Hasta La Creative!

Toronto-based agency Red Urban launched a new campaign for the Subaru Impreza, listing all the “Reasons” the car is made the way it is.

Built around a 30-second broadcast spot, also being released as a 15-second pre-roll ad, the campaign takes a slightly different approach for the brand. “In the past, Subaru has focused more on the pure driving experience with Impreza, kicking updirt in the desert etcetera,” said Christina Yu, executive creative director at Red Urban, in a statement. “We wanted to show the versatility of the Impreza and how it can tackle the everyday, as well as the  unexpected, unlike any other compact car.”

The ad presents a series of scenarios in which having an Impreza can make a big difference. These range from “getaways” to “one of those days” and dealing with hazards like “potholes,” “epic storms,” and asshole drivers. “There are many reasons we make the Subaru Imrpeza the way we do,” the spot concludes. Print ads for the campaign explain the differences between the Impreza and other compact cars in more detail, while radio ads “use clever sound design to showcase key features in a different way altogether.”

Credits:

Lowe & Partners launched a new online spot for Knorr entitled “Flavour of Home.”

Shot by Oscar nominated documentary director Nanette Burstein, of Hungryman, the spot tells the story of a mother sending a home cooked meal to her daughter, who takes care of Huskeys in arctic Finland. The spot opens with the daughter describing her passion for her work, but also what she misses about home, specifically her mother’s home cooked meals. So the mother travels to Finland to bring her daughter a home cooked meal. When she tries the meal she feels like she’s “back at home again,” even though she’s hundreds of miles away. But when the mother makes an appearance is when things really get emotional. Susceptible parties might want to have the tissues on hand.

“We believe life should be full of flavour, and what better flavour to celebrate than the taste of home,” said Jon Affleck, global brand director at Knorr, in a statement. “We were keen to capture a true and authentic story that brings to life how flavour is so much more than just taste; it’s about emotion.”

Credits:

Client Name: UNILEVER

Campaign Name: KNORR FLAVOUR OF HOME

Global Creative Director: Richard Dennison

Creative Team: Rob Bovington, Stephen Webley

Agency: Lowe & Partners

Planner: Rebecca Morgan

Account Team: Richard Ellis, Monika Tomala

Agency Producers: Trudy Waldron

TVC “Flavour of home”

Production Company:   Hungryman

Director:  Nanette Burstein

Exec Producer: Kevin Byrne

Producer: Jack Beardsley

Editing House:  Marshall Street Editing

Editor:  Gary Forrester

Post Production: Absolute

Audio Post Production: 750 MPH

PR Agency: Edelman

Global Media Agency: PHD

Media Agency: Mindshare

To help hype up their hometown team, bi-coastal production company The Famous Group follows what they’ve done for a variety of teams including the Brooklyn Nets, the New York Knicks, and the Dallas Cowboys by unveiling a short, sweet piece of eye candy for the LA Clippers.

3D court projection is nothing new — check out what various NBA teams have done here — but it remains a quick, compelling way to get fans involved before player introductions even get underway.

Above is the latest effort from Famous Group for the Clippers, which ran prior to the team’s March 20 game against the Washington Wizards at the Staples Center. Most surprisingly, it appears that the players remain unfazed by the technical wizardry (complete with Lil’ Jon soundtrack) unfolding around them as they continue their pre-game warmup.

According to Famous Group executive producer Andrew Isaacson,  “We wanted to provide the Clippers with an explosive opening video that takes court projection to the next level.  The combination of our big 3D animation coupled with the physical LED balls allow fans to literally become part of the show.”

For what it’s worth, the 3D intro was probably worth the price of admission, but the fact that the Clippers beat the Wizards 113-99 sweetened the deal.

