, which blurs…
RPA’s “The Proof Is in the Poop” campaign for Halo dog food adds Poopsie the poop coil to America’s stable of anthropomorphic poop characters, right alongside Mr. Hankie and Nutty the Friendly Dump. What a time to be alive. In the two spots they’ve made so far, Halo explains that Poopsie comes from dogs and…
Not all of us get the fuss over soccer. Thankfully, there’s Heineken. In the beer brand’s self-bestowed role as great democratizer, and with help from Publicis Italy, a new series of Fredrik Bond-directed ads for its #SharetheDrama campaign interprets the stakes of the game by using cinematic tropes that non-sportspeople perhaps understand better. First up,…
Money is a fraught subject for many Americans, even relatively well-off ones. Investment company Wealthsimple takes on those often unspoken anxieties with a new campaign shot by Oscar-winning documentarian Errol Morris (and created in-house), featuring a wide range of regular people chatting about their worries. A staggering 56 short interview-style clips spotlight a range of…
You’ve probably seen the dystopian Halo Top ice cream commercial by now–the one directed by Mike Diva, the popular YouTuber with the twisted sense of humor. We wrote about it last week, and it’s also been playing in front of the movie It at cinemas. For a brand on the rise, it’s a subversive commercial…
Channel 4 viewers, there is nothing wrong with your television sets. Do not attempt to adjust the picture. Tonight, as part of National Eye Health Week, the British broadcaster joined with the Royal National Institute of Blind People for a series of unusual ad breaks designed to let folks experience various sight-loss conditions. Channel 4…
A week after Squarespace won the 2017 Emmy Award for best ad, advertisers lined up Sunday night to present their best commercial efforts to Emmy viewers in primetime. And while there was no single commercial that got everyone buzzing (? la Android’s “Rock Paper Scissors” from the 2016 Oscars), there were a handful standout spots….
Brussels, Belgium, has waited a good long while for its first-ever Burger King restaurant, and the transition hasn’t been smooth. Remember when we mentioned the brand likes to showboat? Early on, to tease its arrival in the Belgian capital, it released ads that literally asked people to choose between Burger King and the actual king…
Ever wonder how iconic TV theme songs would sound with brand-new Audi vehicles revving their engines in time to the beat? Well, now we know, thanks to these ads from Venables Bell & Partners touting the automaker’s sponsorship of the 69th Emmy Awards extravaganza, which airs this Sunday on CBS. In this spot, the Audi…
If you weren’t already aware, Netflix’s acclaimed paranormal series Stranger Things returns Oct. 27 for another trip to the fictional town of Hawkins, Indiana. Creators Matt and Ross Duffer told Rolling Stone that their pitch for a retro show starring four young kids (at least one of whom might just be more than she seems)…
Opera. It’s an art that’s considered old school and high culture. To truly appreciate it, you have to know a thing or two about classical music, or study up on the story and its history. As such, it’s a tough sell for younger audiences. But what sells better than sex? To promote the premiere of…
The Netflix cocaine drama Narcos has always gotten great advertising, and this latest effort from DonerLA is no exception–a contextual out-of-home campaign that puts ads in the bathrooms of clubs and bars, where customers in the ’90s would have been sampling the product that the Cali Cartel was distributing. “Here in the ’90s? There’s an…
Meet Molly, the girl who never stops inventing and the star of BBDO’s latest piece of work for General Electric. Molly starts out as a kid like any other, sent to take the garbage out by her dad, when she’s struck by an idea that sends her drawing up a storm. Some kids would stop…
There’s a gritty, glamorous, give-no-fucks beauty about not only being imperfect … but flaunting it with abandon. That’s the refreshing message behind “Go With the Flaw,” a short film created by Publicis Italia for Diesel. You’ve got sweaty bodies, incomplete roads, roughed-up cars, poorly cut film. And amid all that, there’s a menagerie of weird…
It, the film adaptation of Stephen King’s best-selling 1986 novel of the same name, was an unexpectedly big hit at the box-office this weekend. Days before release, the smart money was on ticket sales of $50-60 million, which would have been totally respectable. The $123 million take that It pulled in was well above even…
Which of these descriptions best captures the distinctive flavor of Marmite, the British food spread made from yeast extract? A) A rich, satisfying, salty treat. B) A puke-able paste of slippery slime. Yum or yuck, people!? Which one will it be? Obviously, that’s all a matter of taste. So, the much beloved (and reviled) Unilever…
Roald Dahl’s Charlie and the Chocolate Factory–its sweet yet vaguely sinister universe and tasty, titillating language–has sparked imagination and longing for the last half-century. While the movies did their best to color in the contours of the book’s world, our inner children will forever mourn the fact that we will never be able to personally…
This week, men and women across the world of advertising came together to honor the life and career of Dave Swartz, who passed tragically and unexpectedly on Sunday at the age of 54. Swartz, who hailed from Miami, spent most of his 30-plus year career at Crispin Porter + Bogusky in Boulder, most recently serving…
Man invents the wheel. Man walks on the moon. Man calls a car to the East Village on a Friday night, when you can’t flag a yellow cab to save your life. These are some of the major developments in the history of human transportation, according to Lyft, whose big new brand campaign is set…
If there’s an overwhelming trend in media today, it’s the “pivot to video.” Publishers left and right are letting go of writers and reorienting their workflows and platforms to incorporate more and more video. That’s partly in response to audience behavior both on mobile and desktop and partly a desire to grab some of the…
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