He is so not leaving on a jet plane. In what’s being billed as the world’s longest layover, Chinese influencer Ryan Zhu will be living at Helsinki Airport for the next 30 days. This odd exercise in inertia forms the crux of TBWA’s aptly named #LifeInHEL campaign for Finnish airport operator Finavia. The goal: to…
Remember the great promise of Medium? It’s been a few years, so maybe you don’t. Launched in 2012 by two Twitter founders, it committed to being our Canaan, a clean reading space where thinking was prime and every article worth reading. As such, its launch was limited, permitting only a select pool of writers at…
We love it when a brand uses its own tools and interests to make a bigger impact on the culture. That’s what Ubisoft’s research arm is doing with The Hieroglyphics Initiative. Inspired by its work with Egyptologists for the video game Assassin’s Creed: Origins–which takes place in Cleopatra’s ancient Egypt–the project was born when the…
Some news both excites and terrifies communities. One such example is winning the bid to host the 2024 Olympics, as Paris learned it did last month. Such an honor is a mixed blessing, but that’s hardly France’s biggest problem right now. In case anybody forgot, we still have a refugee crisis on our hands. To…
A new PSA seeks to illustrate the seriousness of cyberbullying by taking actual instances of online vitriol and dramatizing them in real public places. In a cafe, man approaches two others sitting together at a table and encourages them to kill themselves for being gay. Two young girls pick on a third, calling her the…
Flying isn’t what it used to be, so more people opt for budget airlines. They will (usually) get where you need to go, but you also know not to expect a pleasant experience. Will your luggage be small enough for the cabin, or will you have to pay an exorbitant rate to check it? And…
Best pals share a lot of common ground, but they don’t have to agree on their libation of choice. They certainly don’t in a new video for Laphroaig scotch, part of its long-running #OpinionsWelcome campaign that has self-deprecatingly featured hundreds of blistering consumer comments, comparing the taste of the product to a burning hospital, primordial…
Yo, cancer, you’re going down! Havas Chicago puts a literal spin on knocking out the deadly disease by installing a regulation-size boxing ring in its office lobby and inviting guests to throw punches (at a bag, not each other) as part of a new “Breast Cancer Fight Club” campaign. Punches are digitally tracked, with wall…
Fun facts about periods: They hurt. Your literally feel as if your sex organs are being juiced from the inside. They are messy. Every woman who’s ever had a period has stained a bedsheet. If she’s lucky, she’s only stained bedsheets, and only bedsheets that belong to her. Over the course of a lifetime, it’s…
You may have already seen the impressive new long-form ad “Generations” from Volkswagen Denmark, in which an aging father and his grown son take a road trip together in an attempt to connect after a lifetime of misunderstanding. It’s a notable film for its exploration of difficult family problems, something so few advertisers feel comfortable…
The people on the social media team for old-timey-aviation-themed quick-serve Wingstop, whose account is handled by Barkley, were apparently feeling good about themselves Monday afternoon. That is to say, they decided to let loose a little verse, repurposing the flow from Migos’ definitely-not-PG-13 “Bad and Boujee (feat. Lil Uzi Vert)” into a more family-friendly emoji-filled…
As a team with four straight losing seasons, currently given 500-to-1 odds of winning the 2017-18 NBA championship, the New York Knicks are used to getting a bad rap. A bad WRAP, however, the organization probably didn’t see coming. New York media has been abuzz this week over Fox Sports 1’s bold orange-and-blue subway wraps…
In advertising, the concept of family is almost always a positive one–bringing joy, comfort and meaning to people’s lives. Some comic advertising has fun with dysfunctional families, but it’s rare that an advertisement takes a serious look at one of the most fundamental of human problems–the pain caused by difficult family relationships. Volkswagen steps boldly…
O’Keefe Reinhard & Paul’s first ads for Chili’s Grill & Bar break today, and they’ve got your baby back, baby back, baby back, baby back… Aw, you know the damn “Baby Back Ribs” song. Now, you’ll be singing it all day. An earworm since 1986, Chili’s jaunty jingle, composed by Guy Bommarito, gets its first…
Nike’s exclusive, limited-edition Special Field Air Force 1 Mid “For Baltimore” sneaker commemorates a unique piece of athletic-shoe history for which Baltimore is responsible. You see, thousands of years ago, in 1982, Nike’s Air Force 1 shoe introduced millions of feet to the company’s patented Air cushioning and comfort system. By 1984, the Air Force…
September is Childhood Cancer Awareness Month … but it’s difficult, even for sufferers, to drum up the wherewithal to begin broaching the subject. Having cancer as an adult is scary, and fraught with murky medical obstacles. Imagine how it feels when you’re a kid. This is why, on behalf of the Pediatric Brain Tumor Foundation,…
Timed to the new football season, the city of Chicago just got four fantastic street-art murals celebrating the Bears–part of an official campaign from the NFL club, but one that seeks a closer and more engaging relationship with the community than traditional out-of-home advertising does. The Bears partnered with Match Marketing Group and art coalition…
Romania doesn’t get exposed to a lot of Western culture before other places. But Taco Bell, if you can call it culture, is arriving in the Romanian capital of Bucharest before many other neighboring Eastern European cities. In fact, when the Bucharest location opens in October, it will be the only Taco Bell in a…
The LG V30 smartphone just came out, and with a big ambition in a noisy marketplace–to position itself as the phone for shooting video, as expressed in its tagline, “Find your frame.” Luckily it’s got a dragon enlisted. The V30’s headliner is David Franco, director of cinematography for Game of Thrones, Westworld and Minority Report….
KFC wants to prove it doesn’t take the easy path. So it decided to invent a device that’s just shy of useless–namely, a cassette tape that offers driving directions. On what the brand describes as the world’s “first-ever GPS cassette,” pre-recorded audio of Colonel Sanders tells listeners how to drive from Louisville, Kentucky, where KFC’s…
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