Client: Los Angeles Clippers

President, Business Operations: Gillian Zucker

Vice President, Marketing: Matt Paye

Game Entertainment Director: Marianne Bogoyevac

Spirit Dance Team Director: Audrea Harris

Production Company: The Famous Group, LA/NY

Executive Creative Director: Greg Harvey

Executive Producer: Andrew Isaacson

Creative Director: Hemu Karadkar

Managing Director: David Kwan

Producer: Brandon Grabowski

Producer: Ben Baisden

Editor: Steve Davis

Designers/Animators: Mike Cahill, Tyler Hayward

Designers: Jose Guardado, Tin Tran

Animators: James Kim, Josh Pierce, Troy Chrisman

Live Video Capture & Editing: Steve Davis, Tony Rago

Sound Design: 740 Sound

Owner: Scott Ganary

Producer: Jeff Martin

Designer: Chris Pinkston

Court Projection: Benchmark Productions

Consultants: Chris Tardiff and Josh Bachman

Arena Support: AEG Worldwide

Director: Wade Loewe

Lighting Designer: Tad Inferrera

Music: DJ Snake, Lil Jon

LED balls: Chaos

AMV BBDO launched a new campaign for Currys PC World entitled “Tech for the life you dream of…”

In “Pina Colada” (featured above) a woman fantasizes about using her refrigerator’s ice maker for a variety of exotic cocktails. After a musical fantasy sequence, however, she is interrupted by a very different reality. The spot ends with the line “Tech for the life you dream of*” followed by “*and the one you live.” Other ads in the campaign follow the same humorous fantasy/reality approach, depicting a father who imagines himself as a top chef but whose son requests something a bit simpler than he’d imagined for dinner and a child entertainer who wishes he was in a metal band.

Credits:

Agency: Abbott Mead Vickers BBDO

Client: Currys PC World

Directors: The Bobbsey Twins From Homicide

Executive Creative Director: Alex Grieve

Executive Creative Director: Adrian Rossi

Producer: Andrew Studholme

Production Company: Blink

Executive Producer: James Bland

Agency Producer: Polly Lowles

Creative Director: Clark Edwards

DOP: Christopher Sabogal

Editor: Ed Cheeseman

Post Production: The Mill

Copywriter: Clark Edwards

Agency Planner: David Edwards

Agency Planner: Sarah Sternberg

TV Producer: Polly Lowles

This isn’t a DreamWorks teaser…it’s the latest work for Michelin by TBWAChiatDay.

The agency, which won the account back in 2008 and created a campaign the following year to refocus attention on a newer, thinner Michelin Man (real name “Bibendum”), extended the earlier work with this new spot, created “in collaboration with leading animation house Psyop.” It debuted during the NCAA tournament on Sunday, and here’s the press release.

The ad, which stars a seemingly single dad and his college-aged daughter, highlights the safety angle to promote the “MICHELIN Premier tire,” released almost exactly one year ago today:

For context, the agency’s earlier work dating from 2009 cast the spokesperson as more of a super hero armed with “the right tire”:

…and in case you’ve never seen it, here’s a fascinating animated film that told the story of Mr. Bibendum way back in 1935 with the help of one George Gershwin:

We found that in the excellent  “The Story of The Michelin Man” on the LogoDesignLove blog, which also includes Bibendum’s first appearance from 1898:

He does look a bit less…fascistic now.

Client: Michelin

TV:  “Keys”

AGENCY: TBWAChiatDay NY

Rob Schwartz, Chief Executive Officer

Matt Ian, Executive Creative Director

Erik Bjorklund, Assistant Creative Director/Art Director

Craig Gellar, Assistant Creative Director /Copy Writer

James Cheung, Global Creative Director

Dan Bradbury, Integrated Producer

Jason Souter, Group Executive Producer

Chad Hopenwasser, Head of Integrated Production

Kristina Fraites, Account Supervisor

Hugo Murray, Account Director

Marnie Darren, Group Account Director

Julie Darlow – Group Planning Director

ANIMATION: PSYOP

Director: Eben Mears, Anh Vu

Executive Producer: Lydia Holness

Head of Production: Chris Kiser

Producer: Nick Read

Associate Producer: Chante Edwards

Art Director: Eunice Kim

Designers: Samantha Ballardini, Felipe Hansen, Denny Khurniawan, Hyesung Park, Christoph Sarow, Derek Stratton, Anh Vu

