Naturally recycled? / Une belle pompe à bière?

forest2009w forest2013
THE ORIGINAL? 
Tatra Beer (Heineken Group) – 2009
Source : Luerzer’s International Archive
Agency : Change (Poland)
LESS ORIGINAL
Derbez Beer (Carlseberg) « It’s ours! » – 2013
Source : AdAsia
Agency : Ogilvy & Mather (Kazakhstan)

Top of mind idea? / De quoi en avoir par dessus la tête?

shoeshair2008 shoeshair2013
THE ORIGINAL?
Alto Palermo Shopping Mall – 2008
« Just what you’re looking for »
Source : Cannes Lions Archive
Agency : Young & Rubicam Buenos Aires (Argentina)
LESS ORIGINAL
iFaba Shoes – 2013
« Any shape that goes through my head »
Source : Adsoftheworld
Agency : Miacomunicazione, Milano (Italy)

An ass shaped like a dick / Pas de quoi sex-tasier?

butt1 butt2
THE ORIGINAL?
7Hills Foundation / Aids Prevention – 2011
“Use condom before screwing up”
Agency : Unknown (Turkey)
LESS ORIGINAL
Yog Sutra “For A Healthy Sexual Life” – 2012
Source : Adsoftheworld
Agency : Publicis Communications Mumbai (India)