Dirk Nowitzki’s Parody of Geico’s ‘Hump Day’ Ad Is Actually Pretty Awesome

Dallas Mavericks forward Dirk Nowitzki, clad in his uniform and flip-flops, horses around in this parody of Geico's "Hump Day" commercial, strutting through the team's administrative offices and asking various cube-jockeys, including the team's equine mascot Champ, to "Guess what day it is?" Dirk is stoked because it's game day, unlike the original ad's talking camel, who was more of a Wednesday fan. The spoof's punch line, also playing off the Geico ads: How happy are folks who buy Mavs' season-ticket packages? Happier than Dirk on a game day! It's a cute spot, and Dirk finds the perfect mix of goofy charm and self-deprecation. And while we're on the subject of music—sorry, my transition game is off today—Dirk's also amusing in this beat-boxer clip co-starring wacky German D.J. Flula and a couple of Mavericks dancers. Oh, he can't match Kobe Bryant's mad classical piano skills, but still, check it out. "Satisfaction" guaranteed!


    

Stars Past and Present Light Up Ads for the NBA Finals

As the NBA pivots from the conference semifinals to the league championship series, its ads naturally have shifted from memorable moments in the playoffs ("Big is now") to images from past NBA Finals ("Forever is big"). Dirk Nowitzki of the Dallas Mavericks and Kobe Bryant of the Los Angeles Lakers star in the first two NBA Finals ads, which were created by Goodby, Silverstein & Partners. Each execution freezes on a key shot each star took en route to a team championship. The action then shifts to the same frozen image as it appears on a cake, in action figures, etc. The latest spot, from the NBA's production arm, NBA TV, celebrates past winning teams with a montage that dates back to the old Minneapolis Lakers of the 1950s. Lots of basketball icons here, from the Celtics' Bill Russell and the Knicks' Willis Reed to the Lakers' Magic Johnson, the Bulls' Michael Jordan and the Heat's LeBron James, who smiles broadly amid a sweet spray of champagne. Daniel Meiseles was executive producer on this celebratory ad, known as "Finally Forever."