Lead Technical Director: Frank Naranjo

Lead VFX: Eban Byrne

VFX: Andy Hara, Shawn Lipowski, Chris Santoianni

Modeler: Bryan Eck, Briana Franceschini, Michelle Ko, Felipe Hansen

Rigger: Frank Naranjo

Lead Lighter:  Jonathan Lee

Lighter: Oliver Castle, Briana Franceschini, Jim Gettinger

Lead Animator: Pat Porter

3D Animator: David Han, Ryan Moran, Stephanie Russell

Storyboard Artist: Ben Chan

Matte Painter: Dark Hoffman, Anh Vu

Lead Compositor: Thomas Panayiotou

Compositor: Herculano Fernandes, Sang Lee

Flame Artist: Warren Paleos

Flame Assist: Claire Pereira De Souza

Motion Graphics: Paolo Garcia

Editor: Jesse Coane

SIXIEME SON MUSIC:

Michaël Boumendil, President & Executive Creative Director

Laurent Cochini, Consulting Director

Julien Goris, Artistic Director

Vincent Turbé, Associate Artistic Director

Eric Caissy & Julien Rimailho, Creative Design

Ella Duda, Project Manager

SOUND DESIGN: Sound Lounge

Seth Phillips, Mixer/Sound Designer

Mike Gullo, Producer

TBWAChiatDay LA has launched a new anthem ad for Miller Lite entitled “Wonderful World.”

The 60-second spot celebrates everyday pleasures and the small joys of life. “They tell you it’s out there somewhere…upon a star, over a rainbow, through the woods, down a road less traveled” says the voiceover, over footage of friends enjoying a Miller Lite while bowling and playing softball. “But it’s not on a map or some app, it’s not success or excess, it’s not someday or somehow,” the spot concludes as the scene shifts to a backyard barbecue, “It’s wherever you are, whatever is true.”

The spot’s positivity stands in contrast to rival Budweiser’s continuing trolling of hipsters (although there is a slight nod to hipster bashing via one guy’s “I Hate Kale” t-shirt). Rather than trying to take down the competition, Miller Lite instead presents itself as an integral part of the type of fun occasions anyone can relate to. While this is certainly nothing new for the category, the spot does manage to chart some new ground through its distinctive direction (the shot from the bowling ball’s perspective bleeding into a runner sliding into second base at a softball game comes to mind). And while some may find the narrative voice a tad on the cheesy side, it at least avoids making the brand seem bitter and hypocritical.

Credits:

Client: Miller Lite

Andy England – Chief Marketing Officer

Gannon Jones – VP of Brand Marketing, Miller Family of Brands

Ryan Reis – Senior Director, Miller Family of Brands

Greg Butler – Director, Miller Lite

Jeanne-ette Boshoff – Senior Marketing Manager, Miller Lite

Julia Watson – Marketing Manager, Miller Lite Multicultural

Agency: TBWAChiatDay LA

Stephen Butler  – Chief Creative Officer

Fabio Costa – Executive Creative Director

Mark Peters – Creative Director

Jason Karley  – Creative Director

Rick Utzinger – Creative Director

Matthew Woodhams- Roberts – Creative Director

David Horton – Creative Director

Dave Estrada  – Senior Art Director

Nick Ciffone   Senior Writer

Brian O’Rourke – Director of Production

Anh-Thu Le – Executive Producer

Stanton Hill – Senior Producer

Jill Nykoliation – Business Lead

Chris Hunter – Group Account Director

Scott McMaster – Group Planning Director

Bryan Reugebrink – Account Director

Tommy Cottam – Account Supervisor

Production Company: Smuggler

Lisa Tauscher – Executive Producer

Henry-Alex Rubin – Director

Andrew Colón – Line Producer

Editorial: Rock Paper Scissors

Damion Clayton – Editor

Benjamin Cline – Assistant Editor

Ana Orrach  – Producer

VFX: A52

Zach Wakefield – Producer

Pat Murphy – Flame artist

Paul Yacono – Colorist

Mix: Lime Studios

Susie  Boyajan – Executive Producer

Joel Waters – Mixer

Tom Paolontonio – Assistant Mixer

Kayla Mashburn – Assistant Mixer

Music: Beacon St.

Adrea Lavazzoli – Executive Producer

Andrew Feltenstein – Composer

In an effort to show that their city should be known for its coffee just as much as its coffee shops (pretty tall order), 180 Amsterdam has unveiled a new campaign for java brand Moyee that’s aimed squarely at those with a tendency to indulge.

Aptly dubbed “Under the Influence,” the agency’s effort capitalizes on research that suggests cannabis heightens one’s sense of taste and smell — so what better scenario than to invite users to taste some brew while high?

