She was by the wall, asleep, wearing a black sleeveless dress picked out by her personal stylist, who was busy applying a layer of makeup to her resting face. The room, deep in the Venetian Hotel in Las Vegas, was the antithesis of what Las Vegas stands for. There was no glitz or glamour. It…
On the final day of the Consumer Electronics Show last week, I was walking through the crowded Las Vegas Convention Center when I saw the usual gaggle of techies blocking an aisle. Cameras drawn, they were watching a robot that looked more like a giant metallic crab. A moment later, a man walked up to…
Every year, the Consumer Electronic Show sets the agenda for the biggest trends and gadgets. Thousands of marketers descend into the desert to discuss the tech that consumers will soon get their hands on–and what it means for brands. As technology weaves more intricately into our daily lives and consumer adoption continues to grow, CES’s…
Fresh off her powerful acceptance speech at the Golden Globes for her role as Renata Klein in HBO’s hit Big Little Lies and her part as a leading character in the new Star Wars: The Last Jedi, Laura Dern wants to play more complex and culturally relevant characters, which is something she says audiences desire….
Instead of taking off this week from his usual duties as host of the popular app-based trivia game HQ Trivia, Scott Rogowsky went live from Las Vegas, where he spent time on the showroom floor of the Las Vegas Convention Center during the annual Consumer Electronics Show. The gig, part of a partnership with Super…
Looking for a cuddly robot? Or maybe you’re interested in a pair of shoes that can detect when you’ve fallen and call for help? Good news–CES has a startup for you. Eureka Park, the area of the conference that focuses on startups, is full of Internet of Things devices and future-forward ideas. There’s Buddy, the…
To help high school athletes understand the importance of hydration on and off the field, Gatorade has created a virtual reality football training game starring Peyton Manning. This week at the Consumer Electronics Show in Las Vegas, Gatorade and its agency partner OMD previewed “Beat the Blitz,” which used Microsoft’s holographic technology to capture Manning…
The Consumer Electronics Show has turned into the Alexa show, with all types of companies investing in bringing the digital assistant to gadgets. At CES, Amazon hosted nine presentations and workshops to talk about Alexa. However, you could also find Alexa in PCs, ovens, fire alarms, headphones and more throughout the show. It’s no wonder…
In a race to find the future of tech, even the fastest man in the world might have trouble navigating a crowded convention hall. Olympic gold medalist Usain Bolt visited the Consumer Electronics Show this week in Las Vegas, where he was able to explore a few areas of interest to him unrelated to running:…
Spanning 11 venues, 24 categories and 2.5 million square feet, the show floor of the Consumer Electronics Show is a maze of startups and big brands showing off everything from souped-up television sets to Internet of Things devices and appliances. To help clients manage the show floor, agencies and publishers put together curated tours to…
Marketers’ love-hate relationship with Facebook and Google is complicated. While the duopoly’s grip across digital advertising only continues to grow–the two make up 60 percent of 2017 digital spend, per eMarketer–marketers’ concerns about brand safety, data and fake news also continue to grow. Given the platforms’ massive clout and the lack of data that marketers…
The importance of audio as a brand marketing tool will accelerate quickly as it is increasingly twinned with AI applications to enhance consumer journeys. That was the CES 2018 take away for Pandora’s newly minted CMO Aim?e Lapic, who is seeing more lifestyle brands becoming integrated into consumer electronics devices than ever before. “This trend…
Joshua Spanier, senior marketing director of global media for Google came away from CES with a very clear view of just how fast technology development is outpacing consumers’ ability to make sense of it, never mind adopt it. Spanier pointed to the huge curved screens from LG and their inevitable convergence with AI and IOT…
After marathon sojourns through CES 2018 this week, Raja Rajamannar, CMO of Mastercard, came away with three observations that will guide the brand’s marketing efforts in 2018 and beyond: simplicity, accelerating AI and improved cross-border communications. “Simplification is taking two routes: putting everything together in one device or making it have a single function,” said…
Digital assistants are learning to activate a lot of things. They’re used to activating phones, lights, speakers, televisions and cars. Now, Google is taking a more playful route to promote its own Google Assistant this week in Las Vegas. At the Consumer Electronics Show, Google has supersized the way people interact with its artificial intelligence…
Legendary boxer Floyd Mayweather debuted a VR boxing and fitness game Tuesday at the Consumer Electronics Show in Las Vegas that lets fans and fighters face a VR version of Mayweather himself in a digital ring. The game, “Mayweather Boxing & Fitness Virtual Reality Program,” will initially only be available at his Mayweather Boxing Club…
Digital assistants are coming to your TV, aimed to make your life easier–one voice command at a time. A slew of TV product announcements arrived on Monday at the Consumer Electronics Show, each promising a bigger and better device to binge-watch your latest Netflix obsession. And soon, it will finally be OK to talk to…
Shortly before noon today, the Consumer Electronics Show in Las Vegas suggested attendees head outside to the solar-powered outdoors due to a partial blackout inside the Las Vegas Convention Center, where around 180,000 attendees are visiting to preview the future of technology. While we work through this isolated power outage feel free to visit our…
Global brands are gearing up for the European Union’s General Data Protection Regulation (or GDPR), which will go into effect in May and change how brands collect and store data. Chiefly, the new rules limit the amount of data that marketers can collect on European consumers, who have more options about what data companies can…
In the near future, be sure to tip your robot. Just don’t tip it over while it’s delivering you pizza. Pizza Hut has been working with Toyota to develop ways to deliver personal pies via person-less transportation. One of those ways: Using the auto brand’s autonomous driving platform to operate an e-Palette, a self-driving vehicle…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
