If your beloved anthropomorphic plush panda bear ever goes missing, don’t sweat it. Tile’s got you covered. In “Lost Panda,” a moody two-minute tear-jerker by Deutsch and Smuggler director Mark Molloy, the titular toy, named Ernie, treks far and wide in search of his owner, a little girl who’s bereft without her fuzzy friend. Can…
Way back in the 1970s, a team at Ogilvy came up with the timeless phrase “Two great tastes that taste great together.” That classic bit of copywriting described the irresistible combination of chocolate and peanut butter in Reese’s cups. But it could apply to almost any two seemingly incongruous flavors, smells or other sensations, including…
Remember the ’90s, when the 50 State Quarters program was enacted and every transaction became an opportunity to exchange the glorious crags of Colorado for a fat Georgia peach? Those years before Pok?mon Go were fun. Anyway, Monnaie de Paris–France’s equivalent of the U.S. Mint–has released a limited-edition series of silver 10EUR pieces (about $11.78),…
Turkish soap operas are a cultural powerhouse … and not just in Turkey. In 10 years, the industry has evolved from gripping local interest to hitting $350 million in exports, and will likely hit the 1 billion mark by 2023. And while adaptations for Western markets are in the works, it’s likely actual Western viewers…
Some of our favorite sports ads aren’t so much about winning as gritting your teeth against adversity. Nike has always been especially talented at driving this point home. Renowned Hong Kong boxer Rex Tso appeared in one such ad–ironically just before notching his 22nd win in an Oct. 7 fight. In it, Tso is violently…
Print advertising isn’t dead. In fact, it’s more insidious than ever! In a rather bonkers stunt, Irish telecom eir replaced all the black dots in the Oct. 6 issue of Daily Mail Magazine with colored dots. And it was every dot–every period, every dot in a colon and semi-colon; every dot above a letter i…
He is so not leaving on a jet plane. In what’s being billed as the world’s longest layover, Chinese influencer Ryan Zhu will be living at Helsinki Airport for the next 30 days. This odd exercise in inertia forms the crux of TBWA’s aptly named #LifeInHEL campaign for Finnish airport operator Finavia. The goal: to…
Remember the great promise of Medium? It’s been a few years, so maybe you don’t. Launched in 2012 by two Twitter founders, it committed to being our Canaan, a clean reading space where thinking was prime and every article worth reading. As such, its launch was limited, permitting only a select pool of writers at…
We love it when a brand uses its own tools and interests to make a bigger impact on the culture. That’s what Ubisoft’s research arm is doing with The Hieroglyphics Initiative. Inspired by its work with Egyptologists for the video game Assassin’s Creed: Origins–which takes place in Cleopatra’s ancient Egypt–the project was born when the…
Some news both excites and terrifies communities. One such example is winning the bid to host the 2024 Olympics, as Paris learned it did last month. Such an honor is a mixed blessing, but that’s hardly France’s biggest problem right now. In case anybody forgot, we still have a refugee crisis on our hands. To…
A new PSA seeks to illustrate the seriousness of cyberbullying by taking actual instances of online vitriol and dramatizing them in real public places. In a cafe, man approaches two others sitting together at a table and encourages them to kill themselves for being gay. Two young girls pick on a third, calling her the…
Flying isn’t what it used to be, so more people opt for budget airlines. They will (usually) get where you need to go, but you also know not to expect a pleasant experience. Will your luggage be small enough for the cabin, or will you have to pay an exorbitant rate to check it? And…
Best pals share a lot of common ground, but they don’t have to agree on their libation of choice. They certainly don’t in a new video for Laphroaig scotch, part of its long-running #OpinionsWelcome campaign that has self-deprecatingly featured hundreds of blistering consumer comments, comparing the taste of the product to a burning hospital, primordial…
Fun facts about periods: They hurt. Your literally feel as if your sex organs are being juiced from the inside. They are messy. Every woman who’s ever had a period has stained a bedsheet. If she’s lucky, she’s only stained bedsheets, and only bedsheets that belong to her. Over the course of a lifetime, it’s…
Yo, cancer, you’re going down! Havas Chicago puts a literal spin on knocking out the deadly disease by installing a regulation-size boxing ring in its office lobby and inviting guests to throw punches (at a bag, not each other) as part of a new “Breast Cancer Fight Club” campaign. Punches are digitally tracked, with wall…
You may have already seen the impressive new long-form ad “Generations” from Volkswagen Denmark, in which an aging father and his grown son take a road trip together in an attempt to connect after a lifetime of misunderstanding. It’s a notable film for its exploration of difficult family problems, something so few advertisers feel comfortable…
The people on the social media team for old-timey-aviation-themed quick-serve Wingstop, whose account is handled by Barkley, were apparently feeling good about themselves Monday afternoon. That is to say, they decided to let loose a little verse, repurposing the flow from Migos’ definitely-not-PG-13 “Bad and Boujee (feat. Lil Uzi Vert)” into a more family-friendly emoji-filled…
As a team with four straight losing seasons, currently given 500-to-1 odds of winning the 2017-18 NBA championship, the New York Knicks are used to getting a bad rap. A bad WRAP, however, the organization probably didn’t see coming. New York media has been abuzz this week over Fox Sports 1’s bold orange-and-blue subway wraps…
In advertising, the concept of family is almost always a positive one–bringing joy, comfort and meaning to people’s lives. Some comic advertising has fun with dysfunctional families, but it’s rare that an advertisement takes a serious look at one of the most fundamental of human problems–the pain caused by difficult family relationships. Volkswagen steps boldly…
O’Keefe Reinhard & Paul’s first ads for Chili’s Grill & Bar break today, and they’ve got your baby back, baby back, baby back, baby back… Aw, you know the damn “Baby Back Ribs” song. Now, you’ll be singing it all day. An earworm since 1986, Chili’s jaunty jingle, composed by Guy Bommarito, gets its first…
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