Revista Líbero "LÍBERO PHONE" / Night in (2016) :30 (Spain)

You know by now that the spray will be used. But where? Aaaaah, so that he can’t reach his phone.

Líbero Spray acts like the vanishing spray made popular during the World Cup and can be bought at select newsstands, on ebay and through the site: spray.revistalibero.com – because if you explain it with football, they get it.

See also teenage girl, the Disco dancer, bedroom and night in . See also the long edit Libero Spray

Revista Líbero "LÍBERO BEDROOM" (2016) :30 (Spain)

The Misters is a little … hot to trot. Because it’s Tuesday, you see. And on Tuesdays he goes a little crazy. He goes a little *wink*… He … Goes away. What’s that spray the wife brought out of the night stand?

“Libero Spray is the same as using referees to explain to a player what is the required distance in a free kick. Our innovative product works the same way in order to explain to any man how much distance he needs to maintain from the TV remote, a diary, or even a person,” explains Diego Barcala, Director of the magazine. “We are thrilled at how the campaign strategy has moved into the territory of product development while keeping the concept, humor and insights that have made our brand grow.”

If you explain it with football, they understand.

Líbero, is the magazine that covers culture, style, nostalgia and other content through football. Since the initial launch of the concept, “If you explain with football, you understand” results have been extremely effective. Distribution has grown from only Spain to include México, Argentina, Costa Rica, Colombia and Portugal. International subscriptions grew by 600% and local by 263% in the first months of the original campaign.

Líbero Spray will be available at select newsstands, on ebay and through the site: spray.revistalibero.com

Revista Líbero "LÍBERO SCHOOL" / Teenage daughter (2016) :30 (Spain)

When you are the father of a teenage girl, you should understand that she needs privacy. She needs space. There are things you learn from. Your age tells you. That spray line tells you…..

See, if you explain with football, they get it.

Innovation that has revolutionized football fields everywhere is now within everyone’s reach. An extraordinary invention, that helps men understand the required distance for any situation in life. get yours now! spray.revistalibero.com

“Libero Spray is the same as using referees to explain to a player what is the required distance in a free kick. Our innovative product works the same way in order to explain to any man how much distance he needs to maintain from the TV remote, a diary, or even a person,” explains Diego Barcala, Director of the magazine. “We are thrilled at how the campaign strategy has moved into the territory of product development while keeping the concept, humor and insights that have made our brand grow.”

See also Bedroom.

Bethesda – DOOM launch trailer – (2016) :60 (USA)

Bethesda - DOOM launch trailer - (2016) :60 (USA)
DOOM is back, and will be released Friday the 13th because of course it will be. The demons are back and you need to kill them all as you jump between dimensions. This does look good, unlike the reboot of DukeNukem (can we all say “disappoint?” They wouldn’t even show that trailer until after 11 pm, and lets not talk about the cranky tweets that lost accounts, but I digress… ) So unlike Duke, this game looks to have gotten a major demonic rehaul in the looks department. The fight like hell trailer already made our mouth water. I fear if I get this game you won’t see me again until 2017.

Radio Flyer is imagination on wheels

Radio Flyer isn’t just a wagon. It’a a tool to fuel kids’ imagination. Nice, simple art direction here.

Kismet "VR launch trailer" (2016) :50 (USA)

This trailer is for Kismet, a one of a kind daily fortune telling experience developed by Psyop for Oculus Rift or HTC Vive featuring tarot cards, a daily astrology session and an ancient game called Ur.
Powered by a deck of 22 hand-painted Tarot cards and an accurate real-time map of the solar system, Kismet is meant to be experienced daily, with unique outcomes every calendar day that are directly tied to not only the cards that you choose, but your individual birth date and the actual alignment of celestial bodies at the time of your reading. Seated across a table from an enchanted automaton with the power to look into the future, you’ll be transported to a place where magic is real. Named after the mysterious character at its core, Kismet is inspired by the mystic arts of Tarot and Astrology, brought to life in a beautifully detailed, handmade, gothic style.

