Hasta La Creative!

Back in February, BBDO New York released a 30-second spot for Priceline called “Life Lessons,” featuring former NBA players David Robinson and Latrell Sprewell giving some very different advice to a young girl.

In the prior case, her dad booked with Priceline and took her to a Spurs game, in the latter, they didn’t use the service but ended up running into Sprewell while watching the game at a diner. Now, the agency has released a follow-up featuring outtakes from the spot entitled “Life Advice with Robinson and Sprewell.”

The new effort takes a look at a few different responses from each player, always following the general tone of the original. They’re pieced together with some graphics you might recognize from the ’90s.

It’s a timely release, given that the Spurs are currently competing in the NBA Playoffs and Sprewell is possibly getting kicked off of Twitter before making a slightly sad comeback?

How can I get verified @verified ???

— Latrell Sprewell (@SpreeFourThree) May 1, 2016

(Don’t even bother trying, dude. Twitter never responds.)

If you didn’t find the original spot funny, nothing here will change your mind; many of the lines were outtakes for a reason. Fans of the original’s approach, however, will find nothing but punchlines. Highlights include Robinson saying “Always think like a proton, and stay positive” and Sprewell telling the girl, “And that’s why we use our words to settle our differences.”

Credits:

Agency: BBDO New York
Client: Priceline

David Lubars – Chief Creative Officer, BBDO Worldwide
Greg Hahn – Chief Creative Officer, BBDO New York
Chris Beresford-Hill – Executive Creative Director
Dan Lucey – Executive Creative Director
Dan Kenneally– Creative Director
Ryan Raab– Creative Director
Tricia Lentini – Executive Producer
Amy Orgel – Project Manager
Tom Naughton – Group Planning Director
Ross O’Donovan – Senior Director
John Chleborad – Account Director
Laura McWhorter – Account Manager
Shelly Bloch – Business Affairs

The Marketing Arm: Celebrity Talent
Director: Matt Fleming

oPositive Films:
Jim Jenkins – Director
Ralph Laucella – Executive Producer
Marc Grill – Line Producer
Ellen Kuras – Director of Photography

Mackenzie Cutler:
Mike Leuis – Editor
Sam Shaffer – Sound Designer
Executive Producer: Sasha Hirschfield

Titles/VFX:
Schmigital

BBDO New York teamed up with the NYPD Missing Persons Department to try a new approach in helping to locate a missing person, namely a boy from Brooklyn named Patrick who has been missing since 2010: putting a face on a faceless mannequin and repurposing it in an attempt to locate the individual.

BBDO New York and the NYPD worked with local studio and portrait sculptor Michael Evert, who used a rendering of how Patrick would appear today to sculpt the face. The resulting mannequin is displayed in the retail window of heritage raincoat brand K-Way, with a caption explaining its very unfortunate context.

An iPad in the store also provides customers with more information while a dedicated microsite and #BringPatrickHome hashtag drive further awareness. The display will run through mid-May.

It’s an inventive repurposing of both mannequins and the retail window, and K-Way executives can sleep a little better knowing they’ve contributed to/aligned their brand with a worthy cause.

The important thing, though, is the potential good that could come out of the project: not just for Patrick, but as an added approach to find other missing people as well. Here’s hoping he’s reunited with his family and this is just the first of many successful applications of the approach.

“We are absolutely committed to reminding the public that their help is needed if we are to ever find him,” said Lt. Christopher Zimmerman in a statement. “Any information, no matter how seemingly inconsequential, is appreciated. The ‘Invisible Faces’ program is an ingenious way to gather new leads. We thank BBDO, K-Way New York and everyone involved for bringing this idea to our attention.”

“BBDO New York is a New York institution, and we are proud to lend our support to the NYPD,” added BBDO New York president and CEO John Osborn. “This is our ‘moon shot’ at taking a more innovative approach to partnership and tackling the toughest of problems. After all, that’s when marketing works best, when it helps solve the seemingly unsolvable.”