You’ll see the results in the two-minute clip, shot in an interview style that almost makes viewers feel like witnesses to multiple therapy sessions (the descriptions are just as you’d expect).

Regardless, it’s an interesting way to deviate from the usual Amsterdam cliches while also promoting a coffee brand that works with Ethiopian entrepreneurs and aims to create “radical social impact” along the way.

In a statement, Moyee Coffee founder Guido van Staveren van Dijk says:

“Our campaigns always play into a relevant topic. Cannabis may be tolerated in Holland, but it remains a sensitive topic here. You could even say that, by legalising cannabis, Colorado and Oregon have out-liberalised Holland. ‘Under the Influence’ is our playful way of tapping into the public debate.”

More info about the campaign here.

Client Moyee Coffee
Founder Guido van Staveren van Dijk
Creative Director John Weich

Agency 180 Amsterdam
President & Chief Creative Officer
Al Moseley

Creative Director
Martin Beswick

Art Director
Stephane Lecoq

Junior copywriter
Ben Langeveld

Junior Art Director
Ingmar Larsen

Account team
Dan Colgan

Producer
Claire Ford

Assistant Producer
Davide Janssen

Strategy team
Paul Chauvin and Vincent Johnson

Production

Director
Tobias Pekelharing

Executive Producer
Daphne Story

Editor
Fiona Fuchs

Post-production company
MPC Amsterdam

Audio post-production company
Wave Amsterdam

Deutsch LA has launched its new “Breakfast Defectors” campaign promoting Taco Bell’s latest breakfast menu items with an ad entitled “Routine Republic.”

The spot debuts today as a 60-second broadcast spot and in a three minute online version (above). In the extended version, Deutsch LA introduces a dystopian “Routine Republic” where inhabitants are told “Happiness is the same breakfast.” Citizens are kept in line by leaders wearing clown makeup (in an obvious nod to competitor McDonald’s) and extensive surveillance. Two young defectors, however, escape and find a hexagonal alternative. It seems like a strange approach initially, but actually continues the brand’s previous tactics of targeting McDonald’s (an approach which dates back to the launch of Taco Bell’s breakfast menu) and appealing to younger audiences.

The “Breakfast Defectors” campaign will continue to roll out over the course of the month, with further “Breakfast Defector” spots going live later this week and OOH elements in New York and Los Angeles, as well as additional  “Routine Republic” will make its broadcast debut today during the finales of MTV’s The Challenge and ABC Family’s Pretty Little Liars finale, and will later run during the finale of AMC’s The Walking Dead.

Credits for “Routine Republic”:

Client Credits:

Chief Marketing Officer: Chris Brandt

VP, Brand Creative Director: Tracee Larocca

Director of Advertising: Aron North

Manager, Brand Experience: Ashley Prollamante

Food Consultant: Carolyn Avelino

Deutsch Credits and Titles:

Creative Credits:

Chief Creative Officer: Pete Favat

Chief Digital Officer: Winston Binch

Executive Creative Director: Brett Craig

Group Creative Director: Tom Pettus

Creative Director: Scott Clark

Creative Director: Pat Almaguer

Senior Art Director: Jeremiah Wassom

Senior Copywriter: Chris Pouy

Director of Integrated Production: Vic Palumbo

Executive Producer: Paul Roy

Producer: Damon Vinyard

Music Director: Dave Rocco

Associate Music Producer: Eryk Rich

Design Credits:

• Design Director: Nathan Iverson

• Senior Designer: Erin Burrell

Account Management Credits:

• Group Account Director: Walter Smith

• Account Director: Katie Klages

• Account Supervisor: Krista Slocum

• Account Executive: Kaitlin Tabar

Account Planning:

• Chief Strategy Officer: Colin Drummond

• Group Planning Director: Jill Burgeson

• Group Planning Director: Lindsey Allison

• Senior Account Planner: Kelly Mertesdorf

Business Affairs/Traffic:

• Director of Integrated Business Affairs: Abilino Guillermo

• Senior Business Affairs Manager: Ken Rongey

• Associate Business Traffic Manager: Missy Stella

• Senior Broadcast Traffic Manager: Sarah Freeark

Executives:

• CEO, North America: Mike Sheldon

• President, Los Angeles: Kim Getty

Live Action Production Company: Arts & Sciences

• Director: Michael Spiccia

• Director of Photography: Germain McMicking

• Managing Director / Partner: Mal Ward

• Executive Producer / Managing Partner: Marc Marrie

• Head of Production: Christa Skotland

• EP / Producer: Ben Scandrett-Smith

Editorial Company: Union Editorial

Editor: Jim Haygood

Assistant Editor: Anil Baral

President/Managing Partner: Michael Raimondi

Executive Producer: Rob McCool

Post Facility: VFX

Ogilvy Sydney has launched a ten spot campaign promoting Copa Coca-Cola 2015, “a Coca-Cola-sponsored youth soccer tournament uniting talented teenagers from over sixty countries in support of teamwork and sportsmanship.”

The 45-second launch spot (featured above) introduces each teen ambassador as they receive a letter from Coca-Cola giving them a nickname describing their style of play and step out of their front doors right onto a soccer field. All of the spots were directed by award-winning filmmaker Marc Raymond Wilkins, with follow-ups documenting the stories of each individual ambassador. Profile spots were filmed on-location in Poland over the course of six days, incorporating text into the live action to  help tell each individual’s story and describe their contribution to their team. The campaign is airing online globally on Copa Coca-Cola’s ambassador page and will culminate in a finale, which has yet to air.

“I love that soccer can eliminate boundaries and be a catalyst for growth, determination and collaboration,” Wilkins said, in a statement. “In that vein, I wanted to create profiles that were intimate, while at the same time universal in their message. Each of these teens is inspiring and authentic, so using a raw visual style rather than enhancing or finessing served to underscore the reality of their stories and the sense of humanity and common ground that drives the tournament.”

Credits:

Agency: Ogilvy Sydney
Creative Group Head: Boris Garelia
Senior Copywriter: Scott Mortimer
Senior Art Director: Wellison D?Assuncao
Copywriter: Blake Arthur
Art Director: Matt Ennis
Group Account Director: Ben Hallam
Senior Account Manager: Ruth Hatch
Agency Producer: Gabe Hammond

Production Company: Papaya Films
Executive Producer: Kacper Sawicki
Line Producer: Tomek Kulesza
Director: Marc Raymond Wilkins
Director of Photography: Burak Turan
Production Design: Grzegorz Piatkowski
Editor: Wojtek Wlodarski
Postproduction: Televisor

JWT Canada launched a campaign promoting the 2015 Canadian Film Fest, which runs at   Toronto’s Royal Theatre from March 25-28th.

Last year, JWT Canada promoted the event with the tongue-in-cheek “Canadian Zombie” spot. This year’s effort takes a similarly lighthearted approach, imaging “The Academy of Cliche” which is exactly what it sounds like. The academy’s head instructor describes their approach — “The Cliche Method” — as  emphasizing repetition and predictability. “If I can’t see it coming, I already don’t like it,” he says. Text at the end of the spot invites viewers to “Escape the cliche,” positioning the 2015 Canadian Film Fest as the opposite of what they’ve just seen.

It’s a lighthearted yet effective way to promote the event, even if its humor never quite lands as intended. In addition to the two-minute cinema ad (featured above), JWT Canada is also releasing a series of shorter broadcast spots leading up to the festival.

Credits:

Creative Agency: J. Walter Thompson Canada

Chief Creative & Integration Officer: Brent Choi

SVP Exec Creative Director: Ryan Spelliscy

VP Associate Creative Director: Colin Winn

Copywriters: Colin Winn, Tyler Schell, Pip Scowcroft

Art Directors: Christian Martinez, Kara Wark

Producers: Caroline Clarke, Chris Huber

Production Company: OPC

Director: Jono Hunter

DOP/Cameraman: Andre Pienaar

Executive Producers: Liz Dussault, Harland Weiss, Donovan Boden

Line Producer: Dennis Beier

Editorial Company: School Editing

Editor: Aaron Dark

Editorial Assistant: Drew MacLeod

Executive Producer: Sarah Brooks

Colourist: Conor Fisher, Alter Ego

Online/Visual Effects: Fort York 

Music: Grayson Matthews

Casting: Mann Casting