Kismet sets itself apart from other VR experiences by delivering the antidote to the many adrenaline-fueled, hardcore game experiences that populate the current marketplace. Rather than pilot spaceships or wield weapons of destruction, Kismet uses VR as a bridge to a more contemplative, spiritual place. Kismet was designed as a broadly inviting experience meant to provoke thought and discussion and appeal to a wide audience.

“I’ve been obsessed with mechanical fortune telling machines ever since I was a child,” says David Chontos, Writer and Director. “Virtual reality has given me a platform to not only create one of those machines entirely from my own imagination, but to step inside of it, and to invite the rest of the world inside with me.”

Kismet is now available for $6.99 on SteamVR for HTC Vive and Oculus Rift. It will be on sale for $4.99 on SteamVR for the first week. Coming Soon to the Oculus Home.

Check out more info here.

TSFF 2016 "Escape room" (2016) 1:40 (Canada)

For the Toronto Silent Film Festival 2016, they showcased seven films that were thought to have been lost or destroyed. Red Lion Canada promoted this by creating the first ever Escape Room on Instagram. in which silent movie fans had to find clues, solve puzzles, find hidden film reels and more to escape. The room was so challenging, very few fans found all the clues. But the lucky few who managed to escape told their story to the police, and help is on the way for those who are still stuck in the Instagram locked room.

ESPN – Movies Can Wait / Queue (2016) :30 (USA)

ESPN - Movies Can Wait / Queue (2016) :30 (USA)
ESPN are flaunting what they do that those streaming network and subscriber TV channels don’t do – and that is air games live. An entire campaign has been created around this insight, illustrating the urgency of ESPN’s live content and how other media – like social or streaming media – can simply wait.

In this ad, a woman flipping through her movie queue, contemplating her options based on a recommendations algorithm. But then she realizes her team is about to play a potentially historic game on ESPN and unlike a movie, she must watch the game right then or be left out. This would indeed be the only reason I’d get ESPN, I’m a football (soccer to you US folks) addict.

NPO Radio2 – Stenders / Requests "Sex machine" (2016) :30 (The Netherlands)

In Dutch this advert is titled platenbonanza, and work son the simply idea that a famous radio DJ gets constant requests for songs, and title are out of context kind of hilarious. Neighbours yell out “sex machine” as he starts his commute, some woman crossing the street yells out “I want your sex!”, a guy at a gas station simply says “hello”. The idea has legs, and could have been funnier if it carried on, maybe they’ll try and campaign it. Possibilities include standing in the supermarket when someone quizzically asks him for “Lost in the Supermarket?”, as he’s getting a coffee someone yells out “Blah Blah Café”, and so on. It could have had the funny turned up a notch, it’s not just sex titles that get awkward when yelled out at random.

Mdden NFL 16 "Madden: The Movie" (2015) 4:54 (USA)

Video games just sell themselves these days, don’t they. I mean, as long as you throw in a whole but of celebrities and athletes (Dave Franco, Christopher Mintz-Plasse, Antonio Brown, Rob Gronkowski, Julio Jones, Coach Rex Ryan, Colin Kaepernic) make it a little weird, add some dinosaurs, Fast and Furious references, Kung Fury-like 80’s nostalgia, and above all, Keep It Bro.™

Pornhub – Premium Parmigiano-Reggiano – (2015) :30 (USA)

Pornhub - Premium Parmigiano-Reggiano - (2015) :30 (USA)
Pornhub are trying so hard to make “Pornhub premium” a thing that they’ve run afoul of a trademark. In this commercial, the man says that a Parmigiano-Reggiano he’s selected is the “Pornhub premium of cheese”. The idea is the same as in Pornhub Premium Wedding Dress and Pornhub Premium Real estate, but for one teeny detail; Parmigiano-Reggiano is a registered trademark, and you do not mess with other peoples trademarks. (Hear that, Adage?)

Parmigiano-Reggiano called the ad “not only distasteful and unacceptable, but offensive for our producers and their work” and further claimed that the video was “vulgarly aimed at making a profit from the exploitation of the fame gained by Parmigiano-Reggiano”.