Credits:
Client: NYPD
Agency: BBDO New York
Title: Invisible Faces

Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, BBDO NY: Greg Hahn
Executive Creative Director: Tom Markham
Associate Creative Director / Art Director: Bianca Guimaraes
Senior Copywriter: Rodrigo Linhares
Senior Art Director: Florian Marquardt

Director of Integrated Production: David Rolfe
Executive Producer: Neely Lisk
Lead Integrated Producer: Courtney Fallow
Director: Andrew Osborne & Koji Yahagi

Account Manager: Cara Roberts

Production: Standard Transmission
Portrait Sculpture: Michael Evert

Logo Design: Bhanu Arbuaratna and Kimberly Blasnik

What, you don’t believe that VR is going mainstream? Get used to it.

BBH London launched a new campaign for Samsung, helping traveling parents stay in touch with their children via “Samsung Bedtime VR Stories.”

Based around the insight that one third of parents miss out on bedtime with their children due to busy schedules, the campaign set to offer up a virtual bedtime story experience that was the next best thing. Launching with a single story, “The Most Wonderful Place to Be,” the experience allows a parent and child to read an interactive story together, inhabiting a VR world together. They can even talk to each other during the story, while appearing next to each other on the story’s magical bed.

While no substitute for the real thing, and possibly detrimental to actually getting a good night’s sleep, the experience seems to be a good one for children who miss their parents while they’re on business trips or are otherwise unable to enjoy a bedtime story. It’s also a good example of how Samsung’s VR technology can be used for a practical–and in this case emotionally fulfilling?– purpose.

“Building on Samsung’s expertise in VR, we were able to create Bedtime VR Stories, which allows parents and children to share a story, even when they’re apart, so it’s no longer ‘once upon a time’ but rather ‘happily ever after,’” BBH told Adweek.

“With Bedtime VR Stories, we’re hoping that this prototype will show an important new exciting genre of virtual experience—and something that will define the use of virtual reality over the coming years,” added Conor Pierce, vice president, IT and mobile at Samsung U.K. & Ireland. “We’ve harnessed the power of VR to reunite parents and children for a unique storytelling experience, giving us a glimpse of what the traditional story time may look like in the very near future.”

CREDITS

Client: Samsung
Manager, Samsung Global Marketing: Dan Canham
Agency: BBH London
Creative Team: Martin-Jon Adolfsson and Oksana Valentelis
Creative Director: Joakim Borgstrom
Strategy Director: Damien Le Castrec
Strategist: Tom Patterson
Chief Strategy Officer: Jason Gonsalves
Chief Production Officer: Davud Karbassioun
Business Lead: Julian Broadhead, Polly McMorrow
Global Business Development Director: Tim Harvey
Account Manager: Lara Worthington and Katharine Gritten
Copywriter: Nick Kidney
Print Producer: Simon Taylor
Additional Contributors: Amrita Das, Richard Cable,Jeremy Ettinghausen,Vix Jagger, Chris Meachin, Alex Matthews, Sarah Cooper, Patrick Dedman, Kate Frewin-Clarke, Matt Bertocchi, Katie Callaghan
Unit 9 Credits
VR Creative Director: Henry Cowling
Art Director: Fred Aven
Teach Lead: Laurentiu Fenes
Lead Unity developer: Xavier Arias
Unity Developers: Kevin Borrell, David Diaz, Luke Haugh, Mark Vatsel, Riess Phillips Henry Illustration / Environments & Character Design: Christian-Slane
3D Artists: Sophie Langohr, Steve Campbell
Storyboard Artist: Sophie Conchonnet
Technical Artist: Josep Moix
UX Designer: Camille Theveniau
Designer: Mariusz Kucharczyk
Sound Design: Chris Green, Sound Design
Head of QA: Dominic Berzins
QA Lead: Eve Acton, QA Lead
QA Senior Tester: Tom Watson, Ayesha Evans
QA Tester: Andrew Heraty
Executive Producer: Richard Rowe
Senior Producer: Emma Williamson
Film Credits
BBH Producer (Digital): Samuel Bowden
BBH Producer (Film): David Lynch
BBH Assistant Producer: Sarah Cooper
Production Company: Black Sheep Studios
Editor/Editing House: Black Sheep Studios
Print Credits
BBH Producer: Simon Taylor, Katie Callaghan

DDB New York launched a campaign for the Wildlife Conservation Film Festival built around an online spot featuring a version of Lonely Island’s “I Just Had Sex” re-imagined as a paean to panda loving. (Is “Tainted Love” morphed into “Endangered Love” up next?)

