May 09

MRY VISA Spot Marks Michael Sam’s Debut as Spokesman

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Michael Sam hasn’t even been drafted yet, but things are looking good for the man who would be the NFL’s first gay player: he’s already signed his first endorsement deal.

Here’s his spot for VISA from MRY and production company Decon, released just in time for the start of the draft:

The message sticks very close to what Sam’s been saying all along: Sure, I’m gay, but it’s no big deal. Just focus on how well I play the game.

Unlike Sam, Auburn’s Greg Robinson got drafted in the second round by The Rams last night. His spot after the jump…

continued…

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Mar 31

Here’s Cedric Devitt’s Announce About David Weinstock

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cedricdevitt

In case you missed our post last week about leadership issues at MRY, here’s the statement from agency CCO Cedric Devitt regarding the co-creative leadership appointment of David Weinstock. Here’s the brief note.

“All,

For those of you who missed the update at 10@10, please join me and Matt B in congratulating David Weinstock on his new role as Chief Creative Officer.
Effective immediately, he will be sharing duties with me agency-wide.

Over the last 15 months David has been an amazing partner in leading the creative output of the agency. His work on Visa, Neutrogena, StubHub and Pizza Hut has been central to growing our business this year. In his new role, David will continue overseeing all creative work for our clients west of the Mississippi.

So when you see David, please be sure to give him a well-deserved hug and or chest bump.

Onwards!

Cedric

P.S. He asked that I clarify that he is not moving to SF (yet;))”

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Mar 24

Here’s Some Quick Clarification on MRY Creative Leadership

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cedricdevittWe’ve received a few tips this morning regarding the status of MRY’s creative heads, namely CCO Cedric Devitt and ECD, David Weinstock. From what we’ve been hearing through the Spy line, the former was out and the latter was in as creative chief at the agency, but alas, this appears to be far from the truth. Official word just came down from MRY that both Devitt and Weinstock are continuing their roles in leading the creative team at MRY. According to the agency, “MRY is thrilled with both of them, and both are thrilled with MRY. There is no truth at all to any rumor that Cedric is going anywhere.”

Devitt (pictured) has been with the agency as a creative head since the pre-LBi/MRY merger days back in late 2009 while Weinstock has served as ECD at MRY for three years.

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