It’s soon going to become Alexa’s world that we’re just living in, complete with its own product recommendations disguised as ads. According to a report from CNBC, Amazon is considering adding ads into Alexa and is in talks with companies like Procter & Gamble and Clorox about it. It’s yet another wake-up call for brands…
Dating: So easy, a caveman can do it? Since the dawn of time, human beings have been yearning for connection. Over the years, we’ve only made it more and more difficult to find. Or, at least, so says a new spot from Tinder and production spot Buck, which posits that Tinder isn’t so much an…
In a new report released this morning, Pew Research Center sought to bring into focus the blurry lines that tend to define what does and does not constitute online harassment. The research organization asked respondents to look at three fictional scenarios depicting potential online harassment, and asked which elements of each should be considered harassment….
By the end of 2018, Orangetheory Fitness plans to have 1,300 studios in 17 countries, and by midyear, it expects to hit $1 billion in revenue. To get there, the fitness brand has worked with Knoxville, Tenn.-based The Tombras Group over the past three years, building its membership with a hypertargeted approach–strategic programmatic, social and…
Today Twitter announced that it has promoted head of U.S. agency development Stephanie Prager to head of global agency development, consolidating the two roles. The move is part of the social media company’s plans to evolve its relationships with the biggest names in the ad industry in the new year. Prager, who is herself a…
So, you put on a few pounds over the holidays. What would it take to entice you to work off that festive flab at high-end fitness club Equinox? How about a sweatsuit stitched together from surgical scrubs? Or cologne infused with the DNA of a marathoner? Or would lipstick made from the pages of the…
Amazon buying Target sounds like something from a dream–and that’s all it could end up being. Gene Munster, a tech analyst and managing partner at Loup Ventures, made the bold prediction in a blog post yesterday. His reasoning? Amazon needs more brick-and-mortar stores as well as another way to reach moms (and their wallets). If…
The final week of the National Football League’s regular season sacked the Nielsen Social Content Ratings for the week of Dec. 25. The league’s week-17 slate accounted for seven of the top 10 televised sports events in terms of interactions across Facebook and Twitter, as well as four of the overall top five. CBS’ presentation…
Each month, USA Today reaches more than 125 million people across print, online, mobile and tablet consumers of media. That number includes the aforementioned newspaper and the more than 100 local newsrooms (and 3,000 journalists) that make up the USA Today Network, which continues to expand into markets across the country. Because of this rapid…
Soundtracks can drastically change the emotional tone of a video. BBR Saatchi & Saatchi cleverly leverages this fact in a campaign for an Israeli nonprofit serving people with hearing loss. Three ads for the group, known as Bekol, use Facebook’s in-feed video format, which runs automatically but stays silent until clicked, to pair striking visuals…
Do you visit websites on your smartphone while you drive? Hey … are you driving and surfing the internet right now?! If so, knock it off! Your chances of having an accident triple when you engage in such stupidity. And four our of five drivers admit to making this jackass move. Such statistics prompted Audi…
OkCupid is DTF, but not like that. The dating site rethinks that blunt old acronym, originally meaning “down to fuck,” by making it the centerpiece of a new campaign from Wieden + Kennedy New York–with the F word replaced by dozens of enlightened alternatives, leading to phrases like “down to feel fabulous,” “down to forget…
2017 was a rough year for Hollywood at the box office. Based on actual tickets sold, it was the worst theatrical summer since 1992 and the worst overall year since 1995. Star Wars: The Last Jedi closed out the year on a strong note, bringing in $522 million domestically to quickly become the highest grossing…
Harold, Kumar, Cheech, Chong, Snoop Dogg, those hapless dudes from Pineapple Express. These famous folks, both real and cinematic, are out and proud pot smokers. But what about your neighbor, your co-worker, your grandma? MedMen, the largest retailer of legal marijuana in Southern California, aims to show the breadth of modern cannabis customers with its…
“It’s hard to imagine a bright future, but we must.” New Year’s is a time for looking forward, and Netflix does so with trepidation–including the line above–in a new campaign for Black Mirror, whose fourth season just rolled out on the streaming service yesterday. Through its first three seasons, the sci-fi anthology series has taken…
“Greed: No one admits to feeling it, yet it is the purest of emotions. We had to be taught to be selfless.” The Middle East is renowned for its extended sales and shopping festivals, which makes standing out at this time of year a challenge. With help from Impact BBDO in Dubai, department store Centrepoint…
When the twisted minds behind Cards Against Humanity asked fans to pitch in $15 to help the game company “save America,” almost any potential scenario was on the table. This is, after all, the brand that used $100,573 in donations to literally dig a hole in the ground. But this time around, the “Cards Against…
We’re going to wrap up our coverage of agency holiday cards today with a fourth batch of entries–and then later today we’ll pick our five favorites. Here are links to all the cards we posted this week: Agency Holiday Cards 2017: The Most Creative Farewells to the Year Agency Holiday Cards 2017: The Most Creative…
As Scrooge taught us, Christmas is a time for repenting, for changing one’s ways, for being nicer to the people around us, for not making fun of self-important ad agencies with their superdesks and their fancy staff collaboration tools. Gerry Graf seems to have taken this to heart–maybe, possibly–as depicted in his agency Barton F….
We continue today with more agency holiday cards, the ad industry’s fun farewell gifts to 2017. Here are the cards we’ve already posted: Agency Holiday Cards 2017: The Most Creative Farewells to the Year Agency Holiday Cards 2017: The Most Creative Farewells to the Year (Pt. 2) Below, check out the latest additions to our…
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