Netflix Is Making Stranger Things Versions of Classic ’80s Movie Posters, and They’re Amazing

If you weren’t already aware, Netflix’s acclaimed paranormal series Stranger Things returns Oct. 27 for another trip to the fictional town of Hawkins, Indiana. Creators Matt and Ross Duffer told Rolling Stone that their pitch for a retro show starring four young kids (at least one of whom might just be more than she seems)…

This Desire-Ridden Opera Is Advertising Itself With a Raunchy Medley of Orgasms

Opera. It’s an art that’s considered old school and high culture. To truly appreciate it, you have to know a thing or two about classical music, or study up on the story and its history. As such, it’s a tough sell for younger audiences. But what sells better than sex? To promote the premiere of…

Netflix’s Secretive New Narcos Ads Are Popping Up, Cocaine-Like, in Nightclub Bathrooms

The Netflix cocaine drama Narcos has always gotten great advertising, and this latest effort from DonerLA is no exception–a contextual out-of-home campaign that puts ads in the bathrooms of clubs and bars, where customers in the ’90s would have been sampling the product that the Cali Cartel was distributing. “Here in the ’90s? There’s an…

Meet Molly, the Inventive Star of GE’s Latest Inspirational Ad

Meet Molly, the girl who never stops inventing and the star of BBDO’s latest piece of work for General Electric. Molly starts out as a kid like any other, sent to take the garbage out by her dad, when she’s struck by an idea that sends her drawing up a storm. Some kids would stop…

This Gorgeous Ad From Diesel Is Packed With Flaws, and It Regrets Nothing

There’s a gritty, glamorous, give-no-fucks beauty about not only being imperfect … but flaunting it with abandon. That’s the refreshing message behind “Go With the Flaw,” a short film created by Publicis Italia for Diesel. You’ve got sweaty bodies, incomplete roads, roughed-up cars, poorly cut film. And amid all that, there’s a menagerie of weird…

Inside the Scary-Good Advertising That Made ‘It’ Such a Killer at the Box Office

It, the film adaptation of Stephen King’s best-selling 1986 novel of the same name, was an unexpectedly big hit at the box-office this weekend. Days before release, the smart money was on ticket sales of $50-60 million, which would have been totally respectable. The $123 million take that It pulled in was well above even…

Marmite Is Now Using Facial Recognition to Gauge Whether You Love or Hate It

Which of these descriptions best captures the distinctive flavor of Marmite, the British food spread made from yeast extract? A) A rich, satisfying, salty treat. B) A puke-able paste of slippery slime. Yum or yuck, people!? Which one will it be? Obviously, that’s all a matter of taste. So, the much beloved (and reviled) Unilever…

The New Book Version of Willy Wonka Is Personalized Down to Your Very Own Candy Bar

Roald Dahl’s Charlie and the Chocolate Factory–its sweet yet vaguely sinister universe and tasty, titillating language–has sparked imagination and longing for the last half-century. While the movies did their best to color in the contours of the book’s world, our inner children will forever mourn the fact that we will never be able to personally…

Friends and Colleagues Mourn the Loss of Art Director and 30-Year Ad Industry Veteran Dave Swartz

This week, men and women across the world of advertising came together to honor the life and career of Dave Swartz, who passed tragically and unexpectedly on Sunday at the age of 54. Swartz, who hailed from Miami, spent most of his 30-plus year career at Crispin Porter + Bogusky in Boulder, most recently serving…

Lyft Travels Back to 1836 With Jeff Bridges in First Brand Work From Wieden + Kennedy

Man invents the wheel. Man walks on the moon. Man calls a car to the East Village on a Friday night, when you can’t flag a yellow cab to save your life. These are some of the major developments in the history of human transportation, according to Lyft, whose big new brand campaign is set…

Famous Authors and Their Stories Are Hollywood’s Hot Fall Trend

If there’s an overwhelming trend in media today, it’s the “pivot to video.” Publishers left and right are letting go of writers and reorienting their workflows and platforms to incorporate more and more video. That’s partly in response to audience behavior both on mobile and desktop and partly a desire to grab some of the…

An Ice Cream Brand Just Made the Perfect Cinema Ad to Run Before Horror Films

Ad parody master Mike Diva finally got a chance to make a real commercial, and it’s as insane as you’d expect. In a good way. Diva (real name: Mike Dahlquist) is well known for having made unflattering but undeniably entertaining parody ads for Donald Trump and Hillary Clinton in the last election, along with other…

Ikea Made Fake Magazine Covers for Its Catalog So People Won’t Steal It

Ikea prints more than 200 million copies of its catalog every year, so you figure there’d be enough to go around. But if you need to protect yours from thieving friends, Ikea has a solution. Working with DDB Milan, the retailer designed fake magazine covers, downloadable and printable online, that fit the exact dimensions of…

Bud Light Imagines How Great (or Not) It Would Be to Have Your Own Personal Beer Vendor

Ever wonder what it would be like to have your own personal beer vendor following you around? Turns out it’s not as great as you might think. Bud Light explores the absurd idea in its first broadcast ad of the NFL season, from agency Wieden + Kennedy New York. “Vendor” opens on a guy telling…

Lowe’s Hacked Instagram Stories With Fun Microvideos of DIY Jobs in Tiny Vertical Rooms

Lowe’s and BBDO have long teamed up for some of the most enjoyable and innovative social video content, most famously the brilliant “Fix in Six” Vine videos. Now, they’ve hacked Instagram Stories in a fun way. The first story of a new Instagram campaign launched this morning. It crams, by our count, 64 little microvideos,…

Why White Castle’s Uniforms Are Suddenly Among the Industry’s Most Fashionable

Soon, folks will be able to dress in fly White Castle gear without actually having to flip patties at the iconic hamburger chain. A line of streetwear and other consumer merchandise drops next month, created in partnership with indie unisex New York fashion house Telfar. That follows new uniforms for employees only, also from Telfar,…

Future of Retail? Nike’s Cool New Toy Lets You Design and Print Custom Sneakers in an Hour

Nike and Wieden + Kennedy’s The Lodge have unveiled what they believe is a glimpse into the future of retail with an experience in New York City that lets visitors design their own one-of-a-kind sneakers, which are ready to wear in less than 90 minutes. The Nike Makers’ Experience (it is invite-only at the moment)…

A Gruesome Living Billboard, Swarmed by the Undead, Popped Up in London Today

Let’s hope children in East London stayed indoors today, as a gruesome living (or rather, undead) billboard popped up there featuring zombies chowing on brains and entrails–when they weren’t throwing the grody bits at passersby. The stunt, by agency Taylor Herring, promoted the Thorpe Park Resort, which recently struck a deal with U.S. TV network…

Burger King Is Now Selling a Mystery Burger for Those Who Like to Take Their Chances

Congratulations, it’s a burger! From now through Sept. 25, folks forking over 2 euros (about $2.40) at Burger King restaurants in France can get one of 10 signature sandwiches, selected at random and served in an unbranded white box. For ad shop Buzzman, the promotion brought obstetrics to mind. So, it made a spot with…

Dos Equis Is Searching for ‘The Most Interesting Fan of College Football’

As usual, the latest Dos Equis ad opens with a ridiculous boast about the accomplishments of The Most Interesting Man in the World, but little else about the brand’s latest ad is business as usual. Last September, Dos Equis introduced the new version of the character, as played by Augustin Legrand, after Jonthan Goldsmith retired…