Jul
09
Yellow Pages – Darts! – ambient, Canada
Posted in: Uncategorized
Yellow pages and Cossette Communication Marketing are at it again throwing darts around all over Toronto. Won’t SOMEBODY PLEASE think of the poor crushed pub tables!?
Jul
08
Euro RSCG Amsterdam recruitment – a very targeted poaching poster
Posted in: Uncategorized
One doesn’t usually book a single busposter (or “abri poster” as it’s called in Dutch) – but that’s exactly what Euro did for this one. This poster is at a tramstop where tram number 5 picks up creatives and suits from the four largest agencies in Amstelveen – a suburb of Amsterdam. They are either on their way home, or heading to the Bermuda triangle and a few drinks after work, quite likely hanging out with other ad-people. Either way, these ad-men and women wait here and the tram stop poster now speaks to them directly – want another job? Euro RSCG got help from JC Decaux so that they could make this one-time-and-place-only poster was placed on the ideal spot. Useless trivia: I used to wait for the tram at exactly this stop.
Agency: Euro RSCG Amsterdam
Joost van Praag Sigaar (Creative Director & CW)
Laurens Boschman (Creative Director & AD)
Jul
05
SA Post Office “Keep your secrets, secret.” (2007) 30″ (South Africa)
Posted in: UncategorizedOur challenge was to communicate the benefit of a PO Box without bad-mouthing street delivery.
Idea: A PO Box affords you the luxury of privacy that any other address can’t.
Agency: Saatchi & Saatchi SA
Creative Director: Rajesh Ranchod, Eric Frank
Copywriter:Gift Manganyi, Eve Sigalas
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