The animated spot shows a post-coital panda quite pleased with himself, and for good reason…the survival of his species depends on it.

It doesn’t even matter that she kept looking at her watch, that she ate bamboo the whole time or that there were people staring.

The campaign also includes print ads, set to appearing in Vice and in the New York subway, which showcase various animal takes on the kama sutra such as the Gorilla Sutra, Sloth Sutra and Rhino Sutra.

Each of the ads features the tagline, “The only thing going extinct is the missionary position” while directing viewers to endangered.love. Proceeds from books, clothing, art and accessory sales on the site will go toward helping save endangered species.

We can’t quite read any of the print work, but the colors are nice!

Oh Peyton Manning, when did we ever start doubting you? Maybe it was your shamelessly self-interested shilling for Papa John’s and Budweiser or the time that you were accused of sexual assault.

One can’t deny that the guy was a great football player, and it seems he was also quite good at writing letters.

In this two-minute plus film from Gatorade and TBWAChiatDay L.A., we witness a laundry list of Manning’s colleagues celebrating letters he sent throughout the years, which were written in response to a wide variety of situations.

Here’s the roundup with a bit of harmonica assistance from a very different Zimmerman: Bobby D.

As you can see from the spot above, unofficial members of the Peyton Manning Appreciation Society include everyone from his own brother and father to Derek Jeter and the mother of a child who was treated at Indiana’s Peyton Manning Children’s Hospital before passing tragically.

Appropriately, the spot first aired last night ahead of the NFL draft.

We still don’t understand why the FTC hasn’t brought its hammer down on Manning for the Budweiser thing. Could there be a clearer conflict of interest? It’s like Donald Trump getting a tax deduction from the government to renovate a public building while simultaneously running to become the person who would manage that government.

On second thought, the two examples are not really alike at all. But they are both completely ridiculous.

CREDITS

Agency: TBWAChiatDay
Client: Gatorade

Chief Creative Officer: Stephen Butler
Executive Creative Director: Brent Anderson
Worldwide Creative Director: Renato Fernandez
Creative Director: Mark Peters
Senior Art Director: Pierce Thiot
Senior Copywriter: Kathleen Swanson
Senior Copywriter: Scott Cleveland
Director of Production: Brian O’Rourke
Executive Producer: Guia lacomin
Senior Producer: Chris Spencer
Managing Director: Jerico Cabaysa
Brand Director: Robyn Morris
Brand Manager: Dylan Hinshaw
Group Planning Director: Scott MacMaster
Global Planning Director: Martin Ramos
Planning Director: Abigail Weintraub
Planner: Matt Bataclan
Jr. Planner: Joe Elliott
Director of Business Affairs: Linda Daubson
Senior Business Affairs Manager: Mimi Hirsch
Talent Payment Manager: Annie Boyle
Traffic Manager: Judy Brill

Production Company: Smuggler
Director: Henry-Alex Rubin
Partner: Patrick Milling Smith
Partner: Brian Carmody
Executive Producer: Drew Santarsiero
Head of Production: Andrew Colon
Producer: Leah Allina

Editorial: Rock Paper Scissors
Editor:  Damion Clayton
Editor – Content: Louis-Philippe Charette
Assistant Editor:  Mike Spagnoli
Executive Producer: Helena Lee
Producer: Leah Carnahan

VFX Studio:  the Mill
Lead Artists: Bill Higgins, Tim Robbins
2D Artist: Steve Gibbons
AE Animator: Greg Park
Senior Executive Producer: Sue Troyan
Executive Producer: Enca Kaul
Producer: Kiana Bicoy

Color: The Mill
Artist:  Adam Scott
Executive producer: Thatcher Peterson
Color Producer: Diane Valera
Color Coordinator: Jackson Rogers

Final Mix: Formosa
Mixer : John Bolen
Assistant Mixer: Herman Thurman
Executive Producer: Lauren Cascio

Music
Music: Bob Dylan’s “The Times They Are A-Changin”
Performed by: The Rumor Mill
Producer, Engineered and Mixed by: J.Ralph
Co-produced, Engineered and Mixed by: Arthur Pingrey
Recorded at Barrow Street Studios

Music Licensing: MEGA Inc.
Founder: Danny Socolof
VP of Licensing: Madeline Adami