Spokesman Igino Morini from Parmigiano-Reggiano made sure to point out the main problem: “In the advert they’ve used the term Parmigiano-Reggiano, not the term parmesan which can be used generically in the US”.

Pornhub has responded by censoring the ad on their youtube channel and calling it “banned”, bleeping the trademark in the dialogue. Much like how we handled that Sprite “blowjob” spec ad created by Max Isaacson at Greencard pictures when the trademark was defended. Starve a lawyer, respect a trademark.

Pornhub – Premium Real Estate – (2015) :30 (USA)

This isn’t just premium real estate, this is Pornhub premium real estate. You could get a dog. Just like in wedding dress, all you ever learn is that “Pornhub Premium” is somehow better, but now how it’s better. They’re trying to make Pornhub premium a bom chicka wah wah thing.

Pornhub – Wedding Dress – (2015) :30 (USA)

Pornhub - Wedding Dress - (2015) :30 (USA)
Ah, and here I figured the “Pornhub premium” of wedding dresses would be the one, slightly dishevelled and torn, on the floor.

Pornhub has launched their premium service and are announcing it by attempting to make “Pornhub premium” a thing. I’m tempted to go all “stop trying to make fetch happen” on this, but I wouldn’t actually be all that surprised if it did happen. “This champagne, my friend, is the Pornhub premium of champagnes! *POPS CORK*” … Innuendo, you’ll never be able to escape it.

Helsinki International Film Festival "The Proposal" (2:25) (Finland)

This amazing piece of lunacy was made for to launch The Helsinki International Film Festival, Love and Anarchy. It’s got everything. Action. Romance. Super Heroes. Finns. So silly and so funny.

88FM – Since 1995 – press ads, Israel

88FM is celebrating its 20th anniversary of giving you the best music on the radio by immortalizing our favourite musical instruments, the hairbrush microphone, the pen-drumsticks and the broom-guitar.

Simply, yet cute.

RIFT "Water balloon" (2015) :30 (USA)

Tired of your boring old MMO? Then get a load of RIFT. This RPG is thumbing its nose at the community and telling them to wake the eff up and try something new.

RIFT "Firecracker' (2015) :30 (USA)

There are MMORPG’s and then there’s RIFT, an upstart in the category who is here to show you how MMO’s can really be.

RIFT "Waterbed" (2015) :30 (USA)

Not all MMO games are the same. Some are pretty freaking awesome. Some are here to upset the typical MMO category. Like RIFT.

Bungie "Halo Wars 2: Announcement trailer" (2015) 1:10 (USA)

This gamescom (The European E3 if you would) saw the release of Halo’s Halo Wars 2 trailer, coming fall 2016, and simultaneously on Xbox one and Windows 10. This new iteration promises to be an exciting new strategy game packed with fast-paced action, massive battles, and an all-new Halo story. Let’s hope there’s an actual story there. We all know how Bungie’s other sci-fi shooter Destiny played out.

Space Shower TV "Rock and Roll Panty" (2015) 1:00 (Japan)

Here’s a station ID for Japanese music channel Space Shower TV, featuring some rock and roll and panties.
Apparently they were inspired by a this quote from Stevie Ray Vaughan: “The sound pressure coming from the amplifier causes the hem of the pants to flutter.”

They set out to prove it using wind generated by RAWK. Seriously. Go to rocknroll-panty.jp to see more.

Far from just being your regular station ID, this also incorporates a game which can be played on a smart phone. When you tap in time to the rhythm on the screen a panty shot will appear. If you don’t tap in rhythm then a shot of a macho man appears. The users rhythms determine the outcome.

Project planning and production was done by dot by dot inc., the gigantic speaker was built by Invisible Design Lab, Taguchi Craft Ltd. and the
music is performed by the 3 piece rock band, KING BROTHERS. The panty presentations on top of the speaker are by the popular fashion model and
musician, Hikari Shiina.