FREAKIEST ADVERTISING MOMENT OF 2007: Dexter’s viral defeats Pioneer for the title

Dexter After two weeks of brutal competition, the viral campaign for the Showtime program Dexter, which encouraged you to send terrifying videos to friends suggesting they were about to be offed by a serial killer, has won AdFreak’s Freakiest Ad Moment of 2007 contest. Pioneer’s laughing eyeballs put up a good fight but are no longer laughing, as Dexter prevails with about 55 percent of the final vote. Kudos also go to Canada’s Lost Jaw guy and Skittles’ milked man for making impressive runs to the Final Four, despite their rather obvious physiological handicaps. (See the final bracket here.) We believe that the British digital ad agency Ralph created the Dexter viral, so we’ll get a nice champions’ package together for them. Failing that, we may just send them a threatening e-mail. Thanks to all of you for voting. And keep the freaky ads coming.

—Posted by Tim Nudd

FREAKIEST ADVERTISING MOMENT OF 2007, CHAMPIONSHIP GAME: Dexter vs. Pioneer

Our Freakiest Advertising Moment of 2007 contest comes down to this: a viral effort that made your “friends” feel like they were being targeted by a serial killer, versus an ad campaign that attempted to sell TVs by showing eyeballs with mouths. Freaky, indeed. Vote for a winner below through noon on Friday. See the full bracket here.

—Posted by Tim Nudd

Championship

Championship game:
Dexter’s viral campaign vs. Pioneer’s laughing-eye ads.

  Dexter’s viral campaign made a murderous late charge in the Final Four and left the Lost Jaw guy with egg on his already-overtaxed face. Now, it faces Pioneer’s creepy eye-mouths, which shut down the dairy dreams of Skittles’ milked man. Which one will be crowned the Freakiest Advertising Moment of 2007?
  UPDATE: And the winner is Dexter! See the vote totals here.

FREAKY AD MOMENTS OF 2007, FINAL 4: Canada’s Lost Jaw guy vs. Dexter’s viral

The Freakiest Advertising Moment of 2007 contest started with 64 contenders. Now, we’re down to just four. See the full bracket here. Vote below, through midnight Wednesday, for the two you’d like to see in the championship round.

—Posted by Tim Nudd

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Matchup #1:
Canada’s Lost Jaw anti-dip ads vs. Dexter’s viral campaign.

  Mr. Scabby Face survived an Elite Eight showdown with the anorexic. Now, he faces Dexter’s creepy “Make a friend feel like the target of a serial killer” viral campaign, which disarmed The Back-Up bedside shotgun in the previous round. Who will make mincemeat of whom?
  UPDATE: Dexter’s viral campaign leaves the Lost Jaw guy even more bruised and bloody than he was before. See the vote totals here.

FREAKY AD MOMENTS OF 2007, FINAL 4: Pioneer’s mutants vs. Skittles’ milked man


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Matchup #2:
Pioneer’s laughing-eye ads vs. Skittles’ milked man.

  In the previous round, Pioneer’s mouth-eyes stared down Starburst’s little lad, then chewed him to pieces. Likewise, Skittles’ milked man lactated himself into the Final Four with a textbook dismantling of Volkswagen’s bird-poop eater. It’s eyes against teats for a spot in the big game.
  UPDATE: Pioneer’s mouth-eyes find enough votes to send the milkman home. See the vote totals here.

FREAKY AD MOMENTS OF 2007, ELITE 8: Italy’s anorexia ads vs. Canada’s Lost Jaw

The stakes are getting high in our Freakiest Advertising Moment of 2007 contest, which continues today with the Elite Eight. (See the full bracket here.) Four freaky matchups are featured below. Vote for a winner in each one. Voting in this round continues through midnight on Tuesday night.

—Posted by Tim Nudd

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Matchup #1:
Italy’s anti-anorexia ads vs. Canada’s anti-dip ads.

  Isabelle Caro became the extremely skinny Cinderella story of the tourney when she took down the great undead Orville in the Sweet Sixteen. Now she goes up against Mr. Bloody Face, with a spot in the Final Four at stake.
  UPDATE: Lost Jaw backs up his trash talking with a solid win. See the vote totals here.

FREAKY AD MOMENTS OF 2007, ELITE 8: Back-Up bedside gun rack vs. Dexter’s viral

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Matchup #2:
The Back-Up bedside gun rack vs. Dexter’s viral campaign.

  The ultraviolent matchup of the tournament so far. Is the Back-Up quick enough on the draw to take down the serial killer and his creepy viral marketing? Only one contestant will advance; the other’s lifeless corpse will be dragged off.
  UPDATE: Dexter saws off the shotgun and advances. See the vote totals here.

FREAKY AD MOMENTS OF 2007, ELITE 8: Starburst’s lad vs. Pioneer’s laughing eyes

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Matchup #3:
Starburst’s little lad vs. Pioneer’s laughing-eye ads.

  The little lad continues his grating, dandyish progression through the tournament, but here he faces biological experiments gone wrong in Pioneer’s Kuro campaign. Expect the lad to sing a particularly shrill berries-and-cream song if he advances.
  UPDATE: Pioneer’s mouthy eyes send the little lad home early. See the vote totals here.

FREAKY AD MOMENTS OF 2007, ELITE 8: VW bird-poop eater vs. Skittles milked man

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Matchup #4:
VW’s bird-poop-eating ad vs. Skittles’ milked man.

  Volkswagen’s poop-ingesting driver cleaned up in the early rounds, but now he faces some daunting opposition in Skittles Sours’ laconic man-cow. Neither spot tasted great going down, but only one will advance.
  UPDATE: The milked man surges into the Final Four. See the vote totals here.

FREAKY AD MOMENTS OF 2007, SWEET 16: Orville Deadenbacher vs. anti-anorexia ads

The Freakiest Advertising Moment of 2007 contest continues today with the Sweet Sixteen. (See the full bracket here.) Vote below for a winner in eight freaky matchups. Voting in this round continues through midnight on Monday night.

—Posted by Tim Nudd

Sixteen1b

Matchup #1:
Orville Deadenbacher
vs.

Italy’s anti-anorexia ads.

  Orville and his cold, dead stare may be the favorite, but he has an unhealthy challenger in Isabelle Caro, the French woman who was featured in Italy’s anti-anorexia campaign. 
  UPDATE: Deadenbacher is out, as Isabelle sends him back to the grave. See the vote totals here.

FREAKY AD MOMENTS OF 2007, SWEET 16: Canada’s Lost Jaw vs. DirecTV’s naked Burt

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Matchup #2:
Canada’s anti-dip ads
vs.

DirecTV’s naked Burt Reynolds.

  A tobacco-disfigured face and a naked Burt Reynolds—neither is too appealing to look at. But only one will be freaky enough to advance to the Elite Eight.
  UPDATE: Even without his game face on, the Lost Jaw kid wins this round easily. See the vote totals here.