Mar 20

Save energy, recycle an idea / Sauvez de l’éléctricité, recyclez une idée

Posted in: Uncategorized
PinguoinPublicis Pinguoin2b
THE ORIGINAL?
EDF (French energy supplier) – 2006
Source : Cannes press SHORTLIST
« If you don’t preserve nature by switching off
your computer, who will? »
Agency : Publicis Conseil Paris (France)		 LESS ORIGINAL :
CELG Energy savings – 12/2012
Source : CCSP Brazil
« They would if they could »
« save the planet »
Agency : AMP (Brazil)
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Nov 30

Hot or Cold … but still the same idea / Idée recuite?

Posted in: Uncategorized
broccoli2007JWTmalaysia broccoli2010saatchiPuerto
THE ORIGINAL?
LG Microwave Oven – 2007
Source : Cannes Archive Online
Agency : JWT Kuala Lumpur (Malaysia)		 LESS ORIGINAL
Whirlpool Eco-Fridge G17 – 2010
Source : Coloribus
Agency : Saatchi & Saatchi (Puerto Rico)


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