‘Christians Make Better Lovers,’ Claims Ad Campaign
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Christian singles in the U.K. seeking like-minded partners to share romantic dinners of fishes, loaves and vino on Saturday nights might want to check out these cheeky posters launching today in London's Underground that use headlines like "Christians make better lovers" and "Another dating website? Thank God!"
The work, by ad agency Noah for Christian Connection, contends that, for the faithful, " 'Love one another' is written into their code. So if you are a single Christian person, why not give our award-winning dating site a try?"
Agency creative director Chas Bayfield, who designed the retro ads with artist Alex Fawkes, tells Co.Create that he strove to take the message "away from cloying sentimentality and into the mainstream through wit and [by] tapping into popular culture, with a campaign that is contemporary and relevant—something many church organizations aren't always known for."
Indeed, the campaign provides a clever counterpoint to both the squeaky-clean Stepford-esque Christian Mingle approach and the sinfully annoying secular oeuvre of creepy smart-ass Neil Clark Warren.
More